Business Research Methods Cooper 12th Edition Solutions Manual

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Product details:

• ISBN-10 ‏ : ‎ 0073521507
• ISBN-13 ‏ : ‎ 978-0073521503
• Author:  Donald R. Cooper

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students’ grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

Table Of Contents:

Part 1: Essentials of Research

1. The Nature of Business and Management Research

2. The Research Process and Proposal

3. Literature Review

4. Ethics in Business Research

 

Part 2: Research Methods

5. Quantitative and Qualitative Research

6. Sampling Strategies

7. Primary Data Collection with Surveys

8. Primary Data Collection: Qualitative Data

9. Secondary Data and Archival Sources

10. Content Analysis and Other Qualitative Approaches

11. Case Studies

12. Experimentation

 

Part 3: Research Instruments

13. Fieldwork: Questionnaires and Responses

14. Measurement and Scales

15. Writing and Presenting Research Outcomes

 

Part 4: Statistical Background (ONLINE)

16. Data Preparation and Description

17. Exploring, Displaying and Examining Data

18. Hypothesis Testing

19. Measures of Association

20. Multivariate Analysis: An Overview

21. Qualitative Data Analysis: An Overview

Appendices

Cases

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