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Product Details:
- ISBN-10 ‏ : ‎ 1111826153
- ISBN-13 ‏ : ‎ 978-1111826154
- Author: Boyes; Melvin
Discover the latest thinking of today’s economists on important microeconomic phenomena while developing with a solid global understanding of microeconomic principles with MICROECONOMICS, 9E. The latest edition of this popular book clearly illustrates the connections between key microeconomic principles and today’s actual business practices using a reader-friendly approach, memorable examples, and unique global emphasis. Timely revisions and the latest microeconomic statistics ensure readers are learning about the latest microeconomic developments and their practical application to current events. Readers also gain an in-depth understanding of globalization and its impact on microeconomics today. A full range of accompanying learning technology ensures readers gain an understanding of the microeconomics concepts most important for career and business success.
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Table Of Contents:
Brief Table of Contents
Part 1: Introduction: Markets and Prices
- Preliminaries
- The Basics of Supply and Demand
Part 2: Producers, Consumers, and Competitive Markets
- Consumer Behavior
- Individual and Market Demand
- Uncertainty and Consumer Behavior
- Production
- The Cost of Production
- Profit Maximization and Competitive Supply
- The Analysis of Competitive Markets
Part 3: Market Structure and Competitive Strategy
- Market Power: Monopoly and Monopsony
- Pricing with Market Power
- Monopolistic Competition and Oligopoly
- Game Theory and Competitive Strategy
- Markets for Factor Inputs
- Investment, Time, and Capital Markets
Part 4: Information, Market Failure, and the Role of Government
- General Equilibrium and Economic Efficiency
- Markets with Asymmetric Information
- Externalities and Public Goods
- Behavioral Economics
Appendix: The Basics of Regression
Answers to Selected Exercises
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