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Description:
- ISBN-10 : 0205693113
- ISBN-13 : 978-0205693115
- Author: Dan O’Hair , Gustav Friedrich , Lynda Dixon
Strategic Communication discusses the four essential elements of effective communication – setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools.
This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, manage
Strategic Communication in Business and the Professions 7th table of contents
- PART ONE An Introduction to Communication in Organizations
- Chapter1: Communication in Organizations
- Overview
- The Interactive Communication Process
- Reasons for Communication Failure
- Understanding Organizational Communication
- Chapter 2: The Model of Strategic Communication
- A Model for Communication in the Information Age
- Situational Knowledge: The Context of Organizational Communication
- Goal Setting for Organizational Communication
- Communication Competence
- Anxiety Management
- Chapter 3: Diversity in Business and the Professions
- Overview
- The Issues of Diversity
- Communication Between Diverse People
- Situational Knowledge: Understanding Your Perspectives
- Communication Competence: Personality Traits
- Anxiety Management: Resolving Cultural Conflict
- Legal Guidelines and Diversity
- PART TWO
- Basic Communication Skills
- Chapter 4: Listening Skills
- Overview
- Listening in Your Career
- Hearing Versus Listening
- The Role of Perception
- Goal Setting for Interactive Listening
- Situational Knowledge: Preparing for Interactive Listening
- Communication Competence: Interactive Listening
- Anxiety Management
- Evaluating Your Listening
- Chapter 5: Verbal and Nonverbal Skills
- Overview
- Goal Setting for Effective Messages
- Situational Knowledge: Personal and Environmental Factors
- Communication Competence: Verbal and Nonverbal Skills
- Anxiety Management
- Message Strategies
- Chapter 6: Leadership and Management Skills
- Overview
- What Does a Leader Do?
- Management Theory
- Leadership Theories
- Leadership Versus Management
- Goal Setting: Managing the Present and the Future
- Situational Knowledge: The Foundation of Strategic Leadership
- Communication Competence: Demonstrating Leadership Skills
- PART THREE
- Interpersonal Communication Strategies
- Chapter 7: Work Relationships
- Overview
- Manager-Employee Relationships
- Coworker Relationships
- Mentoring Relationships
- Romantic Relationships in the Workplace
- Sexual Harassment
- Employee-Customer Relationships
- Chapter 8: Interviewing Skills
- Overview: Principles of Interviewing
- The Interview
- Goal Setting: Dyadic Communication
- Situational Knowledge: Structuring the Interview
- Communication Competence: Asking Effective Questions
- Responding and Providing Feedback
- Overview: Interviews in Business Settings
- Interview Contexts: Employment Interviews
- Appraisal Interviews
- Disciplinary Interviews
- PART FOUR
- Group Communication Strategies
- Chapter 9: Fundamentals of Group Communication
- Overview
- What Is a Group?
- Factors Influencing Group Communication
- Factors Affecting Group Participation
- Teleconferences and Videoconferences
- Special Groups
- Chapter10: Meetings: Forums for Problem Solving 305
- Overview
- Situational Knowledge: Preparing for the Meeting
- Situational Knowledge: Developing Critical Thinking Skills
- Communication Competence: Problem Solving
- Anxiety Management
- Evaluating Group Effectiveness
- Chapter 11: Negotiation and Conflict Management
- Overview
- Argumentativeness and Verbal Aggressiveness
- Negotiation
- Conflict Management
- A Strategic Approach to Conflict
- PART FIVE
- Public Presentation Strategies
- Chapter 12: Developing and Delivering Effective Presentations
- Overview
- Anxiety Management
- Goal Setting: Identifying the Topic and the Purpose
- Identifying the General and Specific Purposes of the Presentation
- Situational Knowledge: Analyzing the Audience
- Identifying and Researching Main Ideas
- Providing Support for Ideas
- Developing an Introduction and a Conclusion
- The Outline: Basic Considerations
- Communication Competence: Presenting the Message
- Fielding Audience Questions
- Chapter 13: Informative Presentations
- Overview
- The Range of Informative Presentations
- Accumulation of information
- Functions of Informative Presentations
- Organizing the Presentation
- Typical Formats
- Guidelines for a Successful Presentation
- Situational Knowledge: Technology
- Communication Competence: Camera Skills and Special Occasions
- Anxiety Management: Practice and Knowledge
- Chapter 14: Persuasive and Special Presentations
- Overview
- Functions of Persuasive Presentations
- Persuasive Formats
- Basic Resources for Persuasion
- The Persuasion Process
- Special Occasion Presentations
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