Test bank for Excellence in Business Communication 11e by Thill 0133806871
Product details:
- ISBN-10 : 0133806871
- ISBN-13 : 978-0133806878
- Author: Courtland L. Bovee
Students need to have excellent, effective, and practical business communication skills in order to succeed in today’s business world. Excellence in Business Communicationdelivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.
Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The Eleventh Edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.
Table contents:
- Unit 1: Business Communication in the Digital Age
- Chapter 1: Succeeding in the Social and Mobile Workplace
- 1-1 Mastering the Tools for Success in the Twenty-First-Century Workplace
- 1-2 Developing Listening Skills
- 1-3 Learning Nonverbal Communication Skills
- 1-4 Recognizing How Culture Influences Communication
- 1-5 Becoming Interculturally Proficient
- Summary of Learning Outcomes
- Chapter Review
- Critical Thinking
- Activities and Cases
- Grammar/Mechanics Checkup 1
- Editing Challenge 1
- Communication Workshop
- Unit 2: The Writing Process in the Information Age
- Chapter 2: Planning Business Messages
- 2-1 Examining the Communication Process
- 2-2 Following the 3-x-3 Writing Process
- 2-3 Analyzing the Purpose and Anticipating the Audience
- 2-4 Adapting to the Audience with Expert Writing Techniques
- 2-5 Improving the Tone and Clarity of a Message
- Summary of Learning Outcomes
- Chapter Review
- Critical Thinking
- Writing Improvement Exercises
- Radical Rewrites
- Activities
- Grammar/Mechanics Checkup 2
- Editing Challenge 2
- Communication Workshop
- Chapter 3: Organizing and Drafting Business Messages
- 3-1 Drafting Workplace Messages
- 3-2 Organizing Information to Show Relationships
- 3-3 Drafting with Powerful Sentences
- 3-4 Mastering Four Skillful Writing Techniques
- 3-5 Drafting Well-Organized, Effective Paragraphs
- Summary of Learning Outcomes
- Chapter Review
- Critical Thinking
- Writing Improvement Exercises
- Radical Rewrites
- Grammar/Mechanics Checkup 3
- Editing Challenge 3
- Communication Workshop
- Chapter 4: Revising Business Messages
- 4-1 Stopping to Revise: Applying Phase 3 of the Writing Process
- 4-2 Enhancing Message Clarity
- 4-3 Using Document Design to Improve Readability
- 4-4 Catching Errors with Careful Proofreading
- 4-5 Evaluating the Effectiveness of Your Message
- Summary of Learning Outcomes
- Chapter Review
- Critical Thinking
- Writing Improvement Exercises
- Radical Rewrites
- Grammar/Mechanics Checkup 4
- Editing Challenge 4
- Communication Workshop
- Unit 3: Workplace Communication
- Chapter 5: Short Workplace Messages and Digital Media
- 5-1 Writing Digital Age E-Mail Messages and Memos
- 5-2 Workplace Messaging and Texting
- 5-3 Making Podcasts and Wikis Work for Business
- 5-4 Blogging for Business
- 5-5 Social Networking for Business
- Summary of Learning Outcomes
- Chapter Review
- Critical Thinking
- Writing Improvement Exercises
- Radical Rewrites
- Activities and Cases
- Grammar/Mechanics Checkup 5
- Editing Challenge 5
- Communication Workshop
- Chapter 6: Positive and Neutral Messages
- 6-1 Routine Messages: E-Mails, Memos, and Letters
- 6-2 Typical Request, Response, and Instruction Messages
- 6-3 Direct Claims and Complaints
- 6-4 Adjustment Messages
- 6-5 Goodwill Messages
- Summary of Learning Outcomes
- Chapter Review
- Critical Thinking
- Writing Improvement Exercises
- Activities and Cases
- Grammar/Mechanics Checkup 6
- Editing Challenge 6
- Communication Workshop
- Chapter 7: Negative Messages
- 7-1 Communicating Negative News Effectively
- 7-2 Analyzing Negative News Strategies
- 7-3 Composing Effective Negative Messages
- 7-4 Refusing Typical Requests and Claims
- 7-5 Managing Bad News within Organizations
- Summary of Learning Outcomes
- Chapter Review
- Critical Thinking
- Writing Improvement Exercises
- Radical Rewrites
- Activities and Cases
- Grammar/Mechanics Checkup 7
- Editing Challenge 7
- Communication Workshop
- Chapter 8: Persuasive Messages
- 8-1 Understanding Persuasion in a Social and Mobile Age
- 8-2 Planning and Writing Persuasive Requests
- 8-3 Wrting Effective Persuasive Claims and Complaints
- 8-4 Crafting Persuasive Messages in Digital Age Organizations
- 8-5 Creating Effective Sales Messages in Print and Online
- Summary of Learning Outcomes
- Chapter Review
- Critical Thinking
- Writing Improvement Exercises
- Radical Rewrites
- Activities and Cases
- Grammar/Mechanics Checkup 8
- Editing Challenge 8
- Communication Workshop
- Unit 4: Business Reports and Proposals-Best Practices
- Chapter 9: Informal Reports
- 9-1 Preparing Reports in the Digital Age
- 9-2 Report Formats and Heading Levels
- 9-3 Identifying the Problem, Defining the Purpose, and Collecting Data
- 9-4 Preparing Short Informational Reports
- 9-5 Preparing Short Analytical Reports
- Summary of Learning Outcomes
- Chapter Review
- Critical Thinking
- Activities and Cases
- Grammar/Mechanics Checkup 9
- Editing Challenge 9
- Communication Workshop
- Chapter 10: Proposals and Formal Reports
- 10-1 Preparing Business Proposals
- 10-2 Preparing Formal Business Reports
- 10-3 Collecting Information through Primary and Secondary Research
- 10-4 Documenting Information
- 10-5 Incorporating Meaningful Visual Aids and Graphics
- 10-6 Understanding Formal Report Components
- Summary of Learning Outcomes
- Chapter Review
- Critical Thinking
- Activities and Cases
- Grammar/Mechanics Checkup 10
- Editing Challenge 10
- Communication Workshop
- Unit 5: Professionalism, Teamwork, Meetings, and Speaking Skills
- Chapter 11: Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings
- 11-1 Developing Professionalism and Business Etiquette Skills at the Office and Online
- 11-2 Communicating Face-to-Face on the Job
- 11-3 Following Professional Telephone and Voice Mail Etiquette
- 11-4 Adding Value to Professional Teams
- 11-5 Planning and Participating in Face-to-Face and Virtual Meetings
- Summary of Learning Outcomes
- Chapter Review
- Critical Thinking
- Activities and Cases
- Grammar/Mechanics Checkup 11
- Editing Challenge 11
- Communication Workshop
- Chapter 12: Business Presentations
- 12-1 Creating Effective Business Presentations
- 12-2 Organizing Content to Connect with Audiences
- 12-3 Understanding Contemporary Visual Aids
- 12-4 Preparing Engaging Multimedia Presentations
- 12-5 Polishing Your Delivery and Following Up
- Summary of Learning Outcomes
- Chapter Review
- Critical Thinking
- Activities and Cases
- Grammar/Mechanics Checkup 12
- Editing Challenge 12
- Communication Workshop
- Unit 6: Employment Communication
- Chapter 13: The Job Search, Resumes, and Cover Messages
- 13-1 Job Searching in the Digital Age
- 13-2 Developing a Job-Search Strategy Focused on the Open Job Market
- 13-3 Unlocking the Hidden Job Market with Networking
- 13-4 Customizing Your Resume
- 13-5 Using Digital Tools to Enhance Your Job Search
- 13-6 Cover Messages-Do They Still Matter?
- Summary of Learning Outcomes
- Chapter Review
- Critical Thinking
- Radical Rewrites
- Activities and Cases
- Grammar/Mechanics Checkup 13
- Editing Challenge 13
- Communication Workshop
- Chapter 14: Interviewing and Following Up
- 14-1 Interviewing Effectively in Today’s Competitive Job Market
- 14-2 Before the Interview
- 14-3 During the Interview
- 14-4 After the Interview
- 14-5 Preparing Additional Employment Documents
- Summary of Learning Outcomes
- Chapter Review
- Critical Thinking
- Radical Rewrites
- Activities and Cases
- Grammar/Mechanics Checkup 14
- Editing Challenge 14
- Communication Workshop
- Appendix A: Document Format Guide
- Appendix B: Documentation Formats
- Appendix C: Correction Symbols and Proofreading Marks
- Appendix D: Grammar/Mechanics Handbook
- Notes
- Index
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