Business Communication for Success Vesrion 2 0 2nd McLean Test Bank
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Business Communication for Success Vesrion 2 0 2nd McLean Test Bank
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Product details:
- ISBN-10 : 1453374183
- ISBN-13 : 978-1453374184
- Author: Scott McLean
If purchased from FlatWorld, the publisher, this version includes Online Access, Homework and a Print copy via a redeemable code shipped with the print book. Business Communication for Success is a comprehensive introduction to business communication, which is organized in a clear, modular format based on four parts of business communication: principles, writing, presenting, and applying business communication in the real world.
Table of contents:
Licensing Information
Preface
Chapter 1: Effective Business Communication
Chapter Introduction
Why Is It Important to Communicate Well?
What Is Communication?
Communication in Context
Your Responsibilities as a Communicator
Additional Resources
Chapter 2: Delivering Your Message
Chapter Introduction
What Is Language?
Messages
Principles of Verbal Communication
Language Can be an Obstacle to Communication
Emphasis Strategies
Improving Verbal Communication
Additional Resources
Chapter 3: Understanding Your Audience
Chapter Introduction
Self-Understanding Is Fundamental to Communication
Perception
Differences in Perception
Getting to Know Your Audience
Listening and Reading for Understanding
Additional Resources
Chapter 4: Effective Business Writing
Chapter Introduction
Oral versus Written Communication
How Is Writing Learned?
Good Writing
Style in Written Communication
Principles of Written Communication
Overcoming Barriers to Effective Written Communication
Additional Resources
Chapter 5: Writing Preparation
Chapter Introduction
Think, Then Write: Writing Preparation
A Planning Checklist for Business Messages
Research and Investigation: Getting Started
Ethics, Plagiarism, and Reliable Sources
Completing Your Research and Investigation
Reading and Analyzing
Additional Resources
Chapter 6: Writing
Chapter Introduction
Organization
Writing Style
Making an Argument
Paraphrase and Summary versus Plagiarism
Additional Resources
Chapter 7: Revising and Presenting Your Writing
Chapter Introduction
General Revision Points to Consider
Specific Revision Points to Consider
Style Revisions
Evaluating the Work of Others
Proofreading and Design Evaluation
Additional Resources
Chapter 8: Feedback in the Writing Process
Chapter Introduction
Diverse Forms of Feedback
Qualitative and Quantitative Research
Feedback as an Opportunity
Additional Resources
Chapter 9: Business Writing in Action
Chapter Introduction
Text, E-mail, and Netiquette
Memorandums and Letters
Business Proposal
Report
Résumé
Sales Message
Additional Resources
Chapter 10: Developing Business Presentations
Chapter Introduction
Before You Choose a Topic
Choosing a Topic
Finding Resources
Myths and Realities of Public Speaking
Overcoming Obstacles in Your Presentation
Additional Resources
Chapter 11: Nonverbal Delivery
Chapter Introduction
Principles of Nonverbal Communication
Types of Nonverbal Communication
Movement in Your Speech
Visual Aids
Nonverbal Strategies for Success with Your Audience
Additional Resources
Chapter 12: Organization and Outlines
Chapter Introduction
Rhetorical Situation
Strategies for Success
Building a Sample Speech
Sample Speech Outlines
Organizing Principles for Your Speech
Transitions
Additional Resources
Chapter 13: Presentations to Inform
Chapter Introduction
Functions of the Presentation to Inform
Types of Presentations to Inform
Adapting Your Presentation to Teach
Diverse Types of Intelligence and Learning Styles
Preparing Your Speech to Inform
Creating an Informative Presentation
Additional Resources
Chapter 14: Presentations to Persuade
Chapter Introduction
What Is Persuasion?
Principles of Persuasion
Functions of the Presentation to Persuade
Meeting the Listener’s Basic Needs
Making an Argument
Speaking Ethically and Avoiding Fallacies
Sample Persuasive Speech
Elevator Speech
Additional Resources
Chapter 15: Business Presentations in Action
Sound Bites and Quotables
Telephone/VoIP Communication
Meetings
Celebrations: Toasts and Roasts
Media Interviews
Introducing a Speaker
Presenting or Accepting an Award
Serving as Master of Ceremonies
Viral Messages
Additional Resources
Chapter 16: Intrapersonal and Interpersonal Business Communication
Chapter Introduction
Intrapersonal Communication
Self-Concept and Dimensions of Self
Interpersonal Needs
Social Penetration Theory
Rituals of Conversation and Interviews
Conflict in the Work Environment
Additional Resources
Chapter 17: Negative News and Crisis Communication
Chapter Introduction
Delivering a Negative News Message
Eliciting Negative News
Crisis Communication Plan
Press Conferences
Additional Resources
Chapter 18: Intercultural and International Business Communication
Chapter Introduction
Intercultural Communication
How to Understand Intercultural Communication
Common Cultural Characteristics
Divergent Cultural Characteristics
International Communication and the Global Marketplace
Styles of Management
The International Assignment
Additional Resources
Chapter 19: Group Communication, Teamwork, and Leadership
Chapter Introduction
What Is a Group?
Group Life Cycles and Member Roles
Group Problem Solving
Business and Professional Meetings
Teamwork and Leadership
Additional Resources
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