Test bank for Canadian PR for the Real World Maryse Cardin, Kylie McMullan digital download immediately after payment is complete.

Product details:

• ISBN-10 ‏ : ‎ 0132154803
• ISBN-13 ‏ : ‎ 978-0132154802
• Author: Maryse Cardin

Never before has there been a textbook that completed an examination of the unique practice of public relations occurring within our borders, nor one that specifically recognizes Canadian public relations practitioners. This textbook celebrates public relations in Canada.

Canadian PR for the Real World introduces students to the challenging field of Public Relations, a key step in preparing students to hit the ground running after completion of their studies.

Table contents:

Chapter 1 Public Relations in Canada
Chapter 2 Infl uencing public opinion: the
foundation of PR then and now
Chapter 3 Corporate Social Responsibility, Cause PR,
and Environmental PR
Chapter 4 The Public Relations Plan
Chapter 5 Writing for PR
Chapter 6 Media Relations
Chapter 7 Social Media
Chapter 8 Media Training
Chapter 9 Internal Communications
Chapter 10 Special Events Management
Chapter 11 Issues Management and Crisis
Communications
Chapter 12 Other Areas of PR Specialization

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