Test Bank for Public Relations: A Values Driven Approach, 6th Edition, David W. Guth

Instant download Test Bank for Public Relations: A Values Driven Approach, 6th Edition, David W. Guth, Charles Marsh pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 0133815102
• ISBN-13 ‏ : ‎ 978-0133815108
• Author: Charles Marsh; David Guth

An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies
REVEL™ for Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession’s common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, REVEL for the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice.

Table of Contents

1. What Is Public Relations?
2. Jobs in Public Relations
3. A Brief History of Public Relations
4. The Publics in Public Relations
5. Communication Theory and Public Opinion
6. Ethics and Social Responsibility in Public Relations
7. Research and Evaluation
8. Planning: The Strategies of Public Relations
9. Communication: The Tactics of Public Relations
10. Multimedia Message Development
11. Cyber-Relations in the Digital Age
12. Crisis Communications
13. Public Relations and Marketing
14. Cross-Cultural Communication
15. Public Relations and the Law
16. Your Future in Public Relations

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