Sale!

Test Bank for Marketing Management, 15th Edition Philip T Kotler Kevin Lane Keller

Name: Test Bank for Marketing Management, 15th Edition Philip T Kotler Kevin Lane Keller
Availability: InStock

Original price was: $55.00.Current price is: $29.99.

Test Bank for Marketing Management, 15th Edition, Philip T Kotler, Kevin Lane Keller,,

Download sample

Category: Test Bank

Description

Instant download Test Bank for Marketing Management, 15th Edition, Philip T Kotler, Kevin Lane Keller pdf docx epub after payment.

Product details:

ISBN-10 ‏ : ‎ 9780133856460, 0133856461
Product Dimensions ‏ : ‎ 4.3 x 8.5 x 10.9 inches; 3.95 Pounds
Publication date ‏ : ‎ December 30, 2014
Publisher ‏ : ‎ Pearson; 15 edition
ISBN-13 ‏ : ‎ 978-0133856460
Author: Philip T Kotler, Kevin Lane Keller

The gold standard for today’s marketing management student.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices.Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Part 1. Understanding Marketing Management

1. Defining Marketing for the New Realities

2. Developing Marketing Strategies and Plans

Part 2. Capturing Marketing Insights

3. Collecting Information and Forecasting Demand

4. Conducting Marketing Research

Part 3. Connecting with Customers

5. Creating Long-term Loyalty Relationships

6. Analyzing Consumer Markets

7. Analyzing Business Markets

8. Tapping into Global Markets

Part 4. Building Strong Brands

9. Identifying Market Segments and Targets

10. Crafting the Brand Positioning

11. Creating Brand Equity

12. Meeting Competition and Driving Growth

Part 5. Shaping the Market Offerings

13. Setting Product Strategy

14. Designing and Managing Services

15. Introducing New Market Offerings

16. Developing Pricing Strategies and Programs

Part 6. Delivering Value

17. Designing and Managing Integrated Marketing Channels

18. Managing Retailing, Wholesaling, and Logistics

Part 7. Communicating Value

19. Designing and Managing Integrated Marketing Communications

20. Managing Digital Communications: Online, Social Media and Mobile Marketing

21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling

Part 8. Managing the Marketing Organization

23. Conducting Marketing Responsibly for Long-Term Success

People also search:

Marketing Management, 15th Edition

Marketing Management, 15th Edition pdf

Marketing Management

importance of marketing management

marketing management average salary

marketing management association fall educators conference

Sign up for Newsletter

Test Bank for Marketing Management, 15th Edition Philip T Kotler Kevin Lane Keller

Instant download Test Bank for Marketing Management, 15th Edition, Philip T Kotler, Kevin Lane Keller pdf docx epub after payment.

Product details:

Table of Contents

People also search:

Sign up for Newsletter

Test Bank for Marketing Management, 15th Edition Philip T Kotler Kevin Lane Keller

Instant download Test Bank for Marketing Management, 15th Edition, Philip T Kotler, Kevin Lane Keller pdf docx epub after payment.

Product details:

Table of Contents

People also search:

Related products

Login