Test Bank for Marketing, 15th Edition, Roger Kerin, Steven Hartley
Product details:
- ISBN-10 ‏ : ‎ 1260260364
- ISBN-13 ‏ : ‎ 978-1260260366
- Author: Steven W. Hartley
This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.