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The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape. The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment — culture, ethics, economics, and information technology. Ensure that you understand the procedures and concepts you need to know with MindTap for INTRODUCTION TO GLOBAL BUSINESS. MindTap, an online course management and learning system, combines the best of current technology to save time in planning and managing your course and assignments.

 

Table of Content:

  1. Part i: Foundations of Global Business
  2. Ch 1: The Rise of Globalization
  3. Introduction
  4. 1-1: What is Globalization?
  5. 1-2: Key International Institutions That Facilitate Globalization
  6. 1-3: Institutional Structure and Its Impact on Globalization
  7. 1-4: Effective Policy Measures That Promote Globalization
  8. 1-5: Impact of Information Technology on Globalization
  9. 1-6: The Globalization Controversy
  10. 1-7: Making Globalization Work for All
  11. Summary
  12. Key Terms
  13. Chapter Questions
  14. Interpreting Global Business News
  15. Portfolio Projects
  16. Chapter Notes
  17. Ch 2: The Evolution of International Business
  18. Introduction
  19. 2-1: Benefits of Trade and Foreign Direct Investment
  20. 2-2: Major Theories of International Trade
  21. 2-3: The Practice of Trade Policy
  22. 2-4: Current Practice of “Managed” Trade
  23. Summary
  24. Key Terms
  25. Chapter Questions
  26. Interpreting Global Business News
  27. Portfolio Projects
  28. Chapter Notes
  29. Ch 3: Regional Economic Integration
  30. Introduction
  31. 3-1: What is Regional Economic Integration?
  32. 3-2: The Economic Geography of Regional Integration
  33. 3-3: Does Regional Integration Confound Global Trade?
  34. 3-4: The European Union (EU)
  35. 3-5: The North American Free Trade Agreement (NAFTA)
  36. 3-6: Association of South East Asian Nations (ASEAN)
  37. 3-7: Regional Integration in Latin America
  38. Summary
  39. Key Terms
  40. Chapter Questions
  41. Interpreting Global Business News
  42. Portfolio Projects
  43. Chapter Notes
  44. Ch 4: The International Flow of Funds and Exchange Rates
  45. Introduction
  46. 4-1: The Balance of International Payments
  47. 4-2: The Foreign Exchange Market
  48. 4-3: International Monetary Systems
  49. 4-4: International Flows of Goods and Capital
  50. 4-5: Forecasting Exchange Rates
  51. Summary
  52. Key Terms
  53. Chapter Questions
  54. Interpreting Global Business News
  55. Portfolio Projects
  56. Chapter Notes
  57. Part ii: Global Business Environment
  58. Ch 5: The Cultural Environment
  59. Introduction
  60. 5-1: Defining Culture and Its Characteristics
  61. 5-2: Elements of Culture
  62. 5-3: Clustering Countries and Regions by Culture
  63. 5-4: Sources of Cultural Information
  64. 5-5: Cultural Dimensions of Conducting Business in Individual Countries
  65. 5-6: The Importance of Culture for Managing and Marketing in Overseas Markets
  66. Summary
  67. Key Terms
  68. Chapter Questions
  69. Interpreting Global Business News
  70. Portfolio Projects
  71. Chapter Notes
  72. Ch 6: The Legal and Political Environment of Global Business
  73. Introduction
  74. 6-1: Political Systems
  75. 6-2: National Economic Ideologies
  76. 6-3: Political Risks, Economic Risks, and Corruption
  77. 6-4: The Legal Environment
  78. 6-5: Intellectual Property Protections
  79. Summary
  80. Key Terms
  81. Interpreting Global Business News
  82. Portfolio Projects
  83. Chapter Notes
  84. Ch 7: Corruption and Ethics in Global Business
  85. Introduction
  86. 7-1: What is Ethics?
  87. 7-2: Ethics in Business and Society
  88. 7-3: What is Corporate Social Responsibility?
  89. 7-4: Financial Scandals
  90. 7-5: Can Ethics Be Taught?
  91. 7-6: Internal Controls
  92. Summary
  93. Key Terms
  94. Chapter Questions
  95. Interpreting Global Business News
  96. Portfolio Projects
  97. Chapter Notes
  98. Part iii: Global Business Strategy and Organization
  99. Ch 8: Entry Strategies in Global Business
  100. Introduction
  101. 8-1: Strategy Choice and Implementation: Going International
  102. 8-2: Multinational Enterprises (MNEs)
  103. 8-3: MNEs and Their Global Strategic Motives
  104. 8-4: Host Country Perspective of Foreign Direct Investment
  105. 8-5: Improving Host Country’s Investment Climate
  106. Summary
  107. Key Terms
  108. Chapter Questions
  109. Interpreting Global Business News
  110. Portfolio Projects
  111. Chapter Notes
  112. Ch 9: Control of Global Business
  113. Introduction
  114. 9-1: Strategy Formulation
  115. 9-2: Strategy Implementation
  116. 9-3: Coordination
  117. 9-4: Control Systems
  118. 9-5: Organization Culture and the Change Control Function
  119. Summary
  120. Key Words
  121. Chapter Questions
  122. Interpreting Global Business News
  123. Portfolio Projects
  124. Chapter Notes
  125. Ch 10: The Organization of Global Business
  126. Introduction
  127. 10-1: The Stateless Corporation
  128. 10-2: Organizing Global Business
  129. 10-3: Export Departments and International Divisions
  130. 10-4: Four Organizational Structures for Global Business
  131. Summary
  132. Key Terms
  133. Chapter Questions
  134. Interpreting Global Business News
  135. Portfolio Projects
  136. Chapter Notes
  137. Part iv: Managing Global Business
  138. Ch 11: Global Human Resource Management
  139. Introduction
  140. 11-1: Global Strategic Human Resource Management
  141. 11-2: Staffing Policies
  142. 11-3: Performance Appraisal and Compensation
  143. 11-4: International Trade, Labor Relations, and HRM
  144. Summary
  145. Key Terms
  146. Chapter Questions
  147. Interpreting Global Business News
  148. Portfolio Projects
  149. Chapter Notes
  150. Ch 12: Global Marketing
  151. Introduction
  152. 12-1: Marketing Research vs. Marketing Intelligence Systems
  153. 12-2: Making the Standardization and Adaptation Decision
  154. 12-3: Developing the International Product Mix
  155. 12-4: Developing the International Promotion Mix
  156. 12-5: Developing the International Distribution Mix
  157. 12-6: Developing the International Pricing Mix
  158. 12-7: Developing the International Customer Service Mix
  159. Summary
  160. Key Terms
  161. Chapter Questions
  162. Interpreting Global Business News
  163. Portfolio Projects
  164. Chapter Notes
  165. Ch 13: Global Operations and Supply-Chain Management
  166. Introduction
  167. 13-1: Global Operations Management
  168. 13-2: Global Procurement
  169. 13-3: Global Production
  170. 13-4: Location Decision
  171. 13-5: Global Supply-Chain Management
  172. Summary
  173. Key Terms
  174. Chapter Questions
  175. Interpreting Global Business News
  176. Portfolio Projects
  177. Chapter Notes
  178. Ch 14: Global Financial Management
  179. Introduction
  180. 14-1: Measuring Foreign Exchange Exposure
  181. 14-2: Hedging Forex Risk with Derivatives
  182. 14-3: Financing International Trade and Investment
  183. 14-4: Multinational Capital Budgeting
  184. 14-5: Currency Risk and Stock Valuation
  185. Summary
  186. Key Terms
  187. Chapter Questions
  188. Interpreting Global Business News
  189. Portfolio Projects
  190. Chapter Notes
  191. Ch 15: Accounting and Taxation in Global Business
  192. Introduction
  193. 15-1: Accounting and Financial Reporting in Global Business
  194. 15-2: Generally Accepted Accounting Principles (GAAP)
  195. 15-3: International Financial Reporting Standards
  196. 15-4: The Role of Auditing and the Sarbanes-Oxley Act
  197. 15-5: Financial Statement Analysis
  198. 15-6: Global Tax Matters
  199. Summary
  200. Key Terms
  201. Chapter Questions
  202. Interpreting Global Business News
  203. Portfolio Projects
  204. Subject Index
  205. Organization Index

 

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