1 INTRODUCTION TO INTERNATIONAL BUSINESS
 1
2 GLOBAL ECONOMIC POLITICAL AND TECHNOLOGICAL ENVIRONMENTS OF BUSINESS …
 33
3 GLOBAL SOCIOCULTURAL AND DEMOGRAPHIC ENVIRONMENT
 82
4 INTERNATIONAL TRADING ENVIRONMENT
 124
5 WTO AND GLOBAL LIBERALISATION
 175
6 INTERNATIONAL MONETARY SYSTEM AND FOREIGN EXCHANGE MARKET
 202
7 INTERNATIONAL BANKING AND EUROCURRENCY MARKET
 245
8 INTERNATIONAL ECONOMIC ORGANISATIONS
 257
17 MARKET COVERAGE STRATEGIES
 510
18 INTERNATIONAL PRODUCT DECISIONS
 517
19 INTERNATIONAL PRICING
 556
20 INTERNATIONAL DISTRIBUTION
 592
21 INTERNATIONAL PROMOTION
 607
22 INTERNATIONAL ORGANISATION AND HRM
 628
23 SOME SOCIAL ISSUES IN INTERNATIONAL BUSINESS
 642
24 FOREIGN TRADE POLICY REGULATION AND PROMOTION
 662
9 INTERNATIONAL INVESTMENT AND TRADE FINANCING
 288
10 MULTINATIONAL CORPORATIONS
 332
11 BALANCE OF PAYMENTS AND GLOBAL TRADE
 352
12 GLOBALISATION
 413
13 INTERNATIONAL BUSINESS INTELLIGENCE
 443
14 MARKET SELECTION
 460
15 INTERNATIONAL OPERATIONS MANAGEMENT
 470
16 MARKET ENTRY STRATEGIES
 490
25 TRADE AND BALANCE OF PAYMENT OF INDIA
 691
26 INDIA IN THE GLOBAL SETTING
 719
27 GLOBALISATION OF INDIAN BUSINESS
 733
CASE STUDIES
 747
Name Index
 785
Company Index
 789
Subject Index
 793
Back cover