Cases in Marketing Management by Kenneth E. Clow, Donald E. (Edward) Baack
Product details:
- ISBN-10 : 1412996031
- ISBN-13 : 978-1412996037
- Author: Dr. Kenneth E. Clow
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods.
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