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  • ISBN-10 ‏ : ‎ 1453387129
  • ISBN-13 ‏ : ‎ 978-1453387122
  • Author:  Karen Collins

When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, Flashcards and Homework (if professor uses Homework system). Online textbook is accessible. Karen Collins, who developed and directed an award-winning Introduction to Business course, has created a textbook package that is supportive to both students and faculty. This text supports learning through content and teaching materials designed to help students master topics and assess their learning.

 

Table of Content:

  1. Chapter 1: The Foundations of Business
  2. 1.1: Why Is Apple Successful?
  3. 1.2: Introduction
  4. 1.3: Getting Down to Business
  5. Business Participants and Activities
  6. Participants
  7. Functional Areas of Business
  8. Management
  9. Operations
  10. Marketing
  11. Accounting
  12. Finance
  13. External Forces that Influence Business Activities
  14. 1.4: What Is Economics?
  15. Resources: Inputs and Outputs
  16. Input and Output Markets
  17. The Questions Economists Ask
  18. Economic Systems
  19. Planned Systems
  20. Free Market System
  21. How Economic Systems Compare
  22. Mixed Market Economy
  23. The U.S. Economic System
  24. 1.5: Perfect Competition and Supply and Demand
  25. Perfect Competition
  26. The Basics of Supply and Demand
  27. Demand and the Demand Curve
  28. Supply and the Supply Curve
  29. Equilibrium Price
  30. 1.6: Monopolistic Competition, Oligopoly, and Monopoly
  31. Monopolistic Competition
  32. Oligopoly
  33. Monopoly
  34. 1.7: Measuring the Health of the Economy
  35. Economic Goals
  36. Economic Growth
  37. The Business Cycle
  38. Full Employment
  39. The Unemployment Rate
  40. Price Stability
  41. The Consumer Price Index
  42. Economic Forecasting
  43. Economic Indicators
  44. Lagging and Leading Indicators
  45. Consumer Confidence Index
  46. 1.8: Government’s Role in Managing the Economy
  47. Monetary Policy
  48. Fiscal Policy
  49. The National Debt
  50. Macroeconomics and Microeconomics
  51. 1.9: Cases and Problems
  52. 1.10: Nike Case
  53. Endnotes
  54. Chapter 2: Entrepreneurship
  55. 2.1: Build a Better Baby and They Will Come
  56. 2.2: What Is an Entrepreneur?
  57. The Nature of Entrepreneurship
  58. A Few Things to Know about Going into Business for Yourself
  59. Why Start Your Own Business?
  60. Distinguishing Entrepreneurs from Small Business Owners
  61. 2.3: The Importance of Small Business to the U.S. Economy
  62. What Is a “Small Business”?
  63. Why Are Small Businesses Important?
  64. Job Creation
  65. Innovation
  66. Opportunities for Women and Minorities
  67. What Small Businesses Do for Big Businesses
  68. 2.4: What Industries Are Small Businesses In?
  69. Industries by Sector
  70. Goods-Producing Sector
  71. Service-Producing Sector
  72. 2.5: Advantages and Disadvantages of Business Ownership
  73. Advantages of Small Business Ownership
  74. Disadvantages of Small Business Ownership
  75. 2.6: Starting a Business
  76. Questions to Ask Before You Start a Business
  77. The Business Idea
  78. Ownership Options
  79. Starting from Scratch
  80. Buying an Existing Business
  81. Getting a Franchise
  82. 2.7: The Business Plan
  83. Purpose of a Business Plan
  84. Sections of the Business Plan
  85. Executive Summary
  86. Description of Proposed Business
  87. Industry Analysis
  88. Mission Statement and Core Values
  89. Management Plan
  90. A. Legal Form of Organization
  91. B. Qualifications of Management Team and Compensation Package
  92. C. Organizational Structure
  93. Goods, Services, and the Production Process
  94. Marketing
  95. Global Issues
  96. Financial Plan
  97. Appendices
  98. 2.8: How to Succeed in Managing a Business
  99. Why Do Businesses Succeed?
  100. Why Do Businesses Fail?
  101. Help from the SBA
  102. 2.9: Cases and Problems
  103. 2.10: Business Plan Project
  104. 2.11: Nike Case
  105. Endnotes
  106. Chapter 3: Selecting a Form of Business Ownership
  107. 3.1: The Ice Cream Men
  108. 3.2: Factors to Consider
  109. 3.3: Sole Proprietorship
  110. Advantages and Disadvantages of Sole Proprietorships
  111. 3.4: Partnership
  112. The Partnership Agreement
  113. Unlimited Liability and the Partnership
  114. Limited Partnerships
  115. Advantages and Disadvantages of Partnerships
  116. 3.5: Corporation
  117. Ownership and Stock
  118. Benefits of Incorporation
  119. Limited Liability
  120. Financial Resources
  121. Specialized Management
  122. Continuity and Transferability
  123. Drawbacks to Incorporation
  124. 3.6: Other Types of Business Ownership
  125. Hybrids: S-Corporations and Limited-Liability Companies
  126. Attractive and Unattractive Features of Corporations
  127. Attractive and Unattractive Features of Sole Proprietorships and Partnerships
  128. The Hybrids
  129. S-Corporation
  130. Limited-Liability Company
  131. Cooperatives
  132. Not-for-Profit Corporations
  133. 3.7: Mergers and Acquisitions
  134. Mergers and Acquisitions
  135. Motives behind Mergers and Acquisitions
  136. Attain New Markets or Distribution Channels
  137. Realize More Efficient Economies of Scale
  138. Hostile Takeover
  139. 3.8: Cases and Problems
  140. 3.9: Business Plan Project
  141. 3.10: Nike Case
  142. Endnotes
  143. Chapter 4: Business Ethics and Social Responsibility
  144. 4.1: “Mommy, Why Do You Have to Go to Jail?”
  145. 4.2: Misgoverning Corporations: An Overview
  146. The Idea of Business Ethics
  147. What Is Ethics?
  148. What Is Social Responsibility?
  149. How Can You Recognize an Ethical Organization?
  150. Why Study Ethics?
  151. 4.3: The Individual Approach to Ethics
  152. Addressing Ethical Dilemmas
  153. Making Ethical Decisions
  154. Revisiting Johnson & Johnson
  155. What to Do When the Light Turns Yellow
  156. 4.4: Identifying Ethical Issues
  157. Bribes versus Gifts
  158. Conflicts of Interest
  159. Conflicts of Loyalty
  160. Issues of Honesty and Integrity
  161. Whistle-Blowing
  162. Refusing to Rationalize
  163. 4.5: The Organizational Approach to Ethics
  164. Ethical Leadership
  165. Exercising Ethical Leadership
  166. Tightening the Rules
  167. Codes of Conduct
  168. 4.6: Corporate Social Responsibility
  169. Owners
  170. Fiduciary Responsibilities
  171. Employees
  172. Safety and Health
  173. Freedom from Sexual Harassment
  174. Equal Opportunity and Diversity
  175. Equal Pay and the Wage Gap
  176. Building Diverse Workforces
  177. Wages and Benefits
  178. Customers
  179. Communities
  180. Financial Contributions
  181. Volunteerism
  182. Supporting Social Causes
  183. 4.7: Environmentalism
  184. Land Pollution
  185. Air Pollution
  186. Water Pollution
  187. Sustainability
  188. 4.8: Stages of Corporate Responsibility
  189. The Five Faces of Corporate Responsibility
  190. Here’s Your Salad—How About Fries?
  191. The Defensive Stage
  192. The Compliant Stage
  193. The Managerial Stage
  194. The Strategic Stage
  195. The Civil Stage
  196. 4.9: Cases and Problems
  197. 4.10: Business Plan Project
  198. 4.11: Nike Case
  199. Endnotes
  200. Chapter 5: Managing for Business Success
  201. 5.1: Noteworthy Management
  202. 5.2: What Do Managers Do?
  203. Functions of Management
  204. 5.3: Planning
  205. Developing a Strategic Plan
  206. Mission Statement
  207. Core Values
  208. Conduct a SWOT Analysis
  209. Set Goals and Objectives
  210. Develop Tactical and Operational Plans
  211. Tactical Plans
  212. Operational Plans
  213. Plan for Contingencies and Crises
  214. Contingency Planning
  215. Crisis Management
  216. 5.4: Organizing
  217. Levels of Management: How Managers Are Organized
  218. Top Managers
  219. Middle Managers
  220. First-Line Managers
  221. Organizational Structure: How Companies Get the Job Done
  222. Specialization
  223. Departmentalization
  224. Functional Organization
  225. Divisional Organization
  226. Product Division
  227. Customer Division
  228. Process Division
  229. Geographical Division
  230. The Organization Chart
  231. Reporting Relationships
  232. Lines of Authority
  233. Chain of Command
  234. Span of Control
  235. Delegating Authority
  236. Responsibility and Authority
  237. Centralization and Decentralization
  238. 5.5: Directing
  239. Leadership Styles
  240. Transformational Leadership
  241. 5.6: Controlling
  242. A Five-Step Control Process
  243. 5.7: Managerial Skills
  244. Technical Skills
  245. Interpersonal Skills
  246. Conceptual Skills
  247. Communication Skills
  248. Time-Management Skills
  249. Decision-Making Skills
  250. A Six-Step Approach to Problem Solving
  251. Applying Your Skills at Notes-4-You
  252. 5.8: Cases and Problems
  253. 5.9: Business Plan Project
  254. 5.10: Nike Case
  255. Endnotes
  256. Chapter 6: Recruiting, Motivating, and Keeping Quality Employees
  257. 6.1: The Grounds of a Great Work Environment
  258. 6.2: Human Resource Management
  259. Human Resource Planning
  260. Job Analysis
  261. HR Supply and Demand Forecasting
  262. Recruiting Qualified Employees
  263. Where to Find Candidates
  264. Internal versus External Recruiting
  265. How to Find Candidates
  266. The Selection Process
  267. Application
  268. Employment Tests
  269. Interview
  270. Physical Exam and Reference Checks
  271. Final Decision
  272. Contingent Workers
  273. The Positives and Negatives of Temporary Work and Side Gigs
  274. 6.3: Developing Employees
  275. New-Employee Orientation
  276. Training and Development
  277. Diversity in the Workplace
  278. 6.4: Motivating Employees
  279. Hierarchy-of-Needs Theory
  280. Needs Theory and the Workplace
  281. Two-Factor Theory
  282. Two-Factor Theory and the Workplace
  283. Expectancy Theory
  284. Expectancy Theory and the Workplace
  285. Equity Theory
  286. 6.5: What Makes a Great Place to Work?
  287. Job Redesign
  288. Job Rotation
  289. Job Enlargement
  290. Job Enrichment
  291. Work/Life Quality
  292. Alternative Work Arrangements
  293. Flextime
  294. Compressed Workweeks
  295. Part-Time Work
  296. Job Sharing
  297. Telecommuting
  298. Family-Friendly Programs
  299. Dependent Care
  300. Paid Parental Leave
  301. Caring for Yourself
  302. Unmarried without Children
  303. Compensation and Benefits
  304. Wages and Salaries
  305. Piecework and Commissions
  306. Incentive Programs
  307. Bonus Plans
  308. Profit-Sharing Plans
  309. Stock-Option Plans
  310. Benefits
  311. 6.6: Performance Appraisal
  312. The Basic Three-Step Process
  313. 360-Degree and Upward Feedback
  314. Retaining Valuable Employees
  315. Creating a Positive Work Environment
  316. The Employee-Friendly Workplace
  317. Recognizing Employee Contributions
  318. Involving Employees in Decision Making
  319. Why People Quit
  320. Involuntary Termination
  321. Employment at Will
  322. 6.7: Labor Unions
  323. Union Structure
  324. Collective Bargaining
  325. The Negotiation Process
  326. Mediation and Arbitration
  327. Grievance Procedures
  328. When Negotiations Break Down
  329. Union Tactics
  330. Management Tactics
  331. The Future of Unions
  332. 6.8: Cases and Problems
  333. 6.9: Business Plan Project
  334. 6.10: Nike Case
  335. Endnotes
  336. Chapter 7: Product Design and Development
  337. 7.1: Riding the Crest of Innovation
  338. 7.2: What Is a Product?
  339. Types of Product Developments
  340. New-to-the-Market Products
  341. Entrepreneurial Start-Ups
  342. How to Take a Calculated Risk
  343. 7.3: Where Do Product Ideas Come From?
  344. Purple Cow Ideas
  345. 7.4: Identifying Business Opportunities
  346. Utility
  347. 7.5: Understand Your Industry
  348. Evaluating Your Industry
  349. Segmenting Your Market
  350. Assessing Your Competition
  351. 7.6: Forecasting Demand
  352. People in Similar Businesses
  353. Potential Customers
  354. Published Industry Data
  355. 7.7: Breakeven Analysis
  356. 7.8: Product Development
  357. Product Development Is a Risky Proposition
  358. The Product Development Process
  359. Evaluate Opportunities and Select the Best Product Idea
  360. Get Feedback to Refine the Product Concept
  361. Make Sure the Product Performs and Appeals to Consumers
  362. Design with Manufacturing in Mind
  363. Build and Test Prototypes
  364. Ramp Up Production and Run Market Tests
  365. Launch the Product
  366. 7.9: Protecting Your Idea
  367. 7.10: Cases and Problems
  368. 7.11: Business Plan Project
  369. 7.12: Nike Case
  370. Endnotes
  371. Chapter 8: Operations Management in Manufacturing and Service Industries
  372. 8.1: The Challenge: Producing Quality Jetboards
  373. 8.2: Operations Management in Manufacturing
  374. Operations Management in Manufacturing
  375. Planning the Production Process
  376. Production-Method Decisions
  377. Make-to-Order
  378. Mass Production
  379. Mass Customization
  380. Facilities Decisions
  381. Site Selection
  382. Capacity Planning
  383. 8.3: Facility Layouts
  384. 8.4: Managing the Production Process in a Manufacturing Company
  385. Purchasing and Supplier Selection
  386. E-Purchasing (or e-procurement)
  387. Inventory Control
  388. Just-in-Time Production
  389. Material Requirements Planning
  390. Work Scheduling
  391. 8.5: Graphical Tools: Gantt and PERT Charts
  392. Gantt Charts
  393. PERT Charts
  394. 8.6: The Technology of Goods Production
  395. Computer-Aided Design
  396. Computer-Aided Manufacturing
  397. Computer-Integrated Manufacturing
  398. Flexible Manufacturing Systems
  399. 8.7: Operations Management for Service Providers
  400. Operations Planning
  401. Operations Processes
  402. Facilities
  403. Site Selection
  404. Size and Layout
  405. Capacity Planning
  406. Managing Operations
  407. Scheduling
  408. Inventory Control
  409. 8.8: Producing for Quality
  410. Quality Management
  411. Customer Satisfaction
  412. Employee Involvement
  413. Continuous Improvement
  414. Statistical Process Control
  415. Benchmarking
  416. International Quality Standards
  417. ISO 9000 and ISO 14000
  418. Outsourcing
  419. Outsourcing in the Goods-Producing Sector
  420. Outsourcing in the Service Sector
  421. 8.9: Cases and Problems
  422. 8.10: Business Plan Project
  423. 8.11: Nike Case
  424. Endnotes
  425. Chapter 9: Business in a Global Environment
  426. 9.1: It’s a Small World
  427. 9.2: The Globalization of Business
  428. Why Do Nations Trade?
  429. Absolute and Comparative Advantage
  430. Absolute Advantage
  431. Comparative Advantage
  432. How Do We Measure Trade between Nations?
  433. Managing the National Credit Card
  434. Balance of Payments
  435. 9.3: Opportunities in International Business
  436. Importing and Exporting
  437. Licensing and Franchising
  438. Contract Manufacturing and Outsourcing
  439. Strategic Alliances and Joint Ventures
  440. Foreign Direct Investment and Subsidiaries
  441. Multinational Corporations
  442. Criticism of MNC Culture
  443. In Defense of MNC Culture
  444. 9.4: The Global Business Environment
  445. The Cultural Environment
  446. Language
  447. Time and Sociability
  448. High- and Low-Context Cultures
  449. Intercultural Communication
  450. The Economic Environment
  451. Economic Development
  452. Currency Valuations and Exchange Rates
  453. The Legal and Regulatory Environment
  454. Foreign Corrupt Practices Act
  455. 9.5: Trade Controls
  456. Tariffs
  457. Quotas
  458. Dumping
  459. The Pros and Cons of Trade Controls
  460. 9.6: Reducing International Trade Barriers
  461. Trade Agreements and Organizations
  462. General Agreement on Tariffs and Trade
  463. World Trade Organization
  464. Financial Support for Troubled Economies
  465. The International Monetary Fund
  466. The World Bank
  467. Criticism of the IMF and the World Bank
  468. Trading Blocs
  469. North American Free Trade Association
  470. The European Union
  471. The Euro
  472. Other Trading Blocs
  473. 9.7: Preparing for a Career in International Business
  474. Plan Your Undergraduate Education
  475. Get Some Direct Experience
  476. Interact with People from Other Cultures
  477. 9.8: Cases and Problems
  478. 9.9: Business Plan Project
  479. 9.10: Nike Case
  480. Endnotes
  481. Chapter 10: Marketing: Providing Value to Customers
  482. 10.1: A Robot with Attitude
  483. 10.2: What Is Marketing?
  484. The Marketing Concept
  485. Marketing Strategy
  486. Selecting a Target Market
  487. Identifying Your Market
  488. Segmenting the Market
  489. Demographic Segmentation
  490. Geographic Segmentation
  491. Behavioral Segmentation
  492. Psychographic Segmentation
  493. Clustering Segments
  494. 10.3: The Marketing Mix
  495. Developing a Product
  496. Conducting Marketing Research
  497. Branding
  498. Branding Strategies
  499. Building Brand Equity
  500. Packaging and Labeling
  501. 10.4: Pricing a Product
  502. New Product Pricing Strategies
  503. Skimming and Penetration Pricing
  504. Other Pricing Strategies
  505. Cost-Based Pricing
  506. Demand-Based Pricing
  507. Target Costing
  508. Prestige Pricing
  509. Odd-Even Pricing
  510. 10.5: Placing a Product
  511. Distribution Channels
  512. Selling Directly to Customers
  513. Selling through Retailers
  514. Selling through Wholesalers
  515. Physical Distribution
  516. Warehousing
  517. Materials Handling
  518. Automation
  519. Just-in-Time Production
  520. Transportation
  521. Creating an Effective Distribution Network: The Supply Chain
  522. Supply Chain Management
  523. The Value Chain
  524. The Customer Value Triad
  525. 10.6: Promoting a Product
  526. Promotional Tools
  527. Advertising
  528. Personal Selling
  529. Publicity and Public Relations
  530. Marketing Robosapien
  531. 10.7: Interacting with Your Customers
  532. Customer-Relationship Management
  533. Permission versus Interruption Marketing
  534. Social Media Marketing
  535. PepsiCo (Mountain Dew)
  536. Starbucks
  537. Free Coffee on Tax Day (via Twitter’s Promoted Tweets)
  538. Free Pastry Day (Promoted through Twitter and Facebook)
  539. Social Media Marketing Challenges
  540. 10.8: The Product Life Cycle
  541. Life Cycle and the Changing Marketing Mix
  542. Introduction
  543. Growth
  544. Maturity
  545. Decline
  546. 10.9: The Marketing Environment
  547. The Political and Regulatory Environment
  548. The Economic Environment
  549. The Competitive Environment
  550. The Technological Environment
  551. The Social and Cultural Environment
  552. Generation Gaps
  553. Baby Boomers
  554. Generation X
  555. Millennials
  556. Consumer Behavior
  557. The Buying Process
  558. Influences on Buying Behavior
  559. Psychological Influences
  560. Social Influences
  561. 10.10: Careers in Marketing
  562. Advertising
  563. Brand and Product Management
  564. Marketing Research
  565. Supply Chain and Logistics Management
  566. Retailing
  567. Sales
  568. 10.11: Cases and Problems
  569. 10.12: Business Plan Project
  570. 10.13: Nike Case
  571. Endnotes
  572. Chapter 11: Operating in a Digital Marketing and Social Networking Environment
  573. 11.1: Two Talented Technology Geniuses Merge
  574. 11.2: Product
  575. Technology-Based Products
  576. Digital Applications
  577. A Piece of the Puzzle
  578. 11.3: Pricing
  579. Pricing a Beetle
  580. Pricing the Oculus Rift
  581. Dynamic Pricing
  582. Revenue Optimization System
  583. 11.4: Placement
  584. Online Stores
  585. Supply Chain
  586. Delivery Options
  587. 11.5: Promotion
  588. Advantages of Digital Ads
  589. Internet-Based Retailers
  590. Content Marketing
  591. Content Marketing and Starbucks
  592. Help Facilitate Human Connections
  593. Connections with Customers
  594. Pumpkin Spice Latte
  595. Customer Feedback
  596. Make the World a Little Better
  597. A Year of Good
  598. Meet Me at Starbucks
  599. Upstanders
  600. Why Is Starbucks So Successful at Content Marketing?
  601. 11.6: Big Data and Privacy
  602. What Is Done with Big Data?
  603. Privacy and Ethics
  604. 11.7: Cases and Problems
  605. 11.8: Business Plan Project
  606. 11.9: Nike Case
  607. Endnotes
  608. Chapter 12: The Role of Accounting in Business
  609. 12.1: Rent a Room or a House
  610. 12.2: The Role of Accounting
  611. The Language of Business
  612. Fields of Accounting
  613. Management Accounting
  614. Financial Accounting
  615. Who Uses Financial Accounting Information?
  616. Owners and Managers
  617. Investors and Creditors
  618. Government Agencies
  619. Other Users
  620. 12.3: Understanding Financial Statements
  621. The Function of Financial Statements
  622. Toying with a Business Idea
  623. The Income Statement
  624. Did You Make Any Money?
  625. What If You Want to Make More Money?
  626. “What If” Number One—Four Toys Instead of Five
  627. “What If” Number Two—Reduce Operating Costs
  628. “What If” Number Three—Increase Sales
  629. Breakeven Analysis
  630. The Balance Sheet
  631. The Accounting Equation
  632. The Statement of Owner’s Equity
  633. How Do Financial Statements Relate to One Another?
  634. 12.4: Accrual Accounting
  635. What Is Accrual Accounting?
  636. Going to School on a New Business Idea
  637. Accrual-Basis Financial Statements
  638. Beginning Balance Sheet
  639. Types of Assets
  640. Types of Liabilities
  641. Liabilities and Owner’s Equity
  642. Assets
  643. Income Statement
  644. A Few Additional Expenses
  645. Statement of Owner’s Equity
  646. End-of-First-Year Balance Sheet
  647. Statement of Cash Flows
  648. 12.5: Financial Statement Analysis
  649. The Comparative Income Statement
  650. Vertical Percentage Analysis
  651. Asking the Right Questions
  652. Ratio Analysis
  653. Profit Margin Ratios
  654. Net Profit Margin
  655. Management Efficiency Ratios
  656. Management Effectiveness Ratios
  657. Financial Condition Ratios
  658. Current Ratio
  659. Debt-to-Equity Ratio
  660. What Have the Ratios Told Us?
  661. 12.6: The Profession: Ethics and Opportunities
  662. Accountant, Audit Thyself?
  663. Accounting “Strategy,” Ethics, and the Law
  664. Who Can You Trust?
  665. Are You Ethical?
  666. Sarbanes-Oxley Act (SOX)
  667. The Profession’s Code of Ethics
  668. Careers in Accounting
  669. Job Descriptions
  670. The Job and Its Prospects
  671. The Job Market Today
  672. 12.7: Cases and Problems
  673. 12.8: Business Plan Project
  674. 12.9: Nike Case
  675. Endnotes
  676. Chapter 13: Managing Financial Resources
  677. 13.1: How to Keep from Going Under
  678. 13.2: The Functions of Money
  679. Medium of Exchange
  680. Measure of Value
  681. Store of Value
  682. The Money Supply
  683. M-1 and M-2
  684. What, Exactly, Is “Plastic Money”?
  685. 13.3: Financial Institutions
  686. Depository and Nondepository Institutions
  687. Commercial Banks
  688. Savings Banks
  689. Credit Unions
  690. Finance Companies
  691. Insurance Companies
  692. Brokerage Firms
  693. Financial Services
  694. Bank Regulation
  695. Crisis in the Financial Industry (and the Economy)
  696. How Banks Expand the Money Supply
  697. The Money Multiplier
  698. 13.4: The Federal Reserve System
  699. The Tools of the Fed
  700. Reserve Requirements
  701. The Discount Rate
  702. Open Market Operations
  703. The Federal Funds Rate
  704. The Banker’s Bank and the Government’s Banker
  705. 13.5: The Role of the Financial Manager
  706. Financing a New Company
  707. Developing a Financial Plan
  708. Estimating Sales
  709. Getting the Money
  710. Personal Assets
  711. Loans from Family and Friends
  712. Bank Loans
  713. Maturity
  714. Security
  715. Interest
  716. Making the Financing Decision
  717. Crowdfunding
  718. Equity Crowdfunding
  719. Rewards-Based Funding
  720. Financing the Business During the Growth Stage
  721. Managing Cash
  722. Managing Accounts Receivable
  723. Managing Accounts Payable
  724. Budgeting
  725. Seeking Out Private Investors
  726. Angels and Venture Capitalists
  727. Going Public
  728. 13.6: Understanding Securities Markets
  729. Primary and Secondary Markets and Stock Exchanges
  730. Organized Exchanges
  731. OTC Markets
  732. Regulating Securities Markets: The SEC
  733. Measuring Market Performance: Market Indexes
  734. The Dow
  735. The NASDAQ Composite and the S&P 500
  736. How to Read a Stock Listing
  737. 13.7: Financing the Going Concern
  738. Stock
  739. The Risk/Reward Trade-Off
  740. Common Stock
  741. Preferred Stock
  742. Cumulative and Convertible Preferred Stock
  743. Bonds
  744. Treasuries and Munis
  745. Choosing Your Financing Method
  746. 13.8: Careers in Finance
  747. Positions in Commercial Banking
  748. Positions in Corporate Finance
  749. Positions in the Investment Industry
  750. Graduate Education and Certification
  751. 13.9: Cases and Problems
  752. 13.10: Business Plan Project
  753. 13.11: Nike Case
  754. Endnotes
  755. Chapter 14: Teamwork and Communications
  756. 14.1: The Team with the RAZR’S Edge
  757. 14.2: The Team and the Organization
  758. What Is a Team? How Does Teamwork Work?
  759. Teams versus Groups
  760. Some Key Characteristics of Teams
  761. Why Organizations Build Teams
  762. The Effect of Teams on Performance
  763. Types of Teams
  764. Manager-Led Teams
  765. Self-Managing Teams
  766. Cross-Functional Teams
  767. Virtual Teams
  768. 14.3: Why Teamwork Works
  769. Factors in Effective Teamwork
  770. Group Cohesiveness
  771. What Makes a Team Cohesive?
  772. Groupthink
  773. Why Teams Fail
  774. Motivation and Frustration
  775. 14.4: The Team and Its Members
  776. “Life Is All about Group Work”
  777. Will You Make a Good Team Member?
  778. What Skills Does the Team Need?
  779. What Roles Do Team Members Play?
  780. Task-Facilitating Roles
  781. Relationship-Building Roles
  782. Blocking Roles
  783. Class Team Projects
  784. What Does It Take to Lead a Team?
  785. Influence Team Members and Gain their Trust
  786. 14.5: The Business of Communication
  787. Communication by Design
  788. What Is Communication?
  789. Your Ticket In (or Out)
  790. Why Are Communication Skills Important?
  791. What Skills Are Important?
  792. 14.6: Communication Channels
  793. What Is Organizational Communication?
  794. Communication Flows
  795. Advantages of Communication Flows
  796. Disadvantages of Communication Flows
  797. Channels of Communication
  798. The Formal Communication Network
  799. The Informal Communication Network
  800. Problems with the Flow of Information through Informal Channels
  801. What to Do about Informal Information Flows
  802. Overcoming Barriers to Communication
  803. What Are Barriers to Communication?
  804. Two Types of Barriers
  805. Cultural Barriers
  806. Functional Barriers
  807. 14.7: Forms of Communication
  808. How to Write a Formal Business E-Mail
  809. Tips for Writing Business E-Mails
  810. How to Write an Effective Memo
  811. Planning, Preparing, Practicing, and Presenting
  812. Plan
  813. Prepare
  814. Practice
  815. Present
  816. Visual Aids
  817. Nonverbal Communication
  818. 14.8: Cases and Problems
  819. 14.9: Business Plan Project
  820. Endnotes
  821. Chapter 15: Personal Finances
  822. 15.1: Where Does Your Money Go?
  823. Building a Good Credit Rating
  824. Understand the Cost of Borrowing
  825. A Few More Words about Debt
  826. Why You Owe It to Yourself to Manage Your Debts
  827. 15.2: Financial Planning
  828. The Financial Planning Life Cycle
  829. Choosing a Career
  830. Financing a College Education
  831. Find a Great Job
  832. Getting a Job Offer
  833. Evaluating Job Offers
  834. 15.3: Time Is Money
  835. Compound Interest
  836. Time Value of Money
  837. 15.4: The Financial Planning Process
  838. Step 1: Evaluating Your Current Financial Situation
  839. Preparing Your Net-Worth Statement
  840. Assets
  841. Liabilities
  842. Preparing Your Cash-Flow Statement
  843. Step 2: Set Short-Term, Intermediate-Term, and Long-Term Financial Goals
  844. Step 3: Develop a Budget and Use It to Evaluate Financial Performance
  845. Figuring the Variance
  846. Setting Mature Goals
  847. Levels of Mature Goals
  848. Present and Future Consumption Goals
  849. A Few Words about Saving
  850. Paying Yourself First
  851. 15.5: A House Is Not a Piggy Bank: A Few Lessons from the Subprime Crisis
  852. Disposing of Savings
  853. Subprime Rates and Adjustable Rate Mortgages
  854. The Meltdown
  855. Subprime Directives: A Few Lessons from the Subprime Crisis
  856. 15.6: Cases and Problems
  857. Endnotes
  858. Chapter 16: Managing Information and Technology
  859. 16.1: A Winning Hand for Caesars
  860. 16.2: Data Versus Information
  861. Information Systems
  862. Differences in Information Needs
  863. The Need to Share Information
  864. Enterprise Systems
  865. What If You Don’t Have ERP?
  866. What If You Do Have ERP?
  867. 16.3: Managing Data
  868. Data and Databases
  869. Warehousing and Mining Data
  870. Data Mining
  871. Data Mining and Customer Behavior
  872. 16.4: Types of Information Systems
  873. Operations Support Systems
  874. Transaction Processing Systems
  875. Process Control Systems
  876. Design and Production Systems
  877. Management Support Systems
  878. Management Information Systems
  879. Decision Support Systems
  880. Executive Information Systems
  881. Artificial Intelligence
  882. Expert Systems
  883. Face-Recognition Technology
  884. 16.5: Computer Networks and Cloud Computing
  885. Networks
  886. Cloud Computing
  887. Business Applications
  888. The As-A-Service Group
  889. Advantages and Disadvantages of Cloud Computing
  890. Advantages
  891. Disadvantages
  892. Go or No Go?
  893. 16.6: Data Communications Networks
  894. The Internet and the World Wide Web
  895. The Technology of the Web
  896. Intranets and Extranets
  897. E-Commerce
  898. Why Business Uses the Internet
  899. The Virtual Company
  900. 16.7: Security Issues in Electronic Communication
  901. Data Security
  902. Malicious Programs
  903. Viruses, Worms, and Trojan Horses
  904. Spoofing
  905. Revenue Theft
  906. Denial of Service
  907. Piracy
  908. Firewalls
  909. Risks to Customers
  910. Credit Card Theft
  911. Password Theft
  912. Invasion of Privacy
  913. How Do “Cookies” Work?
  914. Shoring Up Security and Building Trust
  915. Encryption
  916. Certificate Authorities
  917. 16.8: Careers in Information Management
  918. 16.9: Cases and Problems
  919. Endnotes
  920. Chapter 17: The Legal and Regulatory Environment of Business
  921. 17.1: Whatever Happened to…George McGovern?
  922. 17.2: Law and the Legal System
  923. A System of Rules and Principles
  924. Flexibility
  925. Fairness
  926. Functions of Law
  927. 17.3: Criminal Versus Civil Law
  928. Criminal Law
  929. Civil Law
  930. Tort Law
  931. Intentional Torts
  932. 17.4: Negligence Torts
  933. Elements of a Negligence Claim
  934. Negligence and Employer Liability
  935. The Law of Contracts
  936. Employment Contracts
  937. Respondeat Superior
  938. Scope of Employment
  939. 17.5: Product Liability
  940. Pursuing a Claim of Product Liability
  941. Grounds of Negligence
  942. Grounds of Strict Liability
  943. Strict Liability in the Distribution Chain
  944. Grounds of Breach of Warranty
  945. Types of Warranties
  946. Express Warranties
  947. Implied Warranties
  948. Product Liability and Agency Law
  949. Seeking Damages
  950. The Goals of Tort Law
  951. Compensatory Damages
  952. Punitive Damages
  953. The Goals of Contract Law
  954. 17.6: Some Principles of Public Law
  955. Why Cigarette Littering Is against the Law
  956. Statutory Responses to Littering
  957. Why Cigarettes Cost So Much
  958. Excises and Externalities
  959. Government and the Economic Environment of Business
  960. Government Intervention in the Marketplace
  961. Market Failure: Theory versus Reality
  962. Law and Economic Decision Making
  963. Efficiency and the Law
  964. Contracting and the Law
  965. Ethics and the Law
  966. Why Businesses Ban Smoking in the Workplace
  967. Federal Statutory Law: OSHAct
  968. Federal Administrative Law: OSHA
  969. Administrative Rulemaking: OSHA’s General Duty Clause
  970. Administrative Law and Judicial Review
  971. Case Law
  972. Beyond OSHA: Public Law, Public Policy, and Environmental Tobacco Smoke
  973. Law and the “Public Interest”
  974. 17.7: Cases and Problems
  975. Endnotes
  976. Chapter 18: Appendix: Introducing Your Business Plan Project
  977. 18.1: Choices and Tasks
  978. 18.2: Standard Business Plan Format: Instructions
  979. Section Descriptions
  980. Chapter 19: Appendix: Estimating Sales
  981. 19.1: Approaches To Estimating Sales
  982. Calculating Percentage of the Total U.S. Market
  983. Calculating Percentage of a Geographical Market
  984. Using Competitors’ Financial Reports
  985. Identifying Competitors and Finding Income Statements
  986. Using Competitors’ Financial Reports
  987. Backing Into Your Sales Figure
  988. Business Plan Project
  989. A Few Words About First-Year Sales
  990. Chapter 20: Appendix: Preparing Financial Reports with the Excel Template
  991. 20.1: How To Use the Template
  992. Working Your Way through the Template
  993. 20.2: Completing Each Section
  994. Business Type and Name
  995. Sales Plan
  996. HR Plan
  997. Financial Assumptions
  998. 20.3: Review Your Income Statements
  999. Income (Loss) Ranges
  1000. 20.4: Preparing Your Financial Plan Group Report
  1001. Cash Requirements
  1002. The Final Tally: Total Cash Requirements
  1003. Cash Sources
  1004. Making Sense of Financial Reports
  1005. The Teamwork Touchstone
  1006. Endnotes
  1007. Index

 

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