Test Bank for Business Communication Process & Product 3rd Edition Guffey Download
Product details:
- ISBN-10 : 0324013752
- ISBN-13 : 978-0324013757
- Author:
Business Process and Product provides a practical, applied process approach to developing effective business documents and communications as well as numerous examples of business documents and instruction on using today’s business technologies and to enhance communication and presentations.
Table contents:
Unit 1. Communication foundations. Business communication in the digital age
Professionalism: team, meeting, listening, nonverbal, and etiquette skills
Intercultural communication
Unit 2. The writing process in the digital age. Planning business messages
Organizing and drafting business messages
Revising business messages
Unit 3. Workplace communication. Short workplace messages and digital media
Positive messages
Negative messages
Persuasive and sales messages
Unit 4. Reports, proposals, and presentations. Reporting in the digital-age workplace
Informal business reports
Proposals, business plans, and formal business reports
Business presentations
Unit 5. Employment communication. The job search and résumés in the digital age
Interviewing and following up
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