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Test Bank for Entrepreneurship: The Practice and Mindset 1st Edition

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Test Bank for Entrepreneurship: The Practice and Mindset 1st Edition

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Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward.  Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.

 

Table of Content:

  1. PART I. Introducing the Entrepreneurial Lifestyle
  2. 1 Entrepreneurship: A Global Social Movement
  3. Media Library
  4. Entrepreneurship Requires Action and Practice
  5. Entrepreneurship May Be Different From What You Think
  6. A Brief History of the Evolution of Entrepreneurship in the United States
  7. Types Of Entrepreneurship
  8. The World Is Participating in Entrepreneurship
  9. How This Book Will Help You Practice Entrepreneurship
  10. 2 Practicing Entrepreneurship
  11. Media Library
  12. Two Main Perspectives on Entrepreneurship
  13. The Five Skills Most Important to The Practice of Entrepreneurship
  14. Entrepreneurship Is More a Method than a Process
  15. The Practice of Entrepreneurship: An Introduction
  16. The Concept of Deliberate Practice
  17. 3 Developing an Entrepreneurial Mindset
  18. Media Library
  19. The Power of Mindset
  20. What Is Mindset?
  21. The Self-Leadership Habit
  22. The Creativity Habit
  23. The Improvisation Habit
  24. The Mindset as the Pathway to Action
  25. 4 Supporting Social Entrepreneurship
  26. Media Library
  27. The Role of Social Entrepreneurship
  28. Social Entrepreneurship and Wicked Problems
  29. Types of Social Entrepreneurship
  30. Capital Markets for Social Entrepreneurs
  31. Social Entrepreneurs and Their Stakeholders
  32. Differences Between Social Entrepreneurship And Corporate Social Responsibility
  33. Social Entrepreneurship and Global Inclusion
  34. PART II Creating and Finding Opportunities
  35. 5 Generating New Ideas
  36. Media Library
  37. The Entrepreneurial Mindset and Opportunity Recognition
  38. Opportunities Start with Thousands of Ideas
  39. Two Pathways to Opportunity Identification
  40. Opportunities Through Active Search and Alertness
  41. From Idea Generation to Opportunity Recognition
  42. 6 Using Design Thinking
  43. Media Library
  44. What Is Design Thinking?
  45. Design Thinking as a Human-Centered Process
  46. Design Thinking Requires Empathy
  47. The Design-Thinking Process: Inspiration, Ideation, Implementation
  48. Pathways Toward Observation and Insights
  49. Interviewing as a Useful Technique for Identify Needs
  50. Variations of the Design-Thinking Process
  51. 7 Testing and Experimenting in Markets
  52. Media Library
  53. What Are Experiments?
  54. The Six Steps of Scientific Experimentation
  55. Hypotheses and Customer Identification
  56. Generating Data and the Rules of Experimentation
  57. Types of Experiments
  58. The Power of Storyboarding
  59. PART III Evaluating and Acting on Opportunities
  60. 8 Building Business Models
  61. Media Library
  62. What Is a Business Model?
  63. The Four Parts of a Business Model
  64. The Customer Value Proposition (CVP)
  65. Different Types of CVPs and Customer Segments
  66. The Business Model Canvas (BMC)
  67. 9 Planning for Entrepreneurs
  68. Media Library
  69. The Importance of Planning to Entrepreneurs
  70. The Trim Framework
  71. Plans Take Many Forms
  72. The Business Plan Debate
  73. Tips for Writing Business Plans
  74. 10 Creating Revenue Models
  75. Media Library
  76. What Is a Revenue Model?
  77. Different Types of Revenue Models
  78. Generating Revenue From “Free”
  79. Revenue and Cost Drivers
  80. Pricing Strategies
  81. Calculating Prices
  82. 11 Learning From Failure
  83. Media Library
  84. Failure and Entrepreneurship
  85. The Failure Spectrum
  86. Fear of Failure
  87. Learning From Failure
  88. Getting Gritty: Building a Tolerance for Failure
  89. PART IV Resourcing New Opportunities
  90. 12 Bootstrapping for Resources
  91. Media Library
  92. What Is Bootstrapping?
  93. Bootstrapping Strategies
  94. Crowdfunding Versus Crowdsourcing
  95. Crowdfunding Startups and Entrepreneurships
  96. The Four Contexts for Crowdfunding
  97. The Advantages of Crowdfunding
  98. A Quick Guide to Successful Crowdfunding
  99. 13 Financing for Startups
  100. Media Library
  101. What Is Equity Financing?
  102. The Basics Of Valuation
  103. Angel Investors
  104. Venture Capitalists (VCs)
  105. Due Diligence
  106. The Entrepreneur’s Dilemma
  107. APPENDIX A Financial Statements and Projections for Startups
  108. A.1 Financial Projections for Startups
  109. A.2 Three Essential Financial Statements
  110. A.3 Linkages Between the Three Financial Statements
  111. A.4 The Journey of Cash: The Cash Conversion Cycle
  112. A.5 Building Pro Forma Financial Statements
  113. A.6 Building Assumptions: Operating Policies and Other Key Assumptions
  114. 14 Developing Networks
  115. Media Library
  116. The Power of Networks
  117. The Value of Networks
  118. Building Networks
  119. Virtual Networking
  120. Networking to Build the Founding Team
  121. 15 Navigating Legal and IP Issues
  122. Media Library
  123. Legal Considerations
  124. Types of Legal Structures
  125. Legal Mistakes Made by Startups
  126. Intellectual Property (IP)
  127. Global IP Theft
  128. Common IP Traps
  129. Hiring Employees
  130. 16 Marketing and Pitching Your Idea
  131. Media Library
  132. The Role of Marketing and Pitching in Entrepreneurship
  133. The Basic Principles of Marketing
  134. Entrepreneurial Marketing
  135. Marketing Through Social Media
  136. Marketing Yourself
  137. The Art of Pitching
  138. Appendix B. The Pitch Deck
  139. Overview of the Pitch Deck
  140. Pitch Deck Slides
  141. The Question and Answer Period
  142. Glossary
  143. Notes
  144. Name Index
  145. Subject Index

 

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