Test Bank for Foundations of Business 5th by Pride

Product details:

• ISBN-10 ‏ : ‎ 1305511069
• ISBN-13 ‏ : ‎ 978-1305511064
• Author: William M. Pride

Join the authors who have an extensive record of teaching success in today’s Introduction to Business course with the fifth edition of the best-selling FOUNDATIONS OF BUSINESS. This up-to-date, comprehensive survey of business addresses forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics emphasize ethics and social responsibility, small business and entrepreneurship, and global issues, while new coverage examines cutting-edge topics, such as the impact of social media on business, the economic recovery and remaining economic problems, international business, green and socially responsible business, and sustainability.

Table contents:

Part I: THE ENVIRONMENT OF BUSINESS.

1. Exploring the World of Business and Economics.

2. Being Ethical and Socially Responsible.

3. Exploring Global Business. Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.

4. Choosing a Form of Business Ownership.

5. Small Business, Entrepreneurship, and Franchises. Part III: MANAGEMENT AND ORGANIZATION.

6. Understanding the Management Process.

7. Creating a Flexible Organization.

8. Producing Quality Goods and Services. Part IV: HUMAN RESOURCES.

9. Attracting and Retaining the Best Employees.

10. Motivating and Satisfying Employees and Teams. Part V: MARKETING.

11. Building Customer Relationships Through Effective Marketing.

12. Creating and Pricing Products That Satisfy Customers.

13. Distributing and Promoting Products. Part VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING.

14. Understanding Social Media and e-Business.

15. Using Management Information Systems and Accounting Information.

16. Mastering Financial Management.

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