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Test Bank for Marketing Real People Real Choices 4th Canadian Edition by Solomon

Name: Test Bank for Marketing Real People Real Choices 4th Canadian Edition by Solomon
SKU: ezktn765221
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SKU: ezktn765221 Category: Test Bank

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This is completed downloadable of Test Bank for Marketing Real People Real Choices 4th Canadian Edition by Solomon

Product Details:

ISBN-10 ‏ : ‎ 0132913178
ISBN-13 ‏ : ‎ 978-0132913171
Author: Michael R. Solomon (Author), Greg W. Marshall (Author), Elnora W. Stuart (Author), J. Brock Smith (Author), Sylvain Charlebois (Author), Bhupesh Shah (Author)

Your students will learn how to ‘think’ like a marketer. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

Table of Content:

1. Marketing, planning and strategy

2. Global, ethical and sustainable marketing

3. Marketing research

4. Consumer behavior

5. B2B Marketing and sales

6. Segmentation, targeting and positioning

7. Creating the product

8. Managing the product

9. Services marketing

10. Pricing the product

11. Integrated marketing communications

12. Retail and distribution

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Test Bank for Marketing Real People Real Choices 4th Canadian Edition by Solomon

This is completed downloadable of Test Bank for Marketing Real People Real Choices 4th Canadian Edition by Solomon

Product Details:

Table of Content:

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