Test Bank for Business Driven Technology 4th Edition by Baltzan

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Product Details:

• ISBN-10 ‏ : ‎ 0073376795
• ISBN-13 ‏ : ‎ 978-0073376790
• Author:  Baltzan

BDT takes a business-first approach, helping instructors improve their students’ perception of the value of IS within the business discipline. This perspective allows instructors to more easily demonstrate how technology and systems support business performance and growth. The adaptive chapter/plug-in organization allows the instructor to adjust content according to their business or technical preferences.

Table of Content:

Unit 1 Achieving Business Success Through Information Technology
Apple?Merging Technology, Business, and Entertainment
Introduction
Chapter 1: Business Driven Technology
Information Technology?s Role in Business
	Information Technology?s Impact on Business Operations
Information Technology Basics
	Information versus Data
	IT Resources
	Putting IT all Together
	IT Cultures
Case: Thomas Friedman?s The World Is Flat
Plug-In Pointers: B1, B3, B4, B5, T1
Chapter 2: Identifying Competitive Advantages
Identifying Competitive Advantages
The Five Forces Model?Evaluating Business Segments
	Buyer Power
	Supplier Power
	Threat of Substitute Products or Services
	Threat of New Entrants
	Rivalry among Existing Competitors
The Three Generic Strategies?Creating a Business Focus
Value Chain Analysis?Targeting Business Processes
	Value Creation
Case: Say ?Charge It? with Your Cell Phone
Chapter 3: Strategic Initiatives for Implementing Competitive Advantage
Strategic Initiatives
Supply Chain Management
Customer Relationship Management
	CRM Strategy
Business Process Reengineering
	Finding Opportunity Using BPR
	Pitfalls of BPR
Enterprise Resource Planning
	ERP Software
	Finding the Right ERP Solution
Case: Consolidating Touchpoints for Saab
Plug-In Pointer: T2
Chapter 4: Measuring Success of Strategic Initiatives
Measuring Information Technology?s Success
Efficiency and Effectiveness
Benchmarking?Baseline Metrics
The Interrelationships of Efficiency and Effectiveness IT Metrics
Determining IT Efficiency and Effectiveness
	Web Traffic Analysis
Case: How Do You Value Friendster?
Chapter 5: Organizational Structures That Support Strategic Initiatives
Organizational Structures
IT Roles and Responsibilities
The Gap Between Business Personnel and IT Personnel
	Improving Communications
Organizational Fundamentals?Ethics and Security
	Ethics
	Security
Case: Executive Dilemmas in the Information Age
Business Plug-In Pointers: B6, B7
Unit Summary
Key Terms
Unit Closing Case One: How Levi?s Jeans Got into Wal-Mart
Unit Closing Case Two: Delta Airlines Plays Catch-Up
Making Business Decisions
Unit 2 Managing Information for Business Initiatives
It Takes a Village to Write an Encyclopedia
Chapter 6: Valuing Organizational Information
Organizational Information
The Value of Transactional and Analytical Information
The Value of Timely Information
The Value of Quality Information
	Understanding the Costs of Poor Information
	Understanding the Benefits of Good Information
Case: Fishing for Quality
Chapter 7: Storing Organizational Information?Databases
Storing Organizational Information
Relational Database Fundamentals
	Entities, Entity Classes, and Attributes
	Keys and Relationships
Relational Database Advantages
	Increased Flexibility
	Increased Scalability and Performance
	Reduced Information Redundancy
	Increased Information Integrity (Quality)
	Increased Information Security
Database Management Systems
	Data Definition Component
	Data Manipulation Component
	Application Generation and Data Administration Components
Integrating Information Among Multiple Databases
Case: Hotcourses Increases Revenues by 60 Percent
Technology Plug-In Pointers: T5, T6
Chapter 8: Accessing Organizational Information?Data Warehouse
Accessing Organizational Information
History of Data Warehousing
Data Warehouse Fundamentals
	Multidimensional Analysis and Data Mining
	Information Cleansing or Scrubbing
Business Intelligence
	Enabling Business Intelligence
Case: Mining the Data Warehouse
Technology Plug-In Pointers: T3, T7
Unit Summary
Key Terms
Unit Closing Case One: Harrah?s?Gambling Big on Technology
Unit Closing Case Two: Searching for Revenue?Google
Making Business Decisions
Unit 3 Enhancing Business Decisions
Gearing Up at REI
Introduction
Chapter 9: Enabling the Organization?Decision Making
Decision Making
Transaction Processing Systems
Decision Support Systems
Executive Information Systems
	Digital Dashboards
Artificial Intelligence
	Expert Systems
	Neural Networks
	Genetic Algorithm
	Intelligent Agents
Data Mining
	Cluster Analysis
	Association Detection
	Statistical Analysis
Case: Defense Advanced Research Projects Agency (DARPA) Grand Challenge
Technology Plug-In Pointers: T4, T8
Chapter 10: Extending the Organization?Supply Chain Management
Supply Chain Management
Basics of Supply Chain
Information Technology?s Role in the Supply Chain
	Visibility
	Consumer Behavior
	Competition
	Speed
Supply Chain Management Success Factors
	Make the Sale to Suppliers
	Wean Employees off Traditional Business Practices
	Ensure the SCM Systems Support the Organizational Goals
	Deploy in Incremental Phases and Measure and Communicate Success
	Be Future Oriented
SCM Success Stories
Case: BudNet
Business Plug-In Pointer: B7 
Chapter 11: Building a Customer-centric Organization?Customer Relationship 
Management
Customer Relationship Management (CRM)
Customer Relationship Management?s Explosive Growth
Using Analytical CRM to Enhance Decisions
Customer Relationship Management Success Factors
Case: The Ritz-Carlton?Specializing in Customers
Plug-In Pointer: B8
Chapter 12: Integrating the Organization from End to End?Enterprise Resource 
Planning
Enterprise Resource Planning (ERP)
Enterprise Resource Planning?s Explosive Growth
The Connected Corporation
Integrating SCM, CRM, and ERP
Case: Hilton Purchases New Suite
Plug-In Pointer: B9
Unit Summary
Key Terms
Unit Closing Case One: Dell?s Famous Supply Chain
Unit Closing Case Two: Revving Up Sales at Harley-Davidson
Making Business Decisions
Unit 4 Creating Collaborative Partnerships in Business
EBay?The Ultimate Business
Introduction
Chapter 13: Creating Innovative Organizations
Disruptive Technology
	Disruptive versus Sustaining Technology
	The Internet?Business Disruption
Evolution of the Internet
	Evolution of the World Wide Web
Case: Direct Groceries
Plug-In Pointers: T9, T10
Chapter 14: E-Business
E-Business
E-Business Models
	Business-to-Business (B2B)
	Business-to-Consumer (B2C)
	Consumer-to-Business (C2B)
	Consumer-to-Consumer (C2C)
E-Business Benefits and Challenges
Case: 7-Eleven?s Dream Team
Plug-In Pointer: B11
Chapter 15: Creating Collaborative Partnerships
Teams, Partnerships, and Alliances
Collaboration Systems
Knowledge Management
	KM in Business
Knowledge Management Systems
	Explicit and Tacit Knowledge
	KM Technologies
	KM and Social Networking
Content Management Systems
Workflow Management Systems
Groupware Systems
Collaboration Trends
Case: Dreamworks Animation Collaboration
Chapter 16: Integrating Wireless Technology in Business
Wireless Fidelity (Wi-Fi)
Business Drivers for Wireless Technologies
Advantages of Enterprise Mobility
	Bluetooth
	Radio Frequency Identification (RFID)
	Satellite
	Global Positioning System (GPS)
The Future of Wireless
Case: UPS versus FedEx: Head-to-Head on Wireless
Plug-In Pointers: B12
Unit Summary
Key Terms
Unit Closing Case One: Improving Highway Safety Through Collaboration
Unit Closing Case Two: Amazon.com?Not Your Average Bookstore
Making Business Decisions
Unit 5 Transforming Organizations
The Digital Hospital
Introduction
Chapter 17: Building Software to Support an Agile Organization
Systems Development
Developing Software?The Systems Development Life Cycle (SDLC)
Software Development Methodologies
	Waterfall Methodology
	Rapid Application Development Methodology (RAD)
	Extreme Programming Methodology
	Agile Methodology
Developing Successful Software
	Slash the Budget
	If It Doesn?t Work, Kill It
	Keep Requirements to a Minimum
	Test and Deliver Frequently
	Assign Non-IT Executives to Software Projects
Project Managing the Systems Development Effort
Case: Transforming the Entertainment Industry?Netflix
Plug-In Pointers: B14, B15
Chapter 18: Outsourcing in the 21st Century
Outsourcing Development
Insourcing
Outsourcing
	Financial Savings
	Increased Technical Abilities
	Market Agility
Developing Strategic Outsourcing Partnerships
Sourcing?s New Surge?Offshoring
Case: UPS in the Computer Repair Business
Plug-In Pointer: B13
Chapter 19: Developing a 21st Century Organization
Developing Organizations
21st Century Organization Trends
	Increased Focus on IT Infrastructure
	Increased Focus on Security
	Increased Focus on E-Business
	Increased Focus on Integration
Case: Creating a Clearer Picture for Public Broadcasting Service (PBS)
Unit Summary
Key Terms
Unit Closing Case One: RFID?Future Tracking
Unit Closing Case Two: Masters of Innovation, Technology, and Strategic Vision
Making Business Decisions
 
Plug-In B1 Business Basics
Introduction
Types of Business
	Sole Proprietorship
	Partnership
	Corporation
Internal Operations of a Corporation
Accounting
	Financial Statements
Finance
	Financial Analysis
Human Resources
	Management Techniques
Sales
	The Sales Process
	Market Share
Marketing
	Marketing Mix
	Customer Segmentation
	The Product Life Cycle
Operations/Production
	Business Process Reengineering
	Transforming Corporations
Management Information Systems
Plug-In Summary
Key Terms
Closing Case One: Battle of the Toys?FAO Schwarz Is Back
Closing Case Two: Innovative Business Managers
Making Business Decisions
Plug-In B2 Business Process
Examining Business Processes
	Understanding the Importance of Business Processes
Business Process Improvement
	Business Process Reengineering
Business Process Design
	Selecting a Process to Reengineer
Business Process Management (BPM)
	Is BPM for Business or IT?
	BPM Tools
	BPM Risks and Rewards
	Critical Success Factors
Business Process Modeling Examples
Plug-In Summary
Key Terms
Closing Case One: Streamlining Processes at Adidas
Closing Case Two: 3Com Optimizes Product Promotion Processes
Making Business Decisions
Plug-In B3 Hardware and Software
Introduction
Hardware Basics
	Central Processing Unit
	Primary Storage
	Secondary Storage
	Input Devices
	Output Devices
	Communication Devices
Computer Categories
Software Basics
	System Software
	Application Software
Plug-In Summary
Key Terms
Closing Case One: Changing Circuits at Circuit City
Closing Case Two: Electronic Breaking Points
Making Business Decisions
	
Plug-In B4 Enterprise Architectures
Enterprise Architectures
Information Architecture
	Backup and Recover
	Disaster Recovery
	Information Security
Infrastructure Architecture
	Flexibility
	Scalability
	Reliability
	Availability
	Performance
Application Architecture
	Web Services
	Open Systems
Plug-In Summary
Key Terms
Closing Case One: Chicago Tribune?s Server Consolidation a Success
Closing Case Two: Fear the Penguin
Making Business Decisions
Plug-In B5 Networks and Telecommunications
Networks and Telecommunications
Network Basics
Closing Case One: Watching Where You Step?Prada
Plug-In B6 Information Security
Introduction
The First Line of Defense?People
The Second Line of Defense?Technology
	Authentication and Authorization
	Prevention and Resistance
	Detection and Response
Summary
Key Terms
Closing Case One: Thinking Like the Enemy
Closing Case Two: Hacker Hunters
Making Business Decisions
Plug-In B7 Ethics
Introduction
Ethics
	Information Has No Ethics
Developing Information Management Policies
	Ethical Computer Use Policy
	Information Privacy Policy
	Acceptable Use Policy
	E-mail Privacy Policy
	Internet Use Policy
	Anti-spam Policy
Ethics in the Workplace
	Monitoring Technologies
Summary
Key Terms
Closing Case One: Sarbanes-Oxley: Where Information Technology, Finance, and 
Ethics Meet
Closing Case Two: Spying on Employees
Making Business Decisions
Plug-In B8 Supply Chain Management
Introduction
Supply Chain Drivers
	Facilities Driver
	Inventory Driver
	Transportation Driver
	Information Driver
	Applying a Supply Chain Design
Future Trends
Summary
Key Terms
Closing Case One: Listerine?s Journey
Closing Case Two: Katrina Shakes Supply Chains
Making Business Decisions
Plug-In B9 Customer Relationship Management
Introduction
The Evolution of CRM
Operational CRM
	Marketing and Operational CRM
	Sales and Operational CRM
	Customer Service and Operational CRM
Analytical CRM
Current Trends: SRM, PRM, and ERM
	Supplier Relationship Management
	Partner Relationship Management
	Employee Relationship Management
Future Trends
Summary
Key Terms
Closing Case One: Fighting Cancer with Information
Closing Case Two: Calling All Canadians
Making Business Decisions
Plug-In B10 Enterprise Resource Planning
Introduction
Core and Extended ERP Components
	Core ERP Components
	Extended ERP Components
ERP Benefits and Risks (Costs)
The Future of ERP
	Internet
	Interface
	Wireless Technology
Plug-In Summary
Key Terms
Closing Case One: PepsiAmericas? Enterprises
Closing Case Two: Campus ERP
Making Business Decisions
Plug-In B11 E-Business
Introduction
Accessing Internet Information
	Intranet
	Extranet
	Portal
	Kiosk
Providing Internet Information
	Internet Service Provider
	Online Service Provider
	Application Service Provider
Organizational Strategies for E-Business
	Marketing/Sales
	Financial Services
	Purchasing
	Customer Service
	Intermediaries
Measuring E-Business Success
	Web Site Metrics
New Trends in E-Business: E-Government and M-Commerce
	M-Commerce
Plug-In Summary
Key Terms
Closing Case One: Mail with PostalOne
Closing Case Two: Made-to-Order Businesses
Making Business Decisions
Plug-In B12 Emerging Trends and Technologies
Introduction
Reasons to Watch Trends
Trends Shaping Our Future
	The World?s Population Will Double in the Next 40 Years
	People in Developed Countries Are Living Longer
The Growth in Information Industries Is Creating a Knowledge-Dependent Global 
Society
	The Global Economy Is Becoming More Integrated
	The Economy and Society Are Dominated by Technology
	Pace of Technological Innovation Is Increasing
	Time Is Becoming One of the World?s Most Precious Commodities
Technologies Shaping Our Future
	Digital Ink
	Digital Paper
	Teleliving
	Alternative Energy Sources
	Autonomic Computing
Plug-In Summary
Key Terms
Closing Case One: Autonomic Railways
Closing Case Two: Wireless Progression
Making Business Decisions
Plug-In B13 Strategic Outsourcing
Introduction
The Outsourcing Phenomenon
	Outsourcing Benefits
Outsourcing Options
	Offshore Outsourcing
	The Challenges of Outsourcing
Future Trends
	Multisourcing
Plug-In Summary
Key Terms
Closing Case One: Mobil Travel Guide
Closing Case Two: Outsourcing Brew
Making Business Decisions
Plug-In B14 Systems Development
Introduction
Systems Development Life Cycle
 Phase 1: Planning
 Phase 2: Analysis
 Phase 3: Design
 Phase 4: Development
 Phase 5: Testing
 Phase 6: Implementation
 Phase 7: Maintenance
Software Problems Are Business Problems
	Unclear or Missing Business Requirements
	Skipping SDLC Phases
	Failure to Manage Project Scope
	Failure to Manage Project Plan
	Changing Technology
Plug-In Summary
Key Terms
Closing Case One: Disaster at Denver International Airport
Closing Case Two: Reducing Ambiguity in Business Requirements
Making Business Decisions
Plug-In B15 Project Management
Introduction
Project Management Fundamentals
	Choosing Strategic Projects
	Setting the Project Scope
	Managing Resources and Maintaining the Project Plan
Change Management and Risk Management
	Change Management
	Risk Management
Successful Project Management Strategies
Plug-In Summary
Key Terms
Closing Case One: Staying on Track?Toronto Transit
Closing Case Two: Change at Toyota
Making Business Decisions
Plug-In T1 Personal Productivity Using IT
Introduction
Creating Strong Passwords
	Create Strong Passwords That You Can Remember
	Keep Your Passwords a Secret
	Manage Your Passwords
	Monitor Your Accounts
Performing Good File Management
Implementing Effective Backup and Recovery Strategies
	Determining What to Back Up
	How to Back Up Your Computer Files
	Microsoft?s Backup and Recover Utility
Using Zip Files
	To Create a Zipped Compressed Folder
	To Add Files to a Zipped Compressed Folder
	To Extract Files from a Zipped Compressed Folder
	To Open a Zipped Compressed Folder
Writing Professional E-Mails
	Netiquette 101
Stopping Spam
	How Do Spammers Get E-Mail Addresses?
	How to Handle Spam
Preventing Phishing
	What Is Phishing?
	How Does Phishing Work?
	What Does a Phishing Scam Look Like?
	Help Prevent Identity Theft from Phishing Scams
Detecting Spyware
	Preventing Spyware
	How to Get Rid of Spyware
Restricting Instant Messages
Increasing PC Performance
	Free Disk Space
	Speed Up Access to Data
	Detect and Repair Disk Errors
Using Anti-Virus Software
	Anti-Virus Software
	Cell Phone Viruses
Installing a Personal Firewall
	To Open Windows Firewall
Plug-In Summary
Making Business Decisions
Plug-In T2 Basic Skills Using Excel
Introduction
Workbooks and Worksheets
	Creating Workbooks Using Templates
	Saving a Workbook
	Inserting and Deleting Worksheets
Working with Cells and Cell Data
	Inserting and Deleting Cells
	Merging and Splitting Cells
	Cutting, Copying, and Pasting Cells
	Entering Text in Cells
	Applying Number Formats
	Applying Styles
Printing Worksheets
	Setting Up the Page for Printing
	Setting Margins for Printing
	Previewing a Print Area
	Printing Selections, Worksheets, and Workbooks
Formatting Worksheets
	Inserting Rows and Columns
	Deleting Rows and Columns
	Modifying Row Heights
	Modifying Column Widths
Formulas
	Entering Formulas
	Using the Formula Bar
	Using Absolute and Relative References
	Using the Sum Function
	Using the Min and Max Functions
	Using the Date or NOW Function
Working with Charts and Graphics
	Creating a Chart Using the Chart Wizard
	Modifying Charts
	Moving a Chart
	Adding Graphics
Plug-In Summary
Making Business Decisions
Plug-In T3 Problem Solving Using Excel
Introduction
Lists
	Sorting Rows and Columns
	Sorting on More Than One Column
	Creating Your Own Custom Sort Order
Creating Conditional Formatting
Using AutoFilter to Find Records
	Creating a Custom AutoFilter 
Analyzing a List with the Subtotals Command
PivotTables
	PivotTable Terminology
	Building a PivotTable
	Modifying a PivotTable View
	PivotTable Tools
	Building a PivotChart
Plug-In Summary
Making Business Decisions
Plug-In T4 Decision Making Using Excel
Introduction
Creating Formulas Using the IF Function
Goal Seek
	Using the Goal Seek Command
Solver
	Installing Solver
	Setting Up the Problem
	Editing a Solver Forecast
Scenario Manager
	Setting Up Scenarios
	Modifying a Scenario
	Creating a Scenario Summary Report
Plug-In Summary
Making Business Decisions
Plug-In T5 Designing Database Applications
Introduction
Entities and Data Relationships
	Entities and Their Attributes
	Attributes
Documenting Logical Data Relationships
	Basic Data Relationships
	Relationship Connectivity and Cardinality
	Dealing with Many-to-Many Relationships
	Schemas
The Relational Data Model
	Understanding Relations
	Representing Data Relationships
	Relationships and Business Rules
Normalization
	Normal Forms
	Normalized Relations and Database Performance
Plug-In Summary
Making Business Decisions
Plug-In T6 Basic Skills and Tools Using Access
Introduction to Access
	Creating a New Blank Database
	Opening an Existing Database
	Using the Database Wizard
	Using the Database Window and Object Views
	Using Table Views
Creating and Modifying Tables
	Creating a Table with the Table Design Wizard
	Creating a Table Using Data Entry
	Creating a Table in Design View
	Changing Data Types
	Using the Input Mask Wizard
	Using the Format Property
Defining Relationships
	Using the Relationships Window
Plug-In Summary
Making Business Decisions
Plug-In T7 Problem Solving Using Access
Introduction to Queries
Creating Simple Queries
	Reordering Columns in the Select Query Datasheet
	Creating a Select Query in Design View
	Adding Selection Criteria to a Select Query
	Sorting Data in a Select Query
Advanced Queries
	Using the Expression Builder
	Using Aggregate Functions to Calculate Totals in Queries
	Formatting Results Displayed in a Calculated Field
	Creating and Running Queries to Modify Data
Plug-In Summary
Making Business Decisions
Plug-In T8 Decision Making Using Access
Introduction
Forms
	Creating a Form Using the Form Wizard
	Creating and Saving AutoForms
	Modifying the Properties of a Form
	Modifying Specific Controls on a Form
	Aligning Controls in a Form
Reports
	Using the Report Wizard
	Modifying the Report Design
	Changing Margins and Page Orientation for Reports
Plug-In Summary
Making Business Decisions
Plug-In T9 Designing Web Pages
Introduction
The World Wide Web
	The Web Is Media Rich
	The Web Is Interactive
	Web Pages Can Be Designed
	The Web Is Nonlinear
	The Web Has No Control
	Designing for the Unknown
The Process of Web Design
	Analyze and Plan
	Create and Organize Content
	Develop the Look and Feel
	Produce Graphics and HTML Documents
	Creating a Working Prototype
	Test, Test, Test
	Upload to a Web Server and Test Again
	Maintain
HTML Basics
	Viewing the Source
	HTML 101
	Types of Tags
	The Anatomy of a Tag
Basic Fonts
Web Graphics
	Graphic Formats
	Limited Color Palettes
	Pixels, Not Inches
	Tools of the Trade
Making Business Decisions
Plug-In T10 Basic Skills Using FrontPage
Introduction
Web Sites, Web Pages, and HTML
	FrontPage Builds Web Sites Big and Small
Navigation in FrontPage
	Understanding the Interface
	FrontPage Views
Building a Web Site
	Starting FrontPage
	Creating a Web Site with Templates
	Creating a Web Site with a Wizard
	Creating an Empty Web Site
	Saving a Web Site
Building a Web Page
	Creating a Web Page from a Template
	Creating a Blank Web Page
	Entering Text on a Web Page
	Formatting Text
	Paragraphs
Working with Graphics
	Using Ruled Lines
	Putting Your Own Images on a Web Page
Including Hyperlinks
	Creating a Hyperlink
	Creating a Link to an E-Mail Address
Presenting Information in Lists and Tables
	Working with Lists
	Working with Tables
	Working with Rows and Columns
	Working with Cells
Formatting Pages
	Setting Page Properties
	Themes
Making Business Decisions 
Glossary
Notes
Index

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