Managerial Economics 4th Edition Froeb Test Bank

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Product details:

• ISBN-10 ‏ : ‎ 0415809495
• ISBN-13 ‏ : ‎ 978-0415809498
• Author: Ivan Png

Now in its fourth edition, Ivan Png’s Managerial Economics has been extensively revised with :

• a completely new introductory chapter emphasizing decision-making and behavioral biases
• intensive application to current issues including the sub-prime financial crisis and global competition
• streamlined presentation focusing on the economics that managers need to know.

As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance.

The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management.

Table of contents:

1. Section 1: Problem Solving and Decision Making
2. Ch 1: Introduction: What This Book Is About
3. Ch 1: Introduction
4. 1.1: Using Economics to Solve Problems
5. 1.2: Problem-Solving Principles
6. 1.3: Test Yourself
7. 1.4: Ethics and Economics
8. 1.5: Economics in Job Interviews
9. Ch 1: Summary & Homework Problems
10. Ch 1: End Notes
11. Ch 2: The One Lesson of Business
12. Ch 2: Introduction
13. 2.1: Capitalism and Wealth
14. 2.2: Does the Government Create Wealth?
15. 2.3: Why Economics Is Useful to Business
16. 2.4: Wealth Creation in Organizations
17. Ch 2: Summary & Homework Problems
18. Ch 2: End Notes
19. Ch 3: Benefits, Costs, and Decisions
20. Ch 3: Introduction
21. 3.1: Background: Variable, Fixed, and Total Costs
22. 3.2: Background: Accounting Versus Economic Profit
23. 3.3: Costs Are What You Give Up
24. 3.4: Sunk-Cost Fallacy
25. 3.5: Hidden-Cost Fallacy
26. 3.6: A Final Warning
27. Ch 3: Summary & Homework Problems
28. Ch 3: End Notes
29. Ch 4: Extent (How Much) Decisions
30. Ch 4: Introduction
31. 4.1: Background: Average and Marginal Costs
32. 4.2: Marginal Analysis
33. 4.3: Incentive Pay
34. 4.4: Tie Pay to Performance Measures That Reflect Effort
35. 4.5: Is Incentive Pay Unfair?
36. Ch 4: Summary & Homework Problems
37. Ch 4: End Notes
38. Ch 5: Investment Decisions: Look Ahead and Reason Back
39. Ch 5: Introduction
40. 5.1: Compounding and Discounting
41. 5.2: How to Determine Whether Investments Are Profitable
42. 5.3: Break-Even Analysis
43. 5.4: Choosing the Right Manufacturing Technology
44. 5.5: Shut-Down Decisions and Break-Even Prices
45. 5.6: Sunk Costs and Post-Investment Hold-Up
46. 5.7: Anticipate Hold-Up
47. Ch 5: Summary & Homework Problems
48. Ch 5: End Notes

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