Test Bank for International Marketing, 16th Edition : Cateora

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Product details:

• ISBN-10 ‏ : ‎ 9387432327
• ISBN-13 ‏ : ‎ 978-9387432321
• Author:  Philip R. Cateora And John Graham 

Brand New International Paper-back Edition Same as per description, **Economy edition, May have been printed in Asia with cover stating Not for sale in US. Legal to use despite any disclaimer on cover. Save Money. Contact us for any queries. Best Customer Support! All Orders shipped with Tracking Number

Table of contents:

Part One-An Overview

Chapter 1: The Scope and Challenge of International Marketing

Chapter 2: The Dynamic Environment of International Trade

Part Two-The Cultural Environment of Global Markets

Chapter 3: History and Geography: The Foundations of Culture

Chapter 4: Cultural Dynamics in Assessing Global Markets

Chapter 5: Culture, Management Style, and Business Systems

Chapter 6: The Political Environment: A Critical Concern

Chapter 7: The International Legal Environment: Playing by the Rules

Part Three-Assessing Global Market Opportunities

Chapter 8: Developing a Global Vision through Marketing Research

Chapter 9: Economic Development and the Americas

Chapter 10: Europe, Africa, and the Middle East

Chapter 11: Asia Pacific RegionPart Four-Developing Global Marketing Strategies

Chapter 12: Global Marketing Management: Planning and Organization

Chapter 13: Products and Services for Businesses

Chapter 15: International Marketing Channels

Chapter 16: Integrated Marketing Communications and International Advertising

Chapter 17: Personal Selling and Sales Management

Chapter 18: Pricing for International Markets

Part Five-Implementing Global Marketing Strategies

Chapter 19: Negotiating with International Customers, Partners, and Regulators

Part Six-Supplementary Material

The Country Notebook – A Guide for Developing a Marketing Plan

Cultural Analysis

Economic AnalysisMarket Audit and Competitive Market AnalysisPreliminary Market Plan

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