Business Communication Polishing Your Professional Presence Canadian 1st Edition Shwom Test Bank

Instant download Business Communication Polishing Your Professional Presence Canadian 1st Edition Shwom Test Bank

Product details:

• ISBN-10 ‏ : ‎ 013474022X
• ISBN-13 ‏ : ‎ 978-0134740225
• Author: Barbara Shwom

Business Communication: Polishing Your Professional Presence helps you achieve the highest level of professionalism when conducting business. With a clear communication model that assists you in professionally analyzing and reacting to any sort of business situation, the text stresses the importance of etiquette in successful entrepreneurial practices.

The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world.

Table Of Contents:

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

1. Developing Your Professional Presence
2. Working with Others: Interpersonal, Intercultural, and Team Communication
3. Managing the Communication Process: Analyzing, Composing, Evaluating

PART 2: DELIVERING EFFECTIVE MESSAGES

1. Communicating Routine Messages and Building Goodwill
2. Communicating Persuasive Messages
3. Communicating Bad News
4. Using Social Media in Business

PART 3: RESEARCHING, PROPOSING, REPORTING, AND PRESENTING

1. Finding and Evaluating Business Information
2. Preparing Persuasive Business Proposals
3. Preparing Business Reports
4. Preparing and Delivering Business Presentations

PART 4: PERSUADING AN EMPLOYER TO HIRE YOU

1. Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

APPENDICES

1. Formats for Business Documents
2. Documentation and Reference Styles
3. Grammar, Punctuation, Mechanics, and Conventions
4. Answer Key to Grammar Exercises
5. Proofreader’s Marks

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