Solution Manual for Canadian PR for the Real World Maryse Cardin, Kylie McMullan

Solution Manual for Canadian PR for the Real World Maryse Cardin, Kylie McMullan digital download immediately after payment is complete.

Product details:

• ISBN-10 ‏ : ‎ 0132154803
• ISBN-13 ‏ : ‎ 978-0132154802
• AUthor: Maryse Cardin, Kylie McMullan

Canadian PR for the Real World introduces students to the challenging field of Public Relations, a key step in preparing students to hit the ground running after completion of their studies.

By introducing students to PR tactics and best practices, the authors teach students how to think like PR professionals and how to approach PR problems. It also helps them understand what qualities to develop in order to succeed and enter the field with confidence.

Table Of Contents:

1. New to the Second Edition
2. Chapter Organization
3. Features
4. About the Authors
5. Chapter 1 Public Relations in Canada
6. Learning Objectives
7. The Heart Truth Campaign: Changing How Women Think about Heart Disease and Stroke
8. An Introduction to Public Relations
9. Understanding Public Relations
10. Definition of Public Relations
11. Prospects of the PR Industry
12. Misconceptions about Public Relations
13. PR and Marketing
14. Strategic Thinking and the PR Process
15. Step 2 in More Detail: The Fab Four of PR
16. Target Audiences and Stakeholders: Who You Are Trying to Reach
17. Objectives: What Can Be Achieved with Pr
18. Key Messages: What You Want to Say
19. Public Relations Tactics: How You Will Do It
20. A Typical Day in PR
21. Types of Public Relations Jobs
22. Ethics and the Law: Guiding Principles of Public Relations
23. Ethics and PR
24. PR and the Law
25. Defamation Law
26. What It Means for PR Practitioners
27. Copyright Law
28. What It Means for PR Practitioners
29. Trademark Law
30. What It Means for PR Practitioners
31. Invasion of Privacy Law
32. What It Means for PR Practitioners
33. Municipal Law
34. What It Means for PR Practitioners
35. The Canadian Code of Advertising Standards
36. What It Means for PR Practitioners
37. Securities Law
38. What It Means for PR Practitioners
39. Lobbying Law
40. What It Means for PR Practitioners
41. Contract Law
42. What It Means for PR Practitioners
43. Hate Speech Law
44. What It Means for PR Practitioners
45. Public Relations and Evaluation

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