Test Bank for Marketing Real People Real Choices, 6th Edition : Solomon

This is completed downloadable of Test Bank for Marketing Real People Real Choices, 6th Edition : Solomon

Product Details:

• ISBN-10 ‏ : ‎ 0136054218
• ISBN-13 ‏ : ‎ 978-0136054214
• Author:   Michael R. Solomon (Author), Greg W. Marshall (Author), Elnora W. Stuart (Author)

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers’ needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

 

Table of Content:

Chapter 1: Welcome to the World of Marketing: Create and Deliver Value

Chapter 2: Strategic Market Planning: Take the Big Picture

Chapter 3: Thrive in the Marketing Environment: The World is Flat

Chapter 4: Marketing Research: Gather, Analyze, and Use Information

Chapter 5: Consumer Behavior: How and Why We Buy

Chapter 6: Business-to-Business Markets: How and Why Organizations Buy

Chapter 7: Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Chapter 8: Create the Product

Chapter 9: Manage the Product

Chapter 10: Services and Other Intangibles: Marketing the Product That Isn’t There

Chapter 11: Price the Product

Chapter 12: Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Chapter 13: Advertising, Sales Promotion, and Public Relations

Chapter 14: Personal Selling, Sales Management, and Direct Marketing

Chapter 15: Deliver Value through Supply Chain Management, Channels of Distribution, and Logistics

Chapter 16: Retailing: Bricks and Clicks

Appendix A: Marketing Plan: The S&S Smoothie Company

Appendix B: Marketing Math

 

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