Instant download Test Bank for Global Strategy, 3rd Edition: Peng pdf docx epub after payment.
Product details:
- ISBN-10 ‏ : ‎ 1133964613
- ISBN-13 ‏ : ‎ 978-1133964612
- Author: Mike Peng
Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn’t just show you what it’s like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career.
Table Of Contents:
- Part 1: Foundations of Global Strategy
- Ch 1: Strategizing around the Globe
- Knowledge Objectives
- Opening Case: The Global Strategy of Global Strategy
- A Global Global-Strategy Book
- Why Study Global Strategy?
- What is Strategy?
- Fundamental Questions in Strategy
- What is Global Strategy?
- What is Globalization?
- Global Strategy and the Globalization Debate
- Organization of the Book
- Chapter Summary
- Key Terms
- Critical Discussion Questions
- Topics for Expanded Projects
- Closing Case: Emerging Markets: Microsoft’s Evolving China Strategy
- Notes
- Ch 2: Managing Industry Competition
- Knowledge Objectives
- Opening Case: Emerging Markets: Competing in the Indian Retail Industry
- Defining Industry Competition
- The Five Forces Framework
- Three Generic Strategies
- Debates and Extensions
- The Savvy Strategist
- Chapter Summary
- Key Terms
- Critical Discussion Questions
- Topics for Expanded Projects
- Closing Case: Emerging Markets: High Fashion Fights Recession
- Notes
- Ch 3: Leveraging Resources and Capabilities
- Knowledge Objectives
- Opening Case: IBM at 100
- Understanding Resources and Capabilities
- Resources, Capabilities, and the Value Chain
- From SWOT to VRIO
- Debates and Extensions
- The Savvy Stategist
- Chapter Summary
- Key Terms
- Critical Discussion Questions
- Topics for Expanded Projects
- Closing Case: Emerging Markets: From Copycats to Innovators
- Notes
- Ch 4: Emphasizing Institutions, Cultures, and Ethics
- Knowledge Objectives
- Opening Case: Cut Salaries or Cut Jobs?
- Understanding Institutions
- An Institution-Based View of Business Strategy
- The Strategic Role of Cultures
- The Strategic Role of Ethics
- A Strategic Response Framework for Ethical Challenges
- Debates and Extensions
- The Savvy Strategist
- Chapter Summary
- Key Terms
- Critical Discussion Questions
- Topics for Expanded Projects
- Closing Case: Facebook Violates Privacy
- Notes
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