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Consumer Behavior Solomon 10th Edition Test Bank
Original price was: $35.00.$26.50Current price is: $26.50.
Consumer Behavior Solomon 10th Edition Test Bank
Consumer Behavior Solomon 10th Edition Test Bank
Product details:
- ISBN-10 ‏ : ‎ 0132671840
- ISBN-13 ‏ : ‎ 978-0132671842
- Author: Solomon
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peopleÂ’s social experiences.
Table contents:
PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR
1. Buying, Having, and Being: An Introduction to Consumer Behavior
2. Consumer and Social Well-Being
PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
3. Perception
4. Learning and Memory
5. Motivation and Affect
6. The Self and Gender Identity
7. Personality, Lifestyles, and Values
PART 3: CHOOSING AND USING PRODUCTS
8. Attitudes and Persuasive Communications
9. Decision Making
10. Buying, Using, and Disposing
PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
11. Group Influences and Social Media
12. Income and Social Class
13. Subcultures
14. Culture
Appendix I: Careers in Consumer Research
Appendix II: Research Methods
Appendix III: Sources of Secondary Data
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Consumer Behavior Solomon 10th Edition Test Bank
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