Marketing 2nd Edition Hunt Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1259598993
• ISBN-13 ‏ : ‎ 978-1259598999
• Author: Dr. C. Shane Hunt

Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know “Why does this course matter to me?” but also because everyone is a marketer.

Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing:
• Acareer focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.
•Integration of key topicsthat are part of the daily fabric of marketing―globalization, social media, ethics, and marketing analytics.
• Seamlessly integratedresults-driven technology.

Table contents:

Part 1: Marketing In The Twenty-First Century

Chapter 1: Why Marketing Matters to You

Chapter 2: Strategic Planning

Chapter 3: The Global Environment

Part 2: Understanding Your Customer

Chapter 4: Consumer Behavior

Chapter 5: Marketing Research

Chapter 6: Product Development

Chapter 7: Segmentation, Targeting, and Positioning

Part 3: Reaching Your Customer

Chapter 8: Promotional Strategies

Chapter 9: Supply Chain and Logistics Management

Chapter 10: Pricing

Chapter 11: Retailing

Chapter 12: Personal Selling

Chapter 13: Digital & Social Media Marketing

Part 4: Responding To Your Customer

Chapter 14: Customer Relationship Management

Chapter 15: Branding

Chapter 16: Social Responsibility and Sustainability

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