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Test Bank for MKTG, 2nd Canadian Edition: Lamb

Name: Test Bank for MKTG, 2nd Canadian Edition: Lamb
SKU: qenfx215563
Availability: InStock

Original price was: $35.00.Current price is: $26.50.

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This is completed downloadable of Test Bank for MKTG, 2nd Canadian Edition: Lamb

MKTG – Second Canadian Edition with Gateway to CourseMate Student Access Code

Table contents:

Part 1. Marketing: Let’s Get Started. An Introduction to Marketing

The Marketing Environment, Social Responsibility, and Ethics

Strategic Planning for Competitive Advantage

Developing a Global Vision. Part 2. Analyzing Marketing Opportunities. Marketing Research

Consumer Decision Making

Business Marketing

Segmenting, Targeting, and Positioning. Part 3. Product Decisions. Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing. Part 4. Pricing Decisions. Setting the Right Price

Appendix: Marketing Math. Part 5. Distribution Decisions. Marketing Channels and Supply Chain Management

Retailing. Part 6. Promotion Decisions. Marketing Communication

Advertising, Public Relations, and Direct Response

Sales Promotion and Personal Selling

Social Media and Promotion. Part 7. Managing the Customer. Customer Relationship Management (CRM)

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