Macroeconomics 7th Edition Blanchard Solutions Manual

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Product details:

• ISBN-10 ‏ : ‎ 0133780589
• ISBN-13 ‏ : ‎ 978-0133780581
• Author: Olivier Blanchard

In Macroeconomics, Blanchard presents a unified, global view of macroeconomics, enabling readers to see the connections between goods, financial markets, and labor markets worldwide. Organized into two parts, the text contains a core section that focuses on short-, medium-, and long-run markets and three major extensions that offer more in-depth coverage of the issues at hand. From the major economic crisis and monetary policy in the United States, to the problems of the Euro area and growth in China, the text helps readers make sense not only of current macroeconomic events but also of events that may unfold in the future. Integrated, detailed boxes in the Seventh Edition have been updated to convey the life of macroeconomics today; reinforce lessons from the models; and help readers employ and develop their analytical and evaluative skills.

Table Of Contents:

Chapter 1 – Integrated communications

Chapter 2 – Branding

Chapter 3 – How marketing communications work

Chapter 4 – Marketing communications planning

Chapter 5 – Advertising

Chapter 6 – Online Communication

Chapter 7 – Media planning

Chapter 8 – Brand Activation

Chapter 9 – Direct marketing

Chapter 10 – Public relations

Chapter 11 – Sponsorship

Chapter 12 – Exhibitions and trade fairs

Chapter 13 – Measuring campaign effectiveness

Chapter 14 – Ethical issues in marketing communications

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