Test Bank for Strategic Management and Competitive Advantage, 4th Edition: Barney

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Product details:

• ISBN-10 ‏ : ‎ 0132555506
• ISBN-13 ‏ : ‎ 978-0132555500
• Author:  Jay B. Barney; William S. Hesterly

Core strategic management concepts without the excess. Just the essentials–Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis. The fourth edition features several new and updated cases.

Table of contents:

PART 1: THE TOOLS OF STRATEGIC ANALYSIS

Chapter 1: What Is Strategy and the Strategic Management Process?

Chapter 2: Evaluating a Firm’s External Environment

Chapter 3: Evaluating a Firm’s Internal Capabilities

End-of-Part 1 Cases:

1_1 Pfizer and the Challenges of the Global Pharmaceutical Industry

1_2 Wal-Mart in 2010

1_3 Harlequin

1_4 True Religion

PART 2: BUSINESS-LEVEL STRATEGIES

Chapter 4: Cost Leadership

Chapter 5: Product Differentiation

End-of-Part 2 Cases:

2_1 JetBlue Airways: Managing Growth

2_2 Nucor in 2010

2_3 Levi’s Personal Pair

2_4 Papa John’s

PART 3: CORPORATE STRATEGIES

Chapter 6: Vertical Integration

Chapter 7: Corporate Diversification

Chapter 8: Organizing to Implement Corporate Diversification

Chapter 9: Strategic Alliances

Chapter 10: Mergers and Acquisitions

Chapter 11: International Strategies

End-of-Part 3 Cases:

3_1 eBay Customer Support

3_2 Nucleon

3_3 Danaher Corporation

3_4 LVMH: Managing the Multibrand Conglomerate

3_5 Aegis Analytical

3_6 Activision-Blizzard Merger

3_7 McDonald’s and KFC: Recipes for Success in China

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