Test Bank for Concepts in Strategic Management and Business Policy, 14th Edition, Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford

Product details:

• ISBN-10 ‏ : ‎ 0133126129
• ISBN-13 ‏ : ‎ 978-0133126129
• Author: David Hunger

For Strategic Management and Business Policy courses.

Class-tested approach to Strategy with new focus on environmental sustainability.

Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face issues such as climate change, global warming and energy availability.

MyManagementLabfor Strategic Management and Business Policy is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

Table of Contents

Part 1: The Tools of Strategic Analysis
Chapter 1 What Is Strategy and the Strategic Management Process? 2
Chapter 2 Evaluating a Firm’s External Environment 26
Chapter 3 Evaluating a Firm’s Internal Capabilities 62
Part 2: Business-Level Strategies
Chapter 4 Cost Leadership 100
Chapter 5 Product Differentiation 128
Part 3: Corporate Strategies
Chapter 6 Vertical Integration 160
Chapter 7 Corporate Diversification 186
Chapter 8 Organizing to Implement Corporate Diversification 218
Chapter 9 Strategic Alliances 246
Chapter 10 Mergers and Acquisitions 274
Chapter 11 International Strategies 306

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