Strategic Management Pearce 14th Edition Test Bank
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Strategic Management Pearce 14th Edition Test Bank
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Product Details:
- ISBN-10 ‏ : ‎ 9780077862510
- ISBN-13 ‏ : ‎ 978-0077862510
- Author:Â John Pearce, Richard Robinson
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 14e. The fourteenth edition of Strategic Management continues to increase the emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street – in any town worldwide every day. It is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century.
Table of Content:
- Part OneOverview of StrategicManagement
- Strategic Management
- Part TwoStrategy Formulation
- Company Mission
- Corporate Social Responsibilityand Business Ethics
- The External Environment
- Th e Global Environment
- Internal Analysis
- Long-Term Objectivesand Strategies
- Business Strategy
- Multibusiness Strategy
- Part ThreeStrategyImplementation,Control, and Innovation
- Implementation
- Organizational Structure
- Leadership and Culture
- Strategic Control
- Innovation and Entrepreneurship
- Part Four
- Guide to Strategic ManagementCase Analysis
- Case 1Bristol-Myers Squibb’s Growth through Addition, Subtraction,and Sharing
- Case 2Competing for New York’s Best Lobster Roll
- Case 3JCPenney’s Uncertain Turnaround
- Case 4Livestrong: Cycling Around Lance Armstrong
- Case 5A “World’s Top Company”: Southern New Hampshire University
- Case 6Wal-Mart Online—What to Do about Amazon.com?
- Case 7Wells Fargo’s Remarkable Ascent
- Case 8Wendy Aust, Senior Strategic Analyst, GlobalStrategy Advisors, LLC
- Case 9Absolut Vodka
- Case 10Amazon.com, Inc: Retailing Giant to High-Tech Player?
- Case 11Apple v. Samsung: Intellectual Property and the SmartphonePatent Wars
- Case 12American Public Education, Inc. (A)
- Case 13Th e Apollo Group, Inc. [University of Phoenix]
- Case 14Barnes & Noble, Inc.: Th e Yucaipa Proxy Challenge
- Case 15Blue Nile, Inc.: “Stuck in the Middle” of the DiamondEngagement Ring Market
- Case 16BMW of North America: Dream It. Build It. Drive It.
- Case 17Of Orangutans and Chainsaws: Cargill, Inc. Confronts Th e RainforestAction Network Advocacy
- Case 18Chipotle: Mexican Grill, Inc.: Food With Integrity
- Case 19Delta Airlines and the Trainer Refi nery
- Case 20Th e Global Oil and Gas Industry
- Case 21Good Hotel: Doing Good, Doing Well?
- Case 22Google’s Acquisition of Motorola Mobility: Will the“Gamble” Pay Off ?
- Case 23Lagunitas Brewing Company, Inc., 2013
- Case 24Leica Camera: A “Boutique” Firm Faces A World of Change
- Case 25Louis Vuitton
- Case 26Th e Movie Exhibition Industry 2013
- Untitled
- Case 28Netfl ix (B): A Strategic Pivot of Mythic Proportion
- Case 29Volvo and Geely
- Case 30Yahoo! Inc.: Marissa Mayer’s Challenge
- Glossary
- Photo Credits
- Name Index
- Subject Index
- Case Index
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