Microeconomics 6th Edition Hubbard Test Bank

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Product details:

• ISBN-10 ‏ : ‎ 0134106245
• ISBN-13 ‏ : ‎ 978-0134106243
• Author: Glenn Hubbard; Tony O’Brien

One of the challenges of teaching Principles of Microeconomics is fostering interest in concepts that may not seem applicable to students’ lives. Microeconomicswith MyEconLab makes economics relevant by demonstrating how real businesses use economics to make decisions every day. And with an ever changing U.S. and world economy, the Sixth Edition has been updated with the latest developments using new real-world business and policy examples. Regardless of their future career path–opening an art studio, trading on Wall Street, or bartending at the local pub–students will benefit from understanding the economic forces behind their work.

Table of contents:

Part 1 Business Strategy

1 What is ‘strategy’?

2 Analysing business strategy: creating value

3 Analysing the external environment

4 Analysing the organisation’s resources and capabilities

5 Measuring the strategic organisation performance

6 Gap analysis and business-level strategic options

7 Strategic decision making

8 Dynamic competitive strategy

Part 2 Corporate strategy

9 Corporate /multi-business strategy

10 Acquisitions and alliances

11 International strategy

Part 3 Implementation

12 Capabilities, systems and structure

13 Leadership, people and culture

14 Change management

Case Studies

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