Test Bank for Managerial Economics Foundations of Business Analysis and Strategy, 11th Edition : Thomas

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Product details:

• ISBN-10 ‏ : ‎ 0078021715
• ISBN-13 ‏ : ‎ 978-0078021718
• Author: Christopher Thomas (Author), S. Charles Maurice (Author)

The goal of Thomas and Maurice’s Managerial Economics is to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analysing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.

Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 11th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.

Table of contents:

Part I: Some Preliminaries

CHAPTER 1: Managers, Profits, and Markets

 

CHAPTER 2: Demand, Supply, and Market Equilibrium

 

CHAPTER 3: Marginal Analysis for Optimal Decisions

 

CHAPTER 4: Basic Estimation Techniques
Part II: Demand Analysis

 

CHAPTER 5: Theory of Consumer Behavior

 

CHAPTER 6: Elasticity and Demand

 

CHAPTER 7: Demand Estimation and Forecasting

 

Online Topic 1: Estimating and Forecasting Industry Demand for Price-Taking Firms
Part III: Production and Cost Analysis

 

CHAPTER 8: Production and Cost in the Short Run

 

CHAPTER 9: Production and Cost in the Long Run

 

CHAPTER 10: Production and Cost Estimation

 

Online Topic 2: Linear Programming
Part IV: Profit-Maximization in Various Market Structures

 

CHAPTER 11: Managerial Decisions in Competitive Markets

 

CHAPTER 12: Managerial Decisions for Firms with Market Power

 

CHAPTER 13: Strategic Decision Making in Oligopoly Markets
Part V: Advanced Managerial Decision Making

 

CHAPTER 14: Advanced Pricing Techniques

 

Online Topic 3: Pricing Multiple Products Related in Production

 

CHAPTER 15: Decisions under Risk and Uncertainty

 

CHAPTER 16: Government Regulation of Business

 

Online Topic 4: The Investment Decision

 

APPENDIX: STATISTICAL TABLES

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