Test Bank for Retailing Management, 8th Edition: Levy

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Product details:

• ISBN-10 ‏ : ‎ 9781259004742
• ISBN-13 ‏ : ‎ 978-0073530024
• Author: Barton A. Weitz; Michael Levy

Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor & Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, good read for students. The Eighth Edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services.

Table of contents:

SECTION I  THE WORLD OF RETAILING

1.Introduction to the World of Retailing

2.Types of Retailers

3.Multichannel Retailing

4.Customer Buying Behavior

SECTION II “ RETAILING STRATEGY

5.Retail Market Strategy

6.Financial Strategy

7.Retail Locations

8.Retail Site Location

9.Human Resource Management

10.Information Systems and Supply Chain Management

11.Customer Relationship Management

SECTION III  MERCHANDISE MANAGEMENT

12.Managing the Merchandise Planning Process

13.Buying Merchandise

14.Retail Pricing

15.Retail Communication Mix

SECTION IV  STORE MANAGEMENT

16.Managing the Store

17.Store Layout, Design, and Visual Merchandising

18.Customer Service

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