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Test Bank For Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace (8th Edition) (What’s New in Business Communication) 8th Edition

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Test Bank For Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace (8th Edition) (What’s New in Business Communication) 8th Edition

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This is completed downloadable of Test Bank For Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace (8th Edition) (What’s New in Business Communication) 8th Edition

 

Product Details:

  • ISBN-10 ‏ : ‎ 0134729404
  • ISBN-13 ‏ : ‎ 978-0134729404
  • Author:  Courtland L. Bovée, John V. Thill 

Launch your career using modern communication skills
For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips you with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare you for the new reality of mobile communications, and emerging trends, for a bright start in the business.

 

Table of Content:

  1. PART 1 Business Communication Foundations
  2. 1 Professional Communication in Today’s Digital, Social, Mobile World
  3. Learning Objectives
  4. Communication Matters . . .
  5. Why Communication Is the Most Important Business Skill
  6. Learning Objective
  7. Communication Is Important to Your Career
  8. Communication Is Important to Your Company
  9. What Makes Business Communication Effective?
  10. Communicating as a Professional
  11. Learning Objective
  12. Understanding What Employers Expect from You
  13. Communicating in an Organizational Context
  14. Adopting an Audience-Centered Approach
  15. Exploring the Communication Process
  16. Learning Objective
  17. The Basic Communication Model
  18. The Social Communication Model
  19. The Mobile Revolution
  20. Learning Objective
  21. The Rise of Mobile as a Business Communication Platform
  22. How Mobile Technologies Are Changing Business Communication
  23. Committing to Ethical Communication
  24. Learning Objective
  25. Distinguishing Ethical Dilemmas from Ethical Lapses
  26. Making Ethical Choices
  27. Communicating in a World of Diversity
  28. Learning Objective
  29. The Advantages and Challenges of a Diverse Workforce
  30. Key Aspects of Cultural Diversity
  31. Cultural Context
  32. Legal and Ethical Differences
  33. Social Customs
  34. Nonverbal Communication
  35. Age Differences
  36. Gender Differences
  37. Religious Differences
  38. Ability Differences
  39. Advice for Improving Intercultural Communication
  40. Writing for Multilingual Audiences
  41. Speaking with Multilingual Audiences
  42. Using Technology to Improve Business Communication
  43. Learning Objective
  44. Keeping Technology in Perspective
  45. Using Tools Productively
  46. Guarding Against Information Overload
  47. Web-Based Meetings
  48. Videoconferencing and Telepresence
  49. Shared Online Workspaces
  50. Voice Technologies
  51. Mobile Business Apps
  52. Workgroup Messaging
  53. Wikis
  54. Internet of Things
  55. Data Visualization
  56. Crowdsourcing and Collaboration Platforms
  57. Applicant Tracking Systems
  58. Blogging
  59. Content Curation
  60. Podcasting
  61. Online Video
  62. User-Generated Content
  63. Gaming Technologies
  64. Community Q&A Sites
  65. Social Networking
  66. Microblogging
  67. Reconnecting with People Frequently
  68. Developing Skills for Your Career
  69. Learning Objective
  70. The Future of Communication: Real-Time Translation
  71. What’s Your Prediction?
  72. Chapter Review and Activities
  73. Learning Objectives: Check Your Progress
  74. Test Your Knowledge
  75. Apply Your Knowledge
  76. Practice Your Skills
  77. Activities
  78. Expand Your Skills
  79. Critique the Professionals
  80. Sharpen Your Career Skills Online
  81. Improve Your Grammar, Mechanics, and Usage
  82. Level 1: Self-Assessment—Nouns
  83. Level 2: Workplace Applications
  84. Level 3: Document Critique
  85. Endnotes
  86. 2 Collaboration, Interpersonal ­Communication, and Business Etiquette
  87. Learning Objectives
  88. Communication Matters . . .
  89. Communicating Effectively in Teams
  90. Learning Objective
  91. Advantages and Disadvantages of Teams
  92. Characteristics of Effective Teams
  93. Conflict Resolution in Team Settings
  94. Collaborating on Communication Efforts
  95. Learning Objective
  96. Guidelines for Collaborative Writing
  97. Technologies for Collaborative Writing
  98. Collaboration Systems
  99. Collaboration via Mobile Devices
  100. Giving—and Responding to—Constructive Feedback
  101. Making Your Meetings More Productive
  102. Learning Objective
  103. Preparing for Meetings
  104. Conducting and Contributing to Efficient Meetings
  105. Putting Meeting Results to Productive Use
  106. Using Meeting Technologies
  107. Improving Your Listening Skills
  108. Learning Objective
  109. Recognizing Various Types of Listening
  110. Understanding the Listening Process
  111. Overcoming Barriers to Effective Listening
  112. Improving Your Nonverbal Communication Skills
  113. Learning Objective
  114. Developing Your Business Etiquette
  115. Learning Objective
  116. Workplace Etiquette
  117. Telephone Etiquette
  118. Mobile Device Etiquette
  119. Online Etiquette
  120. Business Etiquette in Social Settings
  121. The Future of Communication: The Internet of Things
  122. What’s Your Prediction?
  123. Chapter Review and Activities
  124. Learning Objectives: Check Your Progress
  125. Test Your Knowledge
  126. Apply Your Knowledge
  127. Practice Your Skills
  128. Activities
  129. Expand Your Skills
  130. Critique the Professionals
  131. Sharpen Your Career Skills Online
  132. Improve Your Grammar, Mechanics, and Usage
  133. Level 1: Self-Assessment—Pronouns
  134. Level 2: Workplace Applications
  135. Level 3: Document Critique
  136. Endnotes
  137. PART 2 The Three-Step Writing Process
  138. 3 Planning Business Messages
  139. Learning Objectives
  140. Communication Matters . . .
  141. Understanding the Three-Step Writing Process
  142. Learning Objective
  143. Analyzing the Situation
  144. Learning Objective
  145. Defining Your Purpose
  146. Developing an Audience Profile
  147. Gathering Information
  148. Learning Objective
  149. Uncovering Audience Needs
  150. Providing Required Information
  151. Selecting the Best Combination of Media and Channels
  152. Learning Objective
  153. The Most Common Media and Channel Options
  154. Oral Medium, In-Person Channel
  155. Oral Medium, Digital Channel
  156. Written Medium, Print Channel
  157. Written Medium, Digital Channel
  158. Visual Medium, Print Channel
  159. Visual Medium, Digital Channel
  160. The Unique Challenges of Communication on Mobile Devices
  161. Factors to Consider When Choosing Media and Channels
  162. Organizing Your Message
  163. Learning Objective
  164. Training
  165. Distributed Decision Making
  166. Mobile Glossary
  167. 3G, 4G, and 5G
  168. Android and iOS
  169. Bandwidth
  170. Cellular Versus Mobile
  171. Context Awareness
  172. Geofencing
  173. Over-the-Top (OTT) Application
  174. Phablet
  175. Quick Response (QR) Codes and Near-Field Communication (NFC)
  176. Project Management
  177. Remote Workforce Management
  178. Recruiting
  179. Defining Your Main Idea
  180. Limiting Your Scope
  181. Choosing Between Direct and Indirect Approaches
  182. Outlining Your Content
  183. Building Reader Interest with Storytelling Techniques
  184. The Future of Communication: Haptic Technologies
  185. What’s Your Prediction?
  186. Chapter Review and Activities
  187. Learning Objectives: Check Your Progress
  188. Test Your Knowledge
  189. Apply Your Knowledge
  190. Practice Your Skills
  191. Exercises for Perfecting Your Writing
  192. Activities
  193. Expand Your Skills
  194. Critique the Professionals
  195. Sharpen Your Career Skills Online
  196. Improve Your Grammar, Mechanics, and Usage
  197. Level 1: Self-Assessment—Verbs
  198. Level 2: Workplace Applications
  199. Level 3: Document Critique
  200. Endnotes
  201. 4 Writing Business Messages
  202. Learning Objectives
  203. Communication Matters . . .
  204. Adapting to Your Audience: Being Sensitive to Your Audience’s Needs
  205. Learning Objective
  206. Adopting the “You” Attitude
  207. Maintaining Standards of Etiquette
  208. Emphasizing the Positive
  209. Using Bias-Free Language
  210. Adapting to Your Audience: Building Strong Relationships
  211. Learning Objective
  212. Establishing Your Credibility
  213. Projecting Your Company’s Image
  214. Adapting to Your Audience: Controlling Your Style and Tone
  215. Learning Objective
  216. Creating a Conversational Tone
  217. Using Plain Language
  218. Selecting Active or Passive Voice
  219. Composing Your Message: Choosing Powerful Words
  220. Learning Objective
  221. Balancing Abstract and Concrete Words
  222. Finding Words That Communicate Well
  223. Composing Your Message: Creating Effective Sentences
  224. Learning Objective
  225. Choosing from the Four Types of Sentences
  226. Using Sentence Style to Emphasize Key Thoughts
  227. Composing Your Message: Crafting Coherent Paragraphs
  228. Creating the Elements of a Paragraph
  229. Topic Sentence
  230. Support Sentences
  231. Transitions
  232. Developing Paragraphs
  233. Writing Messages for Mobile Devices
  234. Learning Objective
  235. The Future of Communication: Machine Learning
  236. What’s Your Prediction?
  237. Chapter Review and Activities
  238. Learning Objectives: Check Your Progress
  239. Test Your Knowledge
  240. Apply Your Knowledge
  241. Practice Your Skills
  242. Exercises for Perfecting Your Writing
  243. Activities
  244. Expand Your Skills
  245. Critique the Professionals
  246. Sharpen Your Career Skills Online
  247. Improve Your Grammar, Mechanics, and Usage
  248. Level 1: Self-Assessment—Adjectives
  249. Level 2: Workplace Applications
  250. Level 3: Document Critique
  251. Endnotes
  252. 5 Completing Business Messages
  253. Learning Objectives
  254. Communication Matters . . .
  255. Revising Your Message: Evaluating the First Draft
  256. Learning Objective
  257. Evaluating Your Content, Organization, and Tone
  258. Evaluating, Editing, and Revising the Work of Other Writers
  259. Revising to Improve Readability
  260. Learning Objective
  261. Varying Sentence Length
  262. Keeping Your Paragraphs Short
  263. Using Lists and Bullets to Clarify and Emphasize
  264. Adding Headings and Subheadings
  265. Editing for Clarity and Conciseness
  266. Learning Objective
  267. Editing for Clarity
  268. Editing for Conciseness
  269. Producing Your Message
  270. Learning Objective
  271. Designing for Readability
  272. White Space
  273. Margins and Justification
  274. Typefaces
  275. Type Styles
  276. Designing Messages for Mobile Devices
  277. Proofreading Your Message
  278. Learning Objective
  279. Distributing Your Message
  280. Learning Objective
  281. The Future of Communication: Telepathic Communication
  282. What’s Your Prediction?
  283. Chapter Review and Activities
  284. Learning Objectives: Check Your Progress
  285. Test Your Knowledge
  286. Apply Your Knowledge
  287. Practice Your Skills
  288. Exercises for Perfecting Your Writing
  289. Revising Messages: Clarity [LO-3]
  290. Revising Messages: Conciseness [LO-3]
  291. Revising Messages: Conciseness [LO-3]
  292. Revising Messages: Conciseness [LO-3]
  293. Revising Messages: Conciseness [LO-3]
  294. Revising Messages: Modifiers [LO-3]
  295. Revising Messages: Hedging [LO-3]
  296. Revising Messages: Indefinite Starters [LO-3]
  297. Revising Messages: Parallelism [LO-3]
  298. Revising Messages: Awkward References [LO-3]
  299. Revising Messages: Dangling Modifiers [LO-3]
  300. Revising Messages: Noun Sequences [LO-3]
  301. Revising Messages: Sentence Structure [LO-3]
  302. Revising Messages: Camouflaged Verbs [LO-3]
  303. Activities
  304. Expand Your Skills
  305. Critique the Professionals
  306. Sharpen Your Career Skills Online
  307. Improve Your Grammar, Mechanics, and Usage
  308. Level 1: Self-Assessment—Adverbs
  309. Level 2: Workplace Applications
  310. Level 3: Document Critique
  311. Endnotes
  312. PART 3Brief Business Messages
  313. 6 Crafting Messages for Digital Channels
  314. Learning Objectives
  315. Communication Matters . . .
  316. Digital Channels for Business Communication
  317. Learning Objective
  318. Media Choices for Brief Messages
  319. Compositional Modes for Digital and Social Media
  320. Creating Content for Social Media
  321. Optimizing Content for Mobile Devices
  322. Social Networks
  323. Learning Objective
  324. Business Communication Uses of Social Networks
  325. Strategies for Business Communication on Social Networks
  326. Content-Sharing Sites
  327. Learning Objective
  328. User-Generated Content Sites
  329. Content Curation Sites
  330. Community Q&A Sites
  331. Email
  332. Learning Objective
  333. Enterprise Social Networking
  334. Tweetups
  335. Value-Added Content via Social Networks
  336. Community Building via Social Media
  337. Social Video
  338. Employee Recruiting
  339. Planning Email Messages
  340. Writing Email Messages
  341. Completing Email Messages
  342. Messaging
  343. Learning Objective
  344. The Advantages and Disadvantages of Messaging
  345. Guidelines for Successful Messaging
  346. Blogging and Microblogging
  347. Learning Objective
  348. Understanding the Business Applications of Blogging
  349. Adapting the Three-Step Process for Successful Blogging
  350. Microblogging
  351. Podcasting
  352. Learning Objective
  353. The Future of Communication: Emoticons and Emoji
  354. What’s Your Prediction?
  355. Chapter Review and Activities
  356. Learning Objectives: Check Your Progress
  357. Test Your Knowledge
  358. Apply Your Knowledge
  359. Practice Your Skills
  360. Exercises for Perfecting Your Writing
  361. Activities
  362. Expand Your Skills
  363. Critique the Professionals
  364. Sharpen Your Career Skills Online
  365. Improve Your Grammar, Mechanics, and Usage
  366. Level 1: Self-Assessment—Prepositions and Conjunctions
  367. Level 2: Workplace Applications
  368. Level 3: Document Critique
  369. Endnotes
  370. 7 Writing Routine and Positive Messages
  371. Learning Objectives
  372. Communication Matters . . .
  373. Strategy for Routine Requests
  374. Learning Objective
  375. Open with Your Request
  376. Explain and Justify Your Request
  377. Request Specific Action in a Courteous Close
  378. Common Examples of Routine Requests
  379. Learning Objective
  380. Asking for Information or Action
  381. Asking for Recommendations
  382. Making Claims and Requesting Adjustments
  383. Strategy for Routine Replies, Routine Messages, and Positive Messages
  384. Learning Objective
  385. Open with the Main Idea
  386. Provide Necessary Details and Explanation
  387. End with a Courteous Close
  388. Common Examples of Routine Replies, Routine Messages, and Positive Messages
  389. Learning Objective
  390. Answering Requests for Information or Action
  391. Granting Claims and Requests for Adjustment
  392. Providing Recommendations and References
  393. Sharing Routine Information
  394. Writing Instructions
  395. Announcing Good News
  396. Fostering Goodwill
  397. Sending Congratulations
  398. Sending Messages of Appreciation
  399. Offering Condolences
  400. The Future of Communication: ­Communication Bots
  401. What’s Your Prediction?
  402. Chapter Review and Activities
  403. Learning Objectives: Check Your Progress
  404. Test Your Knowledge
  405. Apply Your Knowledge
  406. Practice Your Skills
  407. Exercises for Perfecting Your Writing
  408. Activities
  409. Expand Your Skills
  410. Critique the Professionals
  411. Sharpen Your Career Skills Online
  412. Improve Your Grammar, Mechanics, and Usage
  413. Level 1: Self-Assessment—Periods, Question Marks, and Exclamation Points
  414. Level 2: Workplace Applications
  415. Level 3: Document Critique
  416. Endnotes
  417. 8 Writing Negative Messages
  418. Learning Objectives
  419. Communication Matters . . .
  420. Using the Three-Step Writing Process for Negative Messages
  421. Learning Objective
  422. Step 1: Planning Negative Messages
  423. Step 2: Writing Negative Messages
  424. Step 3: Completing Negative Messages
  425. Using the Direct Approach for Negative Messages
  426. Learning Objective
  427. Open with a Clear Statement of the Bad News
  428. Provide Reasons and Additional Information
  429. Close on a Respectful Note
  430. Using the Indirect Approach for Negative Messages
  431. Learning Objective
  432. Open with a Buffer
  433. Provide Reasons and Additional Information
  434. Continue with a Clear Statement of the Bad News
  435. Close on a Respectful Note
  436. Sending Negative Messages on Routine Business Matters
  437. Learning Objective
  438. Making Negative Announcements on Routine Business Matters
  439. Rejecting Suggestions and Proposals
  440. Refusing Routine Requests
  441. Handling Bad News About Transactions
  442. Refusing Claims and Requests for Adjustment
  443. Sending Negative Employment Messages
  444. Learning Objective
  445. Refusing Requests for Recommendations
  446. Refusing Social Networking Recommendation Requests
  447. Rejecting Job Applications
  448. Giving Negative Performance Reviews
  449. Terminating Employment
  450. Sending Negative Organizational News
  451. Learning Objective
  452. Responding to Negative Information in a Social Media Environment
  453. Learning Objective
  454. The Future of Communication: Augmented Reality and Virtual Reality
  455. What’s Your Prediction?
  456. Chapter Review and Activities
  457. Learning Objectives: Check Your Progress
  458. Test Your Knowledge
  459. Apply Your Knowledge
  460. Practice Your Skills
  461. Exercises for Perfecting Your Writing
  462. Activities
  463. Expand Your Skills
  464. Critique the Professionals
  465. Sharpen Your Career Skills Online
  466. Improve Your Grammar, Mechanics, and Usage
  467. Level 1: Self-Assessment—Semicolons, Colons, and Commas
  468. Level 2: Workplace Applications
  469. Level 3: Document Critique
  470. Endnotes
  471. 9 Writing Persuasive Messages
  472. Learning Objectives
  473. Communication Matters . . .
  474. Using the Three-Step Writing Process for Persuasive Messages
  475. Learning Objective
  476. Step 1: Planning Persuasive Messages
  477. Analyzing the Situation
  478. Gathering Information
  479. Selecting the Right Combination of Medium and Channel
  480. Organizing Your Information
  481. Step 2: Writing Persuasive Messages
  482. Step 3: Completing Persuasive Messages
  483. Developing Persuasive Business Messages
  484. Learning Objective
  485. Framing Your Arguments
  486. Balancing the Three Types of Persuasive Appeals
  487. Reinforcing Your Position
  488. Anticipating Objections
  489. Avoiding Common Mistakes in Persuasive Communication
  490. Common Examples of Persuasive Business Messages
  491. Learning Objective
  492. Persuasive Requests for Action
  493. Persuasive Presentation of Ideas
  494. Persuasive Claims and Requests for Adjustments
  495. Developing Marketing and Sales Messages
  496. Learning Objective
  497. Planning Marketing and Sales Messages
  498. Writing Conventional Marketing and Sales Messages
  499. Writing Promotional Messages for Social Media
  500. Creating Promotional Messages for Mobile Devices
  501. Maintaining High Ethical and Legal Standards
  502. The Future of Communication: Gestural Computing
  503. What’s Your Prediction?
  504. Chapter Review and Activities
  505. Learning Objectives: Check Your Progress
  506. Test Your Knowledge
  507. Apply Your Knowledge
  508. Practice Your Skills
  509. Exercises for Perfecting Your Writing
  510. Message Strategies: Persuasive Business Messages; Collaboration: Team Projects [LO-2]
  511. Message Strategies: Persuasive Business Messages; Mobile Skills [LO-2]
  512. Message Strategies: Marketing and Sales Messages [LO-4]
  513. Activities
  514. Expand Your Skills
  515. Critique the Professionals
  516. Sharpen Your Career Skills Online
  517. Improve Your Grammar, Mechanics, and Usage
  518. Level 1: Self-Assessment—Commas
  519. Level 2: Workplace Applications
  520. Level 3: Document Critique
  521. Endnotes
  522. PART 4 Longer Business Messages
  523. 10 Understanding and Planning Reports and Proposals
  524. Learning Objectives
  525. Communication Matters . . .
  526. Applying the Three-Step Writing Process to Reports and Proposals
  527. Learning Objective
  528. Analyzing the Situation
  529. Gathering Information
  530. Selecting the Right Combination of Media and Channels
  531. Organizing Your Information
  532. Supporting Your Messages with Reliable Information
  533. Learning Objective
  534. Planning Your Research
  535. Locating Data and Information
  536. Evaluating Information Sources
  537. Using Your Research Results
  538. Quoting, Paraphrasing, and Summarizing Information
  539. Drawing Conclusions
  540. Making Recommendations
  541. Conducting Secondary Research
  542. Learning Objective
  543. Finding Information at a Library
  544. Finding Information Online
  545. Online Search Tools
  546. Online Monitoring Tools
  547. Search Tips
  548. Documenting Your Sources
  549. Conducting Primary Research
  550. Learning Objective
  551. Conducting Surveys
  552. Conducting Interviews
  553. Planning Informational Reports
  554. Learning Objective
  555. Organizing Informational Reports
  556. Organizing Website Content
  557. Planning Analytical Reports
  558. Learning Objective
  559. Focusing on Conclusions
  560. Focusing on Recommendations
  561. Focusing on Logical Arguments
  562. Planning Proposals
  563. Learning Objective
  564. The Future of Communication: Emotion Recognition Software
  565. What’s Your Prediction?
  566. Chapter Review and Activities
  567. Learning Objectives: Check Your Progress
  568. Test Your Knowledge
  569. Apply Your Knowledge
  570. Practice Your Skills
  571. Activities
  572. Expand Your Skills
  573. Critique the Professionals
  574. Sharpen Your Career Skills Online
  575. Improve Your Grammar, Mechanics, and Usage
  576. Level 1: Self-Assessment—Dashes and Hyphens
  577. Level 2: Workplace Applications
  578. Level 3: Document Critique
  579. Endnotes
  580. 11 Writing and Completing Reports and Proposals
  581. Learning Objectives
  582. Communication Matters . . .
  583. Writing Reports and Proposals
  584. Learning Objective
  585. Adapting to Your Audience
  586. Drafting Report Content
  587. Make Your Reports Easier to Read
  588. Make Your Reports Easier to Write
  589. Drafting Proposal Content
  590. Writing for Websites and Wikis
  591. Learning Objective
  592. Drafting Website Content
  593. Collaborating on Wikis
  594. Illustrating Your Reports with Effective Visuals
  595. Learning Objective
  596. Choosing the Right Visual for the Job
  597. Tables
  598. Line Charts and Surface Charts
  599. Bar Charts and Pie Charts
  600. Data Visualization
  601. Flowcharts and Organization Charts
  602. Maps, Illustrations, Diagrams, Infographics, and Photographs
  603. Video
  604. Designing Effective Visuals
  605. Completing Reports and Proposals
  606. Learning Objective
  607. Producing Formal Reports and Proposals
  608. Distributing Reports and Proposals
  609. The Future of Communication: Three-Dimensional Communication
  610. What’s Your Prediction?
  611. Chapter Review and Activities
  612. Learning Objectives: Check Your Progress
  613. Test Your Knowledge
  614. Apply Your Knowledge
  615. Practice Your Skills
  616. Activities
  617. Expand Your Skills
  618. Critique the Professionals
  619. Sharpen Your Career Skills Online
  620. Improve Your Grammar, Mechanics, and Usage
  621. Level 1: Self-Assessment—Quotation Marks, Parentheses, Ellipses, Underscores, and Italics
  622. Level 2: Workplace Applications
  623. Level 3: Document Critique
  624. Endnotes
  625. 12 Developing and Delivering Business Presentations
  626. Learning Objectives
  627. Communication Matters . . .
  628. Planning a Presentation
  629. Learning Objective
  630. Analyzing the Situation
  631. Selecting the Best Media and Channels
  632. Organizing a Presentation
  633. Defining Your Main Idea
  634. Limiting Your Scope
  635. Choosing Your Approach
  636. Preparing Your Outline
  637. Developing a Presentation
  638. Learning Objective
  639. Adapting to Your Audience
  640. Crafting Presentation Content
  641. Presentation Introduction
  642. Getting Your Audience’s Attention
  643. Building Your Credibility
  644. Previewing Your Message
  645. Presentation Body
  646. Connecting Your Ideas
  647. Holding Your Audience’s Attention
  648. Presentation Close
  649. Restating Your Main Points
  650. Ending with Clarity and Confidence
  651. Enhancing Your Presentation with ­Effective Visuals
  652. Learning Objective
  653. Choosing Structured or Free-Form Slides
  654. Advantages and Disadvantages of Structured Slides
  655. Advantages and Disadvantages of Free-Form Slides
  656. Designing Effective Slides
  657. Designing Slides Around a Key Visual
  658. Writing Readable Content
  659. Creating Charts and Tables for Slides
  660. Selecting Design Elements
  661. Adding Animation and Multimedia
  662. Using Presentation Software to Create Visual Reports
  663. Integrating Mobile Devices in Presentations
  664. Completing a Presentation
  665. Learning Objective
  666. Finalizing Your Slides
  667. Creating Effective Handouts
  668. Choosing Your Presentation Method
  669. Practicing Your Delivery
  670. Delivering a Presentation
  671. Learning Objective
  672. Overcoming Presentation Anxiety
  673. Handling Questions Responsively
  674. Embracing the Backchannel
  675. Giving Presentations Online
  676. The Future of Communication: Holograms
  677. What’s Your Prediction?
  678. Chapter Review and Activities
  679. Learning Objectives: Check Your Progress
  680. Test Your Knowledge
  681. Apply Your Knowledge
  682. Practice Your Skills
  683. Activities
  684. Expand Your Skills
  685. Critique the Professionals
  686. Sharpen Your Career Skills Online
  687. Improve Your Grammar, Mechanics, and Usage
  688. Level 1: Self-Assessment—Capitals and Abbreviations
  689. Level 2: Workplace Applications
  690. Level 3: Document Critique
  691. Endnotes
  692. PART 5 Employment Messages and Job Interviews
  693. 13 Building Careers and Writing Résumés
  694. Learning Objectives
  695. Communication Matters . . .
  696. Finding the Ideal Opportunity in Today’s Job Market
  697. Learning Objective
  698. Writing the Story of You
  699. Learning to Think Like an Employer
  700. Researching Industries and Companies of Interest
  701. Translating Your General Potential into a Specific Solution for Each Employer
  702. Taking the Initiative to Find Opportunities
  703. Building Your Network
  704. Creative Ways to Build Your Network
  705. Keys to Being a Valued Networker
  706. Seeking Career Counseling
  707. Avoiding Career-Search Mistakes
  708. Planning Your Résumé
  709. Learning Objective
  710. Analyzing Your Purpose and Audience
  711. Gathering Pertinent Information
  712. Selecting the Best Media and Channels
  713. Organizing Your Résumé Around Your Strengths
  714. The Chronological Résumé
  715. The Functional Résumé
  716. The Combination Résumé
  717. Addressing Areas of Concern
  718. Writing Your Résumé
  719. Learning Objective
  720. Keeping Your Résumé Honest
  721. Adapting Your Résumé to Your Audience
  722. Composing Your Résumé
  723. Job-Specific Keywords
  724. Name and Contact Information
  725. Introductory Statement
  726. Education
  727. Work Experience, Skills, and Accomplishments
  728. Activities and Achievements
  729. Personal Data and References
  730. Completing Your Résumé
  731. Learning Objective
  732. Revising Your Résumé
  733. Producing Your Résumé
  734. Choosing a Design Strategy for Your Résumé
  735. Considering Photos, Videos, Presentations, and Infographics
  736. Producing a Conventional Printed Résumé
  737. Printing a Scannable Résumé
  738. Creating a Plain-Text File of Your Résumé
  739. Creating a Word File of Your Résumé
  740. Creating a PDF Version of Your Résumé
  741. Creating an Online Résumé
  742. Proofreading Your Résumé
  743. Distributing Your Résumé
  744. Building an Effective LinkedIn Profile
  745. Learning Objective
  746. The Future of Communication: Gamification
  747. What’s Your Prediction?
  748. Chapter Review and Activities
  749. Learning Objectives: Check Your Progress
  750. Test Your Knowledge
  751. Apply Your Knowledge
  752. Practice Your Skills
  753. Activities
  754. Expand Your Skills
  755. Critique the Professionals
  756. Sharpen Your Career Skills Online
  757. Improve Your Grammar, Mechanics, and Usage
  758. Level 1: Self-Assessment—Numbers
  759. Level 2: Workplace Applications
  760. Level 3: Document Critique
  761. Purpose of the Proposal
  762. Project Profile
  763. Endnotes
  764. 14 Applying and Interviewing for Employment
  765. Learning Objectives
  766. Communication Matters . . .
  767. Submitting Your Résumé
  768. Learning Objective
  769. Writing Application Letters
  770. Getting Attention
  771. Building Interest and Increasing Desire
  772. Motivating Action
  773. Following Up After Submitting a Résumé
  774. Understanding the Interviewing Process
  775. Learning Objective
  776. The Typical Sequence of Interviews
  777. The Screening Stage
  778. The Selection Stage
  779. Common Types of Interviews and Interview Questions
  780. Structured Versus Unstructured Interviews
  781. Panel and Group Interviews
  782. Interview Questions
  783. Behavioral Interview Questions
  784. Situational Interview Questions
  785. Case Interviews
  786. Stress Interviews
  787. Interview Media
  788. Interviewing by Phone
  789. Interviewing by Video
  790. What Employers Look for in an Interview
  791. Preemployment Testing and Background Checks
  792. Preparing for a Job Interview
  793. Learning Objective
  794. Learning About the Organization
  795. Thinking Ahead About Questions
  796. Planning for the Employer’s Questions
  797. Planning Questions of Your Own
  798. Boosting Your Confidence
  799. Polishing Your Interview Style
  800. Presenting a Professional Image
  801. Being Ready When You Arrive
  802. Interviewing for Success
  803. Learning Objective
  804. The Warm-Up
  805. The Question-and-Answer Stage
  806. Answering and Asking Questions
  807. Listening to the Interviewer
  808. Handling Potentially Discriminatory Questions
  809. The Close
  810. Concluding Gracefully
  811. Discussing Salary
  812. Interview Notes
  813. Following Up After an Interview
  814. Learning Objective
  815. Follow-Up Message
  816. Message of Inquiry
  817. Request for a Time Extension
  818. Letter of Acceptance
  819. Letter Declining a Job Offer
  820. Letter of Resignation
  821. The Future of Communication: Blind Auditions
  822. What’s Your Prediction?
  823. Chapter Review and Activities
  824. Learning Objectives: Check Your Progress
  825. Test Your Knowledge
  826. Apply Your Knowledge
  827. Practice Your Skills
  828. Activities
  829. Expand Your Skills
  830. Critique the Professionals
  831. Sharpen Your Career Skills Online
  832. Improve Your Grammar, Mechanics, and Usage
  833. Level 1: Self-Assessment—Vocabulary
  834. Level 2: Workplace Applications
  835. Level 3: Document Critique
  836. Endnotes
  837. A Format and Layout of Business Documents
  838. First Impressions
  839. PAPER
  840. CUSTOMIZATION
  841. APPEARANCE
  842. Letters
  843. STANDARD LETTER PARTS
  844. Heading
  845. Date
  846. Inside Address
  847. Salutation
  848. Body
  849. Complimentary Close
  850. Signature Block
  851. ADDITIONAL LETTER PARTS
  852. LETTER FORMATS
  853. Envelopes
  854. ADDRESSING THE ENVELOPE
  855. FOLDING TO FIT
  856. INTERNATIONAL MAIL
  857. Memos
  858. Reports
  859. MARGINS
  860. HEADINGS
  861. PAGE NUMBERS
  862. Endnotes
  863. B Documentation of Report Sources
  864. Chicago Humanities Style
  865. IN-TEXT CITATION—CHICAGO HUMANITIES STYLE
  866. BIBLIOGRAPHY—CHICAGO HUMANITIES STYLE
  867. APA Style
  868. IN-TEXT CITATION—APA STYLE
  869. LIST OF REFERENCES—APA STYLE
  870. MLA Style
  871. IN-TEXT CITATION—MLA STYLE
  872. LIST OF WORKS CITED—MLA STYLE
  873. C Correction Symbols
  874. Content and Style
  875. Grammar, Mechanics, and Usage
  876. Proofreading Marks
  877. Handbook of Grammar, Mechanics, and Usage
  878. Diagnostic Test of English Skills
  879. Assessment of English Skills
  880. Essentials of Grammar, Mechanics, and Usage
  881. 1.0 Grammar
  882. 1.1 NOUNS
  883. 1.1.1 Proper Nouns and Common Nouns
  884. 1.1.2 Nouns as Subject and Object
  885. 1.1.3 Plural Nouns
  886. 1.1.4 Possessive Nouns
  887. 1.1.5 Collective Nouns
  888. Practice Session: Nouns
  889. 1.2 PRONOUNS
  890. 1.2.1 Multiple Antecedents
  891. 1.2.2 Unclear Antecedents
  892. 1.2.3 Pronoun Classes
  893. 1.2.4 Case of Pronouns
  894. 1.2.5 Possessive Pronouns
  895. 1.2.6 Pronoun-Antecedent Agreement
  896. Practice Session: Pronouns
  897. 1.3 VERBS
  898. 1.3.1 Verb Tenses
  899. 1.3.2 Irregular Verbs
  900. 1.3.3 Transitive and Intransitive Verbs
  901. 1.3.4 Subject-Verb Agreement
  902. 1.3.5 Voice of Verbs
  903. 1.3.6 Mood of Verbs
  904. 1.3.7 Verbals
  905. Practice Session: Verbs
  906. 1.4 ADJECTIVES
  907. 1.4.1 Types of Adjectives
  908. 1.4.2 Comparative Degree
  909. 1.4.3 Hyphenated Adjectives
  910. 1.5 ADVERBS
  911. 1.5.1 Types of Adverbs
  912. 1.5.2 Adverb-Adjective Confusion
  913. 1.5.3 Comparative Degree
  914. Practice Session: Adjectives and Adverbs
  915. 1.6 OTHER PARTS OF SPEECH
  916. 1.6.1 Prepositions
  917. 1.6.2 Conjunctions
  918. 1.6.3 Articles and Interjections
  919. Practice Session: Prepositions, Conjunctions, Articles, and Interjections
  920. 1.7 SENTENCES
  921. 1.7.1 Longer Sentences
  922. 1.7.2 Types of Sentences
  923. 1.7.3 Sentence Fragments
  924. 1.7.4 Fused Sentences and Comma Splices
  925. 1.7.5 Sentences with Linking Verbs
  926. 1.7.6 Misplaced Modifiers
  927. 1.7.7 Parallelism
  928. Practice Session: Sentences
  929. 2.0 Punctuation
  930. 2.1 PERIODS
  931. 2.2 QUESTION MARKS
  932. 2.3 EXCLAMATION POINTS
  933. 2.4 SEMICOLONS
  934. 2.5 COLONS
  935. Practice Session: Punctuation 1
  936. 2.6 COMMAS
  937. 2.7 DASHES
  938. 2.8 HYPHENS
  939. 2.9 APOSTROPHES
  940. 2.10 QUOTATION MARKS
  941. 2.11 PARENTHESES AND BRACKETS
  942. 2.12 ELLIPSES
  943. 2.12.1 Practice Session: Punctuation 2
  944. 3.0 Mechanics
  945. 3.1 CAPITALIZATION
  946. 3.2 UNDERSCORES AND ITALICS
  947. 3.3 ABBREVIATIONS
  948. 3.4 NUMBERS
  949. 3.5 WORD DIVISION
  950. Practice Session: Mechanics
  951. 4.0 Vocabulary
  952. 4.1 FREQUENTLY CONFUSED WORDS
  953. Practice Session: Confused Words
  954. 4.2 FREQUENTLY MISUSED WORDS
  955. Practice Session: Misused Words
  956. 4.3 FREQUENTLY MISSPELLED WORDS
  957. Practice Session: Misspelled Words
  958. 4.4 TRANSITIONAL WORDS AND PHRASES
  959. Practice Session Answers
  960. Answers for Nouns:
  961. Answers for Pronouns:
  962. Answers for Verbs:
  963. Answers for Adjectives and Adverbs:
  964. Answers for Prepositions, Conjunctions, ­Articles, and Interjections:
  965. Answers for Sentences:
  966. Answers for Punctuation 1:
  967. Answers for Punctuation 2:
  968. Answers for Mechanics:
  969. Answers for Confused Words:
  970. Answers for Misused Words:
  971. Answers for Misspelled Words:
  972. Answer KeyANSWER KEY TO THE LEVEL 1 SELF-ASSESSMENT EXERCISES
  973. Chapter 1: Self-­Assessment—Nouns
  974. Chapter 2: Self-­Assessment—Pronouns
  975. Chapter 3: Self-­Assessment—Verbs
  976. Chapter 4: Self-­Assessment— Adjectives
  977. Chapter 5: Self-­Assessment—Adverbs
  978. Chapter 6: Self-­Assessment— Prepositions and Conjunctions
  979. Chapter 7: Self-­Assessment— Periods, Question Marks, and Exclamation Points
  980. Chapter 8: Self-­Assessment—­Semicolons, Colons, and Commas
  981. Chapter 9: Self-­Assessment— Commas
  982. Chapter 10: Self-Assessment—Dashes and Hyphens
  983. Chapter 11: Self-Assessment—Quotation Marks, Parentheses, Ellipses, Underscores, and Italics
  984. Chapter 12: Self-Assessment—Capitals and Abbreviations
  985. Chapter 13: Self-­Assessment—Numbers
  986. Chapter 14: Self-­Assessment—­Vocabulary
  987. Index
  988. A
  989. B
  990. C
  991. D
  992. E
  993. F
  994. G
  995. H
  996. I
  997. J
  998. K
  999. L
  1000. M
  1001. N
  1002. O
  1003. P
  1004. Q
  1005. R
  1006. S
  1007. T
  1008. U
  1009. V
  1010. W
  1011. X
  1012. Y
  1013. Z

 

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