Marketing Management 2nd Edition Marshall Solutions Manual

This is completed downloadable of Marketing Management 2nd Edition Marshall Solutions Manual

Product Details:

• ISBN-10 ‏ : ‎ 0073529796
• ISBN-13 ‏ : ‎ 978-0073529790
• Author:  Greg W. Marshall (Author), Mark W. Johnston (Author)

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.

Table of Content:

PART ONE: Discover Marketing ManagementChapter 1: Marketing in Today’ Business MilieuChapter 2: Elements of Marketing Strategy, Planning, and CompetitionPART TWO: Use Information to Drive Marketing DecisionsChapter 3: Managing Marketing InformationChapter 4: Understand Customers: Business-to-Consumer MarketsChapter 5: Understand Business-to-Business MarketsChapter 6: Segmentation, Target Marketing, Positioning, and CRMPART THREE: Develop the Value Offering – The Product ExperienceChapter 7: Product Strategy and New Product DevelopmentChapter 8: Build the BrandChapter 9: Service as the Core OfferingPART FOUR: Price and Deliver the Value OfferingChapter 10: Manage Pricing DecisionsChapter 11: Manage Marketing Channels and Points of Customer InterfacePART FIVE: Communicate the Value Offering to CustomersChapter 12: Promotion Strategy and New MediaChapter 13: Advertising, Sales Promotion, and Public RelationsChapter 14: Personal Selling and Direct MarketingPART SIX: Bring It All Together – Global and Performance DimensionsChapter 15: Understand the Global Marketplace: Marketing Without BordersChapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance

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