Global Marketing Management 6th Edition Kotabe Test Bank

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Product details:

• ISBN-10 ‏ : ‎ 1118466489
• ISBN-13 ‏ : ‎ 978-1118466483
• Author: Masaaki (Mike) Kotabe; Kristiaan Helsen

Get the Global Edge in Marketing “The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. . well-thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive. The global perspectives inserts are a major strength of the book. It provides unique and novel insights on the strategies of multinational corporations in a wide range of situations and countries.” – D. Maheswaran, New York University “This text definitely portrays modern teaching concepts in global marketing – much more holistic examination of the marketing function.” – Hildy Teegen, The George Washington University “It is truly global, comprehensive, and cross-functional. Extensive coverage of sourcing strategy, GATT/WTO/FTAs, and culture’s role across all elements add new dimensions. The increased coverage of segmentation has long been overdue in this field and is well-handled in this text. The work is current, up-to-date, and portrays modern teaching concepts in global marketing. Many of the examples are unique to this text and serve as refreshing changes from the tired war stories that often appear again and again elsewhere.” – Scott Swan, The College of William & Mary “The authors’ tone and style shall appeal to our students. They write in a clear and comprehensive style. . The authors have researched well and presented appropriate and interesting examples to illustrate the text.

Table of contents:

1: Globalization Imperative

WHY GLOBAL MARKETING IS IMPERATIVE

GLOBALIZATION OF MARKETS: CONVERGENCE AND DIVERGENCE

EVOLUTION OF GLOBAL MARKETING

SUMMARY

KEY TERMS

REVIEW QUESTIONS

DISCUSSION QUESTIONS

FURTHER READING

APPENDIX: THEORIES OF INTERNATIONAL TRADE AND THE MULTINATIONAL ENTERPRISE

SUMMARY

KEY TERMS

2: Economic Environment

INTERTWINED WORLD ECONOMY

COUNTRY COMPETITIVENESS

EMERGING ECONOMIES

EVOLUTION OF COOPERATIVE GLOBAL TRADE AGREEMENTS

INFORMATION TECHNOLOGY AND THE CHANGING NATURE OF COMPETITION

REGIONAL ECONOMIC ARRANGEMENTS

MULTINATIONAL CORPORATIONS

SUMMARY

KEY TERMS

REVIEW QUESTIONS

DISCUSSION QUESTIONS

FURTHER READING

3: Financial Environment

HISTORICAL ROLE OF THE U.S. DOLLAR

DEVELOPMENT OF TODAY’S INTERNATIONAL MONETARY SYSTEM

FOREIGN EXCHANGE AND FOREIGN EXCHANGE RATES

BALANCE OF PAYMENTS

ECONOMIC AND FINANCIAL TURMOIL AROUND THE WORLD

MARKETING IN THE EURO AREA

SUMMARY

KEY TERMS

REVIEW QUESTIONS

DISCUSSION QUESTIONS

FURTHER READING

4: Global Cultural Environment and Buying Behavior

MEANING OF CULTURE

ELEMENTS OF CULTURE

CROSS-CULTURAL COMPARISONS

ADAPTING TO CULTURES

CULTURE AND THE MARKETING MIX

SUMMARY

KEY TERMS

REVIEW QUESTIONS

DISCUSSION QUESTIONS

FURTHER READING

5: Political and Legal Environment

POLITICAL ENVIRONMENT—INDIVIDUAL GOVERNMENTS

POLITICAL ENVIRONMENT—SOCIAL PRESSURES AND POLITICAL RISK

TERRORISM AND THE WORLD ECONOMY

INTERNATIONAL AGREEMENTS

INTERNATIONAL LAW AND LOCAL LEGAL ENVIRONMENT

ISSUES TRANSCENDING NATIONAL BOUNDARIES

SUMMARY

KEY TERMS

REVIEW QUESTIONS

DISCUSSION QUESTIONS

FURTHER READING

6: Global Marketing Research

RESEARCH PROBLEM FORMULATION

SECONDARY GLOBAL MARKETING RESEARCH

PRIMARY GLOBAL MARKETING RESEARCH

LEVERAGING THE INTERNET FOR GLOBAL MARKET RESEARCH STUDIES

MARKET SIZE ASSESSMENT

NEW MARKET INFORMATION TECHNOLOGIES

MANAGING GLOBAL MARKETING RESEARCH

SUMMARY

KEY TERMS

REVIEW QUESTIONS

DISCUSSION QUESTIONS

FURTHER READING

7: Global Segmentation and Positioning

REASONS FOR INTERNATIONAL MARKET SEGMENTATION

INTERNATIONAL MARKET SEGMENTATION APPROACHES

SEGMENTATION SCENARIOS

BASES FOR INTERNATIONAL MARKET SEGMENTATION

INTERNATIONAL POSITIONING STRATEGIES

GLOBAL, FOREIGN, AND LOCAL CONSUMER CULTURE POSITIONING

SUMMARY

KEY TERMS

REVIEW QUESTIONS

DISCUSSION QUESTIONS

FURTHER READING

APPENDIX

8: Global Marketing Strategies

INFORMATION TECHNOLOGY AND GLOBAL COMPETITION

GLOBAL STRATEGY

GLOBAL MARKETING STRATEGY

R&D, OPERATIONS, AND MARKETING INTERFACES

REGIONALIZATION OF GLOBAL MARKETING STRATEGY

COMPETITIVE ANALYSIS

SUMMARY

KEY TERMS

REVIEW QUESTIONS

DISCUSSION QUESTIONS

FURTHER READING

9: Global Market Entry Strategies

COUNTRY SELECTION

SCALE OF ENTRY

CHOOSING THE MODE OF ENTRY

EXPORTING

LICENSING

FRANCHISING

EXPANDING THROUGH JOINT VENTURES AND ALLIANCES

WHOLLY OWNED SUBSIDIARIES

DYNAMICS OF ENTRY STRATEGIES

TIMING OF ENTRY

EXIT STRATEGIES

SUMMARY

KEY TERMS

REVIEW QUESTIONS

DISCUSSION QUESTIONS

FURTHER READING

APPENDIX A

APPENDIX B

10: Global Product Policy Decisions I: Developing New Products for Global Markets

STANDARDIZATION VERSUS CUSTOMIZATION

MULTINATIONAL DIFFUSION

DEVELOPING NEW PRODUCTS IN THE GLOBAL MARKETPLACE

TRULY GLOBAL PRODUCT DEVELOPMENT

SUMMARY

KEY TERMS

REVIEW QUESTIONS

DISCUSSION QUESTIONS

FURTHER READING

APPENDIX: USING CONJOINT ANALYSIS FOR CONCEPT TESTING IN GLOBAL NEW PRODUCT DEVELOPMENT

11: Global Product Policy Decisions II: Marketing Products and Services

GLOBAL BRANDING STRATEGIES

MANAGEMENT OF MULTINATIONAL PRODUCT LINES

PRODUCT PIRACY

COUNTRY-OF-ORIGIN (COO) EFFECTS

GLOBAL MARKETING OF SERVICES

SUMMARY

KEY TERMS

REVIEW QUESTIONS

DISCUSSION QUESTIONS

FURTHER READING

12: Global Pricing

DRIVERS OF FOREIGN MARKET PRICING

MANAGING PRICE ESCALATION

PRICING IN INFLATIONARY ENVIRONMENTS

GLOBAL PRICING AND CURRENCY FLUCTUATIONS

TRANSFER PRICING

GLOBAL PRICING AND ANTIDUMPING REGULATION

PRICE COORDINATION

SUMMARY

KEY TERMS

REVIEW QUESTIONS

DISCUSSION QUESTIONS

FURTHER READING

13: Global Communication Strategies

GLOBAL ADVERTISING AND CULTURE

SETTING THE GLOBAL ADVERTISING BUDGET

CREATIVE STRATEGY

GLOBAL MEDIA DECISIONS

ADVERTISING REGULATIONS

CHOOSING AN ADVERTISING AGENCY

OTHER COMMUNICATION PLATFORMS

GLOBALLY INTEGRATED MARKETING COMMUNICATIONS (GIMC)

SUMMARY

KEY TERMS

REVIEW QUESTIONS

DISCUSSION QUESTIONS

FURTHER READING

14: Sales Management

MARKET ENTRY OPTIONS AND SALESFORCE STRATEGY

CULTURAL CONSIDERATIONS

IMPACT OF CULTURE ON SALES MANAGEMENT AND PERSONAL SELLING PROCESS

CROSS-CULTURAL NEGOTIATIONS

EXPATRIATES

SUMMARY

KEY TERMS

REVIEW QUESTIONS

DISCUSSION QUESTIONS

FURTHER READING

15: Global Logistics and Distribution

DEFINITION OF GLOBAL LOGISTICS

MANAGING PHYSICAL DISTRIBUTION

MANAGING SOURCING STRATEGY

FREE TRADE ZONES

INTERNATIONAL DISTRIBUTION CHANNEL

INTERNATIONAL RETAILING

SUMMARY

KEY TERMS

REVIEW QUESTIONS

DISCUSSION QUESTIONS

FURTHER READING

APPENDIX: MAQUILADORA OPERATION

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