Test Bank for Marketing 2014, 17th Edition : Pride

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Table of contents:

Part

1: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.

1. An Overview of Strategic Marketing.

2. Planning, Implementing, and Evaluating Marketing Strategies. Part

2: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.

3. The Marketing Environment.

4. Social Responsibility and Ethics in Marketing. Part

3: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.

5. Marketing Research and Information Systems.

6. Target Markets: Segmentation and Evaluation. Part

4: CUSTOMER BEHAVIOR AND E-MARKETING.

7. Consumer Buying Behavior.

8. Business Markets and Buying Behavior.

9. Reaching Global Markets.

10. Digital Marketing and Social Networking. Part

5: PRODUCT DECISIONS.

11. Product Concepts.

12. Developing and Managing Products.

13. Services Marketing.

14. Branding and Packaging. Part

6: DISTRIBUTION DECISIONS.

15. Marketing Channels and Supply-Chain Management.

16. Retailing, Direct Marketing, and Wholesaling. Part

7: PROMOTION DECISIONS.

17. Integrated Marketing Communications.

18. Advertising and Public Relations.

19. Personal Selling and Sales Promotion. Part

8: PRICING DECISIONS.

20. Pricing Concepts.

21. Setting Prices. Appendix A Careers in Marketing(will be an interactive online Career assessment resource for students). Appendix B Financial Analysis in Marketing. Appendix C Sample Marketing Plan. Glossary. Name Index. Organization Index. Subject Index.

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Test Bank for Marketing 2014, 17th Edition : Pride Download