Solution Manual for Public Relations Writing Form & Style, 10th Edition

Product details:

• ISBN-10 ‏ : ‎ 1133307310
• ISBN-13 ‏ : ‎ 978-1133307310
• Author: Doug Newsom, Ph.D., APR

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques behind writing principles that you’ll need to develop. The 10th edition features a “Writing for Select Publics” section that covers public relations writing assignments that you’ll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers.

Table contents:

Preface. Part I: PR WRITING: ROLE & RESPONSIBILITY.

1. Public Relations and the Writer.

2. The Global Public Relations Environment.

3. Persuasion. Part II: PREPARING TO WRITE.

4. Research for the Public Relations Writer.

5. The Public Relations Planning Process. Part III: WRITING PRINCIPLES.

6. Writing to Clarify and Simplify the Complex: Style and Content.

7. Grammar, Spelling and Punctuation. Part IV: WRITING FOR SOCIAL MEDIA AND CONVERGED TRADITIONAL MEDIA.

8. PR’s Role in Social Media: Monitoring and Participating.

9. Media Kits, Media Pitches, Backgrounders and Columns.

10. Writing for Traditional Media. Part V: WRITING FOR SELECT STAKEHOLDERS/PUBLICS.

11. Email, Memos, Letters, Proposals and Reports.

12. Designing Messages for Controlled Content Media.

13. Newsletters and Magazines.

14. Brochures.

15. Speeches, Presentations and Other Orally Delivered Messages. Part VI: WRITING IN TURBULENT TIMES.

16. Crisis Communication.

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