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Test Bank for Entrepreneurship 4th Edition Zacharakis

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Test Bank for Entrepreneurship 4th Edition Zacharakis

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Product Details:

  • ISBN-10 ‏ : ‎ 1119298806
  • ISBN-13 ‏ : ‎ 978-1119298809
  • Author:   Andrew Zacharakis 

Entrepreneurship, 4th Edition delves into the trials and tribulations of entrepreneurship so students will have the necessary tools to start their own businesses. It provides coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. Up-to-date examples and references provide entrepreneurs with the most essential information.

 

Table of Content:

  1. Chapter 1: The Power of Entrepreneurship
  2. Entrepreneurship and Small Business in the United States
  3. Causes of the Entrepreneurial Revolution
  4. Global Entrepreneurship Monitor
  5. Principal Findings from GEM
  6. Entrepreneurship Ecosystems and the Importance of Support
  7. Conclusion
  8. Your Opportunity Journal
  9. Web Exercise
  10. Notes
  11. Case: Alison Barnard
  12. Chapter 2: The Entrepreneurial Process
  13. Critical Factors for Starting a New Enterprise
  14. Evaluating Opportunities for New Businesses
  15. Determining Resource Needs and Acquiring Resources
  16. Profit Potential
  17. Ingredients for a Successful New Business
  18. Conclusion
  19. Your Opportunity Journal
  20. Web Exercise
  21. Notes
  22. Case: Vera Bradley
  23. Chapter 3: Opportunity Recognition, Shaping, and Reshaping
  24. From Glimmer to Action: How Do I Come Up with a Good Idea?
  25. Is Your Idea an Opportunity?
  26. The Opportunity Checklist
  27. “I Don’t Have an Opportunity”
  28. Conclusion
  29. Your Opportunity Journal
  30. Web Exercise
  31. Notes
  32. Case: Jim Poss
  33. Chapter 4: Prototyping Your Ideas
  34. What Is Prototyping?
  35. Types of Prototyping
  36. Conclusion
  37. Your Opportunity Journal
  38. Web Exercise
  39. Notes
  40. Case: Balanced Snacking
  41. Chapter 5: Understanding Your Business Model and Developing Your Strategy
  42. The Business Model
  43. The First‐Mover Myth
  44. Formulating a Winning Strategy
  45. Conclusion
  46. Your Opportunity Journal
  47. Web Exercise
  48. Notes
  49. Case: Zumba Fitness
  50. Chapter 6: Entrepreneurial Marketing
  51. Why Marketing Is Critical for Entrepreneurs
  52. Entrepreneurs Face Unique Marketing Challenges
  53. Acquiring Market Information
  54. Marketing Strategy for Entrepreneurs
  55. Guerrilla Marketing
  56. Marketing Skills for Managing Growth
  57. Conclusion
  58. Your Opportunity Journal
  59. Web Exercise
  60. Appendix: Customer Interview
  61. Notes
  62. Case: Theo Chocolate
  63. Appendix: 1 Background and Explanations of Organic and Fair Trade in the Chocolate Industry
  64. Chapter 7: Building the Founding Team
  65. Power of the Team
  66. Where Do You Fit?
  67. How to Build a Powerful Team
  68. Bootstrapping: Building the Team Based on Stage‐of‐Venture Life
  69. Compensation
  70. External Team Members
  71. Keeping the Team Together
  72. Conclusion
  73. Your Opportunity Journal
  74. Web Exercise
  75. Notes
  76. Case: Box, Inc.: Preserving Startup Culture in a Rapidly Growing Company
  77. Chapter 8: The Business Planning Process
  78. The Planning Process
  79. The Story Model
  80. The Business Plan
  81. Types of Plans
  82. Style Pointers for the Written Plan and Oral Presentation
  83. Conclusion
  84. Your Opportunity Journal
  85. Web Exercise
  86. Notes
  87. Case: P’Kolino
  88. Chapter 9: Building Your Pro Forma Financial Statements
  89. Common Mistakes
  90. Financial Statement Overview
  91. Building Your Pro Forma Financial Statements
  92. Comparable Method
  93. Building Integrated Financial Statements
  94. Putting It All Together
  95. Conclusion
  96. Your Opportunity Journal
  97. Web Exercise
  98. Notes
  99. Case: P’Kolino Financials
  100. Chapter 10: Financing Entrepreneurial Ventures Worldwide
  101. Entrepreneurial Financing for the World’s Poorest
  102. Entrepreneurs and Informal Investors
  103. Crowdfunding
  104. Venture Capital
  105. Conclusion
  106. Your Opportunity Journal
  107. Web Exercise
  108. Notes
  109. Case: Crowdfunding: A Tale of two Campaigns
  110. Chapter 11: Raising Money for Starting and Growing Businesses
  111. Jim Poss, BigBelly Solar
  112. Bootstrapping New Ventures
  113. Valuation
  114. Financing a New Venture
  115. Harvesting Investments
  116. Conclusion
  117. Your Opportunity Journal
  118. Web Exercise
  119. Notes
  120. Case: Metacarta: Growing A Company, Do We Take The Vc Money?
  121. Chapter 12: Debt and Other Forms of Financing
  122. Getting Access to Funds—Start with Internal Sources
  123. Cash Conversion Cycle
  124. Working Capital: Getting Cash from Receivables and Inventories
  125. Using Accounts Receivable as Working Capital
  126. Sources of Short‐Term Cash: More Payables, Less Receivables
  127. Obtaining Bank Loans Through Accounts Receivable Financing
  128. Obtaining Loans against Inventory
  129. Obtaining “Financing” from Customer Prepayments
  130. Choosing the Right Mix of Short‐Term Financing
  131. Traditional Bank Lending: Short‐Term Bank Loans
  132. Equipment Financing
  133. Obtaining Early Financing from External Sources
  134. Conclusion
  135. Your Opportunity Journal
  136. Web Exercise
  137. Notes
  138. Case: Feed Resource Recovery
  139. Chapter 13: Legal and Tax Issues, Including Intellectual Property
  140. Why, When, and How to Choose an Attorney
  141. Leaving Your Present Position
  142. Intellectual Property
  143. Choice of Legal Form
  144. Choosing a Name
  145. Legal and Tax Issues in Hiring Employees
  146. Raising Money
  147. Conclusion
  148. Your Opportunity Journal
  149. Web Exercise
  150. Notes
  151. Case: Tessera
  152. Chapter 14: Entrepreneurial Growth
  153. Making the Transition from Startup to Growth
  154. A Model of Driving Forces of Growth
  155. The Growth Process
  156. Execution
  157. Opportunity Domain
  158. Organizational Resources and Capabilities
  159. Leadership
  160. Conclusion
  161. Your Opportunity Journal
  162. Web Exercise
  163. Notes
  164. Case: Lazybones
  165. Chapter 15: Social Entrepreneurship
  166. Introduction
  167. The Rise in Social Entrepreneurship
  168. Social Entrepreneurship Defined
  169. A Social Entrepreneurship Typology
  170. Measuring Impact
  171. Conclusion
  172. Your Opportunity Journal
  173. Web Exercise
  174. Notes
  175. Case: Year Up: Workforce Training for Urban Youth
  176. Glossary
  177. Index
  178. End User License Agreement

 

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