Test Bank for MKTG, 7th Edition : Lamb

Instant download Test Bank for MKTG, 7th Edition: Lamb pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 9781285091860
• ISBN-13 ‏ : ‎ 978-1285091860
• Author: Charles W. Lamb; Joseph Hair;…

Created through a “student-tested, faculty-approved” review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today’s on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.

Table Of Contents:

PART I: THE WORLD OF MARKETING.

1. An Overview of Marketing. Career Appendix.

2. Strategic Planning for Competitive Advantage.

3. Ethics and Social Responsibility.

4. The Marketing Environment.

5. Developing a Global Vision. PART II: ANALYZING MARKETING OPPORTUNITIES.

6. Consumer Decision Making.

7. Business Marketing.

8. Segmenting and Targeting Markets.

9. Decision Support Systems and Marketing Research. PART III: PRODUCT AND DISTRIBUTION DECISIONS.

10. Product Concepts.

11. Developing and Managing Products.

12. Marketing Channels and Supply Chain Management.

13. Retailing. PART IV: PROMOTION AND PRICING DECISIONS.

14. Marketing Communications and Advertising.

15. Public Relations, Sales Promotion, and Personal Selling.

16. Pricing Concepts.

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