This is completed downloadable of Test Bank for Retail Management A Strategic Approach, 11th Edition: Berman
Product Details:
- ISBN-10 ‏ : ‎ 0136087582
- ISBN-13 ‏ : ‎ 978-0136087588
- Author:Â Â
The text that helps readers thrive in todayÂ’s retailing industry.
An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together
For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.
Table of Content:
PART ONE: AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT
1. An Introduction to Retailing
2. Building and Sustaining Relationships in Retailing
3. Strategic Planning in Retailing
PART TWO: SITUATION ANALYSIS
4. Retail Institutions by Ownership
5. Retail Institutions by Store-Based Strategy Mix
6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
PART THREE: TARGETING CUSTOMERS AND GATHERING INFORMATION
7. Identifying and Understanding Consumers
8. Information Gathering and Processing in Retailing
PART FOUR: CHOOSING A STORE LOCATION
9. Trading-Area Analysis
10. Site Selection
PART FIVE: MANAGING A RETAIL BUSINESS
11. Retail Organization and Human Resource Management
12. Operations Management: Financial Dimensions
13. Operations Management: Operational Dimensions
PART SIX: MERCHANDISE MANAGEMENT AND PRICING
14. Developing Merchandise Plans
15. Implementing Merchandise Plans
16. Financial Merchandise Management
17. Pricing in Retailing
PART SEVEN: COMMUNICATING WITH THE CUSTOMER
18. Establishing and Maintaining a Retail Image
19. Promotional Strategy
PART EIGHT: PUTTING IT ALL TOGETHER
20. Integrating and Controlling the Retail Strategy
APPENDIXES
A Careers in Retailing
B About the Web Site That Accompanies Retail Management (www.prenhall.com/bermanevans)
C Glossary
NAME INDEX
SUBJECT INDEX
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