Test Bank for Strategic Management in Action 6th Edition by Coulter

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Product details:

• ISBN-10 ‏ : ‎ 9780132620673
• ISBN-13 ‏ : ‎ 978-0132620673
• Author:  Mary Coulter

Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today’s real managers and organizations in action.

Table Of Contents:

Brief Contents Chapter 1: Introducing the Concepts Chapter 2: The Context of Managing Strategically Chapter 3: Assessing Opportunities and Threats: Doing an External Analysis Chapter 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis Chapter 5: Functional and Competitive Strategies Chapter 6: Corporate Strategies Chapter 7: International Strategies

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