Instant download Small Business Management: Launching and Growing Entrepreneurial Ventures, 19th Edition, Justin G. Longenecker pdf docx epub after payment.

Product Details:

• ISBN-10 ‏ : ‎ 1305405749
• ISBN-13 ‏ : ‎ 978-1305405745
• Author: Bill Petty; Justin G. Longenecker

SMALL BUSINESS MANAGEMENT, 18e, provides the practical concepts, entrepreneurial insights, and comprehensive resources you’ll find essential both now and throughout your management future. This market-leading text places you in the role of decision-maker, allowing you to immediately apply what you’ve learned to current challenges in today’s small businesses. The book’s thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 52 years ago.

Table Of Contents: 

1. The Entrepreneurial Life.
2. Integrity, Ethics and, Social Entrepreneurship.
3. Starting a Small Business.
4. Franchising and Buyouts.
5. The Family Business.
6. The Business Plan: Visualizing the Dream.
7. The Marketing Plan.
8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors.
9. The Location Plan.
10. Understanding a Firm’s Financial Statements.
11. Forecasting Financial Requirements.
12. A Firm’s Sources of Financing.
13. Planning for the Harvest.
14. Building Customer Relationships.
15. Product and Supply Chain Management.
16. Pricing and Credit Decisions.
17. Promotional Planning.
18. Global Opportunities for Small Business.
19. Professional Management and the Small Business.
20. Managing Human Resources.
21. Managing Operations.
22. Managing the Firm’s Assets.
23. Managing Risk in the Small Business.

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