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ISBN – 13: 9781118336496
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;ÂWe’ve listened. Boone/Kurtz, Essentials of Contemporary Business is the flexible, current, and easy-to-use resource that today’s students and teachers want. Our commitment to delivering solutions at the speed of business has produced the perfect combination of current material, illustrative examples and a storytelling narrative — all in a brief, valued-priced package. Covering all of the major topics of the introduction to business course, Boone/Kurtz, Essentials of Contemporary Business offers shorter chapters and a visually pleasing design paired with a comprehensive suite of resources to help you make business concepts come alive. Experience a textbook program that supports your goals to stimulate curiosity, show relevance, promote creativity, and prepare students for what’s ahead, in both their academic and business careers.
Table of contents:
- Part 1: Business in a Global Environment
- Chapter 1: The Changing Face of Business
- Apple and Steve Jobs: Business Leadership as Art
- What Is Business?
- Factors of Production
- The Private Enterprise System
- Six Eras in the History of Business
- Today’s Business Workforce
- The 21st Century Manager
- What Makes a Company Admired?
- What’s Ahead?
- Chapter 2: Business Ethics and Social Responsibility
- Panera, a Bakery Café on a Mission
- Ethical Challenges
- The Contemporary Ethical Environment
- How Organizations Shape Ethical Conduct
- Acting Responsibly to Satisfy Society
- Ethical Responsibilities to the General Public
- Responsibilities to Investors and the Financial Community
- What’s Ahead?
- Chapter 3: Economic Challenges Facing Contemporary Business
- Kids Come Home to Roost
- Microeconomics: The Forces of Demand and Supply
- Macroeconomics: Issues for the Entire Economy
- Evaluating Economic Performance
- Managing the Economy’s Performance
- What’s Ahead?
- Chapter 4: Competing in World Markets
- Toyota Reclaims Global Auto Sales Crown
- Why Nations Trade
- Measuring Trade between Nations
- Barriers to International Trade
- Reducing Barriers to International Trade
- Going Global
- What’s Ahead?
- Chapter 1: The Changing Face of Business
- Part 2: Starting and Growing Your Business
- Chapter 5: Small Business and Forms of Business Ownership
- Snagajob’s Success Hooks Investors
- Most Businesses Are Small Businesses
- Contributions of Small Business to the Economy
- Why Small Businesses Fail
- Available Assistance for Small Businesses
- Forms of Private Business Ownership
- Public and Collective Ownership of Business
- Organizing a Corporation
- When Businesses Join Forces
- What’s Ahead?
- Chapter 6: Starting Your Own Business
- The Marketing Zen Group: From $1,500 to Millions in Five Years
- What Is an Entrepreneur?
- The Environment for Entrepreneurs
- The Process of Starting a New Venture
- Financing Your Venture
- Reasons to Choose Entrepreneurship
- Categories of Entrepreneurs
- The Franchising Alternative
- Promoting Intrapreneurship
- What’s Ahead?
- Chapter 5: Small Business and Forms of Business Ownership
- Part 3: Management: Building Organizational Capability for Superior Performance
- Chapter 7: Management, Leadership, and the Internal Organization
- Wegmans Food Markets: Still a Great Place to Work
- What Is Management?
- Managers as Leaders
- Leading by Setting a Vision for the Firm
- Managers as Decision Makers
- Importance of Planning
- The Strategic Planning Process
- Organizational Structures
- What’s Ahead?
- Chapter 8: Human Resource Management: From Recruitment to Labor Relations
- Hiring Heroes Is Good Business
- Human Resources: The People Behind the People
- Recruitment and Selection
- Orientation, Training, and Evaluation
- Compensation
- Employee Separation
- Motivating Employees
- Labor–Management Relations
- What’s Ahead?
- Chapter 9: Top Performance through Empowerment, Teamwork, and Communication
- Enterprise Rent-a-Car Thrives on Empowerment, Teamwork
- Empowering Employees
- Five Types of Teams
- Stages of Team Development
- Team Cohesiveness and Norms
- Team Conflict
- The Importance of Effective Communication
- Basic Forms of Communication
- What’s Ahead?
- Chapter 10: Production and Operations Management
- Intel’s “Fab” New Manufacturing Facility
- The Four Main Categories of Production Processes
- Three Major Production Methods
- The Strategic Decisions Made by Production and Operations Managers
- Steps in the Production Control Process
- The Importance of Quality Control
- What’s Ahead?
- Chapter 7: Management, Leadership, and the Internal Organization
- Part 4: Marketing Management
- Chapter 11: Customer-Driven Marketing
- Walmart Introduces “Great for You”
- What Is Marketing?
- Evolution of the Marketing Concept
- Consumer Behavior
- Marketing Research
- Market Segmentation
- Steps in Building a Marketing Strategy
- Relationship Marketing
- What’s Ahead?
- Chapter 12: Product and Distribution Strategies
- Panama Canal’s Expansion Is a Game Changer
- Products and Services
- Product Life Cycle
- Product Identification
- Distribution Strategy
- Wholesaling
- Retailing
- Distribution Channel Decisions and Logistics
- What’s Ahead?
- Chapter 13: Promotion and Pricing Strategies
- Pfizer Faces the Impact of Generic Drug Pricing
- Integrated Marketing Communications
- Different Types of Advertising
- Tasks in Personal Selling
- Sales Promotion Activities
- Publicity as a Promotional Tool
- Pricing Objectives and Strategies
- What’s Ahead?
- Chapter 11: Customer-Driven Marketing
- Part 5: Managing Technology and Information
- Chapter 14: Using Technology to Manage Information
- Evernote Raises Note Taking to a Profitable Art
- Data, Information, and Information Systems
- Components and Types of Information Systems
- Computer Hardware and Software
- Computer Networks
- Security and Ethical Issues Affecting Information Systems
- Disaster Recovery and Backup
- Information System Trends
- What’s Ahead?
- Chapter 14: Using Technology to Manage Information
- Part 6: Managing Financial Resources
- Chapter 15: Understanding Accounting and Financial Statements
- BKD LLP: An Accounting Firm for the 21st Century
- Users of Accounting Information
- Accounting Professionals
- The Foundation of the Accounting System
- The Accounting Cycle
- Financial Statements
- Financial Ratio Analysis
- Budgeting
- International Accounting
- What’s Ahead?
- Chapter 16: The Financial System
- Community Banks Team Up to Fight the Megabanks
- Understanding the Financial System
- Types of Securities
- Financial Markets
- Understanding Stock Markets
- Financial Institutions
- The Role of the Federal Reserve System
- Regulation of the Financial System
- The Financial System: A Global Perspective
- What’s Ahead?
- Chapter 17: Financial Management
- Raising Capital
- The Role of the Financial Manager
- Financial Planning
- Managing Assets
- Sources of Funds and Capital Structure
- Short-Term Funding Options
- Sources of Long-Term Financing
- Mergers, Acquisitions, Buyouts, and Divestitures
- Chapter 15: Understanding Accounting and Financial Statements
- Glossary
- Notes
- Name Index
- Subject Index
- International Index
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