Strategic Management A Competitive Advantage Approach Concepts 16th Edition David Test Bank

Product details:

• ISBN-10 ‏ : ‎ 0134153979
• ISBN-13 ‏ : ‎ 978-0134153971
• Author: Fred R. and Forest R. David

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

Table contents:

PART 1: Overview of Strategic Management

1. The Nature of Strategic Management

THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY)

 

PART 2: Strategy Formulation

2. The Business Vision and Mission

3. The External Assessment

4. The Internal Assessment

5. Strategies in Action

6. Strategy Analysis and Choice

 

PART 3: Strategy Implementation

7. Implementing Strategies: Management, Operations, and Human Resources Issues

8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

 

PART 4: Strategy Evaluation

9. Strategy Review, Evaluation, and Control

 

PART 5: Key Strategic-Management Topics 

10. Business Ethics, Social Responsibility, and Environmental Sustainability

11. Global and International Issues

 

PART 6: Strategic-Management Case Analysis 

How to Prepare and Present a Case Analysis

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