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The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession.

A better teaching and learning experience

This program will provide a better teaching and learning experience―for you and your students. Here’s how:

  • Improve Critical Thinking―Questions and cases throughout the text encourage students to think critically about public relations topics.
  • Engage Students―An appealing visual design and real-world applications engage students in the material.
  • Apply Ethics― Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.

 

Table of Content:

  1. 1 What is Public Relations?
  2. Ask Yourself
  3. A Busy Day
  4. The Challenge of Public Relations
  5. Think
  6. Global Scope
  7. A Variety of Definitions
  8. Think
  9. Public Relations as a Process
  10. Think
  11. The Components of Public Relations
  12. How Public Relations Differs from Journalism
  13. Scope
  14. Objectives
  15. Audiences
  16. Think
  17. Channels
  18. How Public Relations Differs from Advertising
  19. Think
  20. How Public Relations Differs from Marketing
  21. Toward an Integrated Perspective: Strategic Communication
  22. Summary
  23. What Is Public Relations? p. 3
  24. What Are the Components of Public Relations? p. 10
  25. How Does Public Relations Differ from Journalism? p. 12
  26. How Does Public Relations Differ from Advertising? p. 14
  27. How Does Public Relations Differ from Marketing? p. 15
  28. How Can an Integrated Approach to Public Relations Benefit an Organization? p. 17
  29. Questions for Review and Discussion
  30. 2 Careers in Public Relations
  31. Ask Yourself
  32. “Robust” and Increasingly Integrated
  33. A Changing Focus in Public Relations
  34. Think
  35. Personal Qualifications and Attitudes
  36. Six Essential Abilities
  37. Think
  38. Week 1
  39. Week 2
  40. Week 3
  41. Week 4
  42. Week 5
  43. Week 6
  44. The Importance of Breadth and Depth of Knowledge
  45. Good Writing
  46. Intelligence
  47. Cultural Literacy
  48. The Ability to Recognize a Good Story When You See One
  49. Media Savvy
  50. Contacts
  51. Good Business Sense
  52. Broad Communications Experience
  53. Specialized Experience
  54. Fresh Perspective
  55. Organizational Roles
  56. The Value of Internships
  57. Think
  58. Salaries in Public Relations
  59. Entry-Level Salaries
  60. Salaries for Experienced Professionals
  61. Think
  62. Salaries for Women: The Gender Gap
  63. An Overview of Salaries in the Public Relations Field
  64. The Value of Public Relations
  65. Think
  66. Summary
  67. How Is the Field of Public Relations Changing? p. 26
  68. Which Personal Qualifications, Attitudes, and Abilities Help Professionals Succeed in Public Relations? p. 28
  69. What are the Different Job Levels and Roles in Public Relations Practice? p. 33
  70. How Much Do Public Relations Professionals Earn? p. 35
  71. Questions for Review and Discussion
  72. 3 The Growth of a Profession
  73. Ask Yourself
  74. The Advancement of Women
  75. A Brief History of Public Relations
  76. Ancient Beginnings
  77. Think
  78. Public Relations in Colonial America
  79. The Age of the Press Agent
  80. Public Relations Grows as America Grows
  81. The Rise of Politics and Activism
  82. Modern Public Relations Comes of Age
  83. Think
  84. Public Relations Expands in Postwar America
  85. Evolving Practice and Philosophy
  86. Press Agentry/Publicity
  87. Public Information
  88. Two-Way Asymmetric
  89. Two-Way Symmetric
  90. Think
  91. Trends In Today’s Practice of Public Relations
  92. Feminization of the Field
  93. Think
  94. The Importance of Diversity
  95. Other Major Trends in Public Relations
  96. A Growing Professional Practice
  97. The Public Relations Society of America
  98. Think
  99. The International Association of Business Communicators
  100. The International Public Relations Association
  101. Professionalism, Licensing, and Accreditation
  102. Professionalism
  103. Licensing
  104. Think
  105. Accreditation
  106. Keeping an Eye on Trends
  107. Summary
  108. Which Key Events and Individuals Shaped the History of Public Relations? p. 44
  109. What Are the Trends in Today’s Practice of Public Relations? p. 55
  110. In What Ways Is Public Relations Evolving and Growing as a Professional Practice? p. 61
  111. What Are the Major Professional Public Relations Organizations and What Do They Do? p. 62
  112. Questions for Review and Discussion
  113. 4 Today’s Practice: Departments and Firms
  114. Ask Yourself
  115. Texting Program Reaches Out to Mothers
  116. Public Relations Departments
  117. Organizational Factors Determine the Role of Public Relations
  118. Think
  119. How Public Relations Departments Are Organized
  120. Think
  121. Line and Staff Functions
  122. Levels of Influence
  123. Sources of Friction
  124. The Trend Toward Outsourcing
  125. Public Relations Firms
  126. Think
  127. Global Reach
  128. The Rise of Communication Conglomerates
  129. Think
  130. Think
  131. Structure of a Counseling Firm
  132. Pros and Cons of Using a Public Relations Firm
  133. Fees and Charges
  134. Which Offer?
  135. Summary
  136. Which Factors Determine the Roles and Status of Public Relations Departments in an Organization? p. 70
  137. Which Levels of Influence Can Public Relations Departments Exercise in an Organization? p. 73
  138. Which Services Do Public Relations Firms Provide? p. 79
  139. What Are the Pros and Cons of Employing a Public Relations Firm? p. 83
  140. Questions for Review and Discussion
  141. 5 Research and Campaign Planning
  142. Ask Yourself
  143. Tapping Into Research Helps Ensure Success
  144. The Four Essential Steps of Effective Public Relations
  145. Research: The First Step
  146. Many questions should be asked before formulating a research design:
  147. Achieving Credibility with Management
  148. Defining Audiences and Segmenting Publics
  149. Think
  150. Formulating Strategy
  151. Testing Messages
  152. Preventing Crises
  153. Monitoring the Competition
  154. Generating Publicity
  155. Measuring Success
  156. Research Methods
  157. Research Techniques
  158. Think
  159. Scientific Sampling Methods
  160. Think
  161. Reaching Respondents
  162. Questionnaire Guidelines
  163. Planning: The Second Step
  164. Approaches to Planning
  165. Think
  166. The Eight Elements of a Program Plan
  167. Research
  168. Action
  169. Communication
  170. Evaluation
  171. Think
  172. Plan for Success
  173. Summary
  174. What Are the Four Essential Steps of Effective Public Relations? p. 90
  175. How Is Research Used in Public Relations? p. 90
  176. How Is Research Conducted in Public Relations? p. 94
  177. What Role Does Planning Play in Effective Public Relations? p. 103
  178. What Are the Eight Elements of a Program Plan? p. 103
  179. Questions for Review and Discussion
  180. 6 Communication and Measurement
  181. Ask Yourself
  182. An Interesting Campaign for a “Most Interesting” Beer
  183. Communication: The Third Step
  184. The Goals of Communication
  185. Making Sure the Audience Receives the Message
  186. Think
  187. Schramm’s Expanded Model
  188. Making Sure the Audience Pays Attention to the Message
  189. Making Sure the Message Is Understood
  190. Making the Message Credible
  191. Think
  192. Think
  193. Making the Message Memorable
  194. Use Symbols, Acronyms, and Slogans
  195. Avoid Jargon
  196. Avoid Clichés and Hype Words
  197. Avoid Euphemisms
  198. Avoid Discriminatory Language
  199. Making Sure the Audience Acts on the Message
  200. Measurement: The Fourth Step
  201. Think
  202. Objectives: A Prerequisite for Measurement
  203. Basic Measurement Questions:
  204. Measurement and Evaluation Status
  205. Measurement of Message Exposure
  206. Media Impressions
  207. Internet Hits
  208. Advertising Equivalency
  209. Systematic Tracking
  210. Information Requests
  211. Cost per Person
  212. Audience Attendance
  213. Measurement of Audience Awareness, Attitudes, and Action
  214. Audience Awareness
  215. Think
  216. Audience Attitude
  217. Audience Action
  218. Think
  219. Getting Blood from a Stone?
  220. Summary
  221. What Are the Goals of Public Relations Communication? p. 116
  222. Which Factors Influence Message Reception, Comprehension, Retention, Credibility, and Adoption? p. 117
  223. Why Is Measurement of Public Relations Program Effectiveness Important? p. 127
  224. Which Methods Are Used to Measure the Effectiveness of Public Relations Programs? p. 129
  225. Questions for Review and Discussion
  226. 7 Public Opinion and Persuasion
  227. Ask Yourself
  228. Going Green: Everybody’s Doing It
  229. What Is Public Opinion?
  230. Public Opinion Is a Moving Target
  231. Public Opinion Is Powerful
  232. Think
  233. Opinion Leaders As Catalysts
  234. The Role of Mass Media
  235. Agenda Setting
  236. Framing
  237. Think
  238. The Role of Conflict
  239. Of The 12,996 Murders Committed
  240. Think
  241. Persuasion In Public Opinion
  242. The Uses of Persuasion
  243. Persuasion and Negotiation
  244. Make It Clear
  245. Make It Easy
  246. Make It Popular
  247. Think
  248. Factors in Persuasive Communication
  249. Demographics for Key Groups
  250. Audience Analysis
  251. A Friend’s Recommendation Is MOST Trusted
  252. Appeals to Self-Interest
  253. Think
  254. Audience Participation
  255. Suggestions for Action
  256. Source Credibility
  257. Think
  258. Clarity of Message
  259. Channels
  260. Think
  261. Timing and Context
  262. Reinforcement
  263. The Limits of Persuasion
  264. Lack of Message Penetration
  265. Competing or Conflicting Messages
  266. Persuading Volunteers
  267. Self-Selection
  268. Self-Perception
  269. Think
  270. Summary
  271. What Is Public Opinion? p. 138
  272. Who Are Opinion Leaders? p. 140
  273. What Role Do the Mass Media Play in Shaping Public Opinion? p. 143
  274. How Does Conflict Affect Public Discourse? p. 146
  275. What Makes Communication Persuasive? p. 151
  276. What Are the Limitations of Persuasion? p. 157
  277. Questions for Review and Discussion
  278. 8 Managing Competition and Conflict
  279. Ask Yourself
  280. Good Intentions Go Further with Smart PR
  281. A New Way of Thinking: Conflict & Competition
  282. Think
  283. The Role of Public Relations in Managing Conflict
  284. Think
  285. Think
  286. It Depends: Factors that Affect Conflict Management
  287. The Threat Appraisal Model
  288. Contingency Theory
  289. The Conflict Management Life Cycle
  290. Proactive Phase
  291. Strategic Phase
  292. Reactive Phase
  293. Think
  294. Recovery Phase
  295. Managing the Life Cycle of a Conflict
  296. Think
  297. Issues Management
  298. Strategic Positioning and Risk Communication
  299. Think
  300. Crisis Communication
  301. Reputation Management
  302. Think
  303. Examples of Typical BP Facebook Posts
  304. From June 30, 2010
  305. From July 12, 2010
  306. From July 12, 2010
  307. Examples of Typical BP Tweets
  308. From August 23, 2010:
  309. From June 4, 2010
  310. From May 25, 2010
  311. Adversarial or Accommodative?
  312. Déjà Vu—All Over Again
  313. Summary
  314. What Role Do Competition and Conflict Play in Public Relations? p. 164
  315. What Factors Affect the Stance That an Organization Takes During Conflict Management? p. 169
  316. What Are the Phases of the Conflict Management Life Cycle? p. 171
  317. How Can Public Relations Professionals Best Manage the Conflict Management Life Cycle? p. 173
  318. Questions for Review and Discussion
  319. 9 Ethics and the Law
  320. Ask Yourself
  321. Helping a Tyrant Burnish his Image
  322. What is Ethics?
  323. Think
  324. Professional Guidelines
  325. Codes of Conduct
  326. Think
  327. Ethics in Individual Practice
  328. Dealing with the News Media
  329. Think
  330. Public Relations and the Law
  331. Defamation
  332. Think
  333. Avoiding Libel Suits
  334. Employee Communications
  335. Product Publicity and Advertising
  336. Employee Free Speech
  337. Copyright Law
  338. Fair Use Versus Infringement
  339. The Rights of Photographers and Artists
  340. Think
  341. The Rights of Freelance Writers
  342. Trademark Law
  343. The Protection of Trademarks
  344. Trademark Infringement
  345. Think
  346. Misappropriation of Personality
  347. Regulations by Government Agencies
  348. The Federal Trade Commission
  349. Think
  350. The Securities and Exchange Commission
  351. Other Regulatory Agencies
  352. Liability For Sponsored Events
  353. Working With Lawyers
  354. Ethics in Practice
  355. Summary
  356. Why Is Ethics a Relevant Issue for Public Relations Practitioners? p. 182
  357. What Do Public Relations Professionals Need to Know About Defamation, Employee and Privacy Rights, Copyright, and Trademark Laws? p. 184
  358. Which Guidelines and Government Agencies Govern the Commercial Speech Used by Public Relations Professionals? p. 197
  359. How Can Public Relations Professionals Facilitate Good Working Relationships with Lawyers? p. 200
  360. Questions for Review and Discussion
  361. 10 Reaching Diverse Audiences
  362. Ask Yourself
  363. Engaging Ethnic Audiences
  364. The Nature of The Public Relations Audience
  365. Dynamic and Segmented Audiences
  366. Think
  367. Strategic Public Relations Targets Key Audiences
  368. Age Group Audiences
  369. Youth
  370. Think
  371. Baby Boomers
  372. Seniors
  373. Gender/Lifestyle Audiences
  374. Women
  375. The LGBT (Lesbian, Gay, Bisexual, and Transgender) Community
  376. Religious Groups
  377. Ethnically Diverse Audiences
  378. Think
  379. Diversity Media
  380. Hispanics
  381. African Americans
  382. Global Audiences
  383. Think
  384. Matching the Audience with the Media
  385. Print
  386. Radio and Video
  387. Television
  388. Think
  389. Online and Social Media
  390. Finding Your Place in the Sun
  391. Summary
  392. How Does the Diverse Nature of Audiences Affect Public Relations Practice? p. 206
  393. How Can Information About the General Characteristics of Key Demographic Groups Inform Effective Public Relations Efforts? p. 210
  394. Why Is It Important to Match Media Type to Audience? p. 220
  395. Questions for Review and Discussion
  396. 11 The Mass Media
  397. Ask Yourself
  398. A Varied Campaign Helps Slurpee Unite America
  399. News Releases
  400. Is It Time for a News Release?
  401. Think
  402. The Standard News Release
  403. The Online News Release
  404. The Multimedia News Release
  405. The Content of a News Release
  406. Publicity Photos
  407. Media Advisories, Fact Sheets, Media Kits, and Pitch Letters
  408. Interviews with Journalists and News Conferences
  409. Interviews
  410. News Conferences
  411. Think
  412. Planning and Conducting a News Conference
  413. The Media Party and The Media Tour
  414. Think
  415. The Reach of Radio and Television
  416. Radio
  417. Think
  418. Television
  419. Think
  420. Personal Appearances
  421. Think
  422. Product Placements
  423. Think
  424. A Grand Opening
  425. Summary
  426. What Is the Role of News Releases in Public Relations? p. 226
  427. How Are Media Advisories, Fact Sheets, Media Kits, and Pitch Letters Used in Public Relations Campaigns? p. 230
  428. Which Public Relations Tactics Are Best for Reaching Television and Radio Audiences? p. 235
  429. How Can Product Placements Be Leveraged to Promote Products and Services? p. 241
  430. Questions for Review and Discussion
  431. 12 The Internet and Social Media
  432. Ask Yourself
  433. Tweeting the Revolution
  434. The Internet
  435. Think
  436. Think
  437. Leveraging the Power of the Internet
  438. Interactivity
  439. Think
  440. Cost-Effectiveness
  441. Webcasts, Podcasts, and Wikis
  442. Think
  443. Social Media
  444. Think
  445. Blogs
  446. Think
  447. Think
  448. Facebook
  449. Twitter
  450. Think
  451. YouTube
  452. Think
  453. The Rising Tide of Mobile-Enabled Content
  454. Think
  455. Texting
  456. Apps Everywhere
  457. Texas Tech University
  458. Bertolli Olive Oil
  459. Think
  460. QR Codes: Just a Scan Away
  461. Think
  462. Adding Friends and Followers
  463. Summary
  464. How Did the Internet Cause a Communications Revolution? p. 246
  465. Which Characteristics of the Internet Make It a Powerful Public Relations Tool? p. 247
  466. How Are Webcasts and Podcasts Used in Effective Public Relations? p. 249
  467. Which Social Media Tactics Are Used by Public Relations Professionals? p. 251
  468. Questions for Review and Discussion
  469. 13 Events and Promotions
  470. Ask Yourself
  471. Mr. Bubble Turns 50 with a Splash
  472. A world Filled with Meetings and Events
  473. Think
  474. Group Meetings
  475. In Advance
  476. On the Meeting Day
  477. After the Meeting
  478. Meeting Location
  479. Meeting Invitations
  480. Getting the Meeting Started
  481. Speakers
  482. Meals
  483. Banquets
  484. Think
  485. Receptions and Cocktail Parties
  486. Think
  487. Open houses and Plant Tours
  488. Think
  489. Things to Think About
  490. Major factors to consider in planning an open house:
  491. Conventions
  492. Convention Planning
  493. Think
  494. Convention Programs
  495. Think
  496. Trade Shows
  497. Exhibit Booths
  498. Think
  499. Press Rooms and Media Relations
  500. Promotional Events
  501. Corporate Sponsorships: Another Kind of Event
  502. Celebrity Appearances
  503. Corporate Event Sponsorship Considerations
  504. Promotional Event Logistics
  505. Plan an Awards Banquet
  506. Summary
  507. Which Planning and Logistical Steps Ensure Successful Meeting and Event Planning and Execution? p. 269
  508. Which Elements Must Be Taken into Consideration When Creating a Budget for a Meeting or an Event? p. 272
  509. Why Is the Investment in Meetings and Events Justified for Most Organizations? p. 280
  510. How Can Public Relations Professionals Harness Creativity to Plan and Implement Memorable and Effective Promotional Events? p. 282
  511. Questions for Review and Discussion
  512. 14 Global Public Relations
  513. Ask Yourself
  514. Bono: “PR Man” for the World’s Poor
  515. What Is global Public Relations?
  516. Think
  517. Public Relations Development in other nations
  518. Think
  519. International corporate Public Relations
  520. Think
  521. Language and Cultural Differences
  522. Think
  523. Foreign Corporations in the United States
  524. Representing U.S. Corporations in Other Nations
  525. Public diplomacy
  526. U.S. Public Diplomacy Efforts
  527. Think
  528. Foreign Public Diplomacy Efforts
  529. Think
  530. The Rise of Ngos
  531. Think
  532. Opportunities in International Work
  533. Think
  534. Promoting Turkey
  535. Summary
  536. How Is Public Relations Practice Developing Around the World? p. 289
  537. What Challenges do Corporations Encounter When They Conduct Business Internationally? p. 296
  538. What Is Public Diplomacy? p. 298
  539. How Has the Role of NGOs in the Global Marketplace Evolved? p. 301
  540. Which Career Opportunities Are Available in Global Public Relations? p. 302
  541. Questions for Review and Discussion
  542. 15 Corporate Public Relations
  543. Ask Yourself
  544. Netflix Announcements Draw Consumer Ire
  545. Managing corporate Reputations
  546. American Opinions about Big Business
  547. Think
  548. Media Relations
  549. Customer Relations
  550. Think
  551. Consumer Activism
  552. Consumer Boycotts
  553. Think
  554. DO:
  555. DON’T:
  556. Employee Relations
  557. Think
  558. Investor Relations
  559. Think
  560. Marketing Communications
  561. Product Publicity
  562. Think
  563. Think
  564. Cause-Related Marketing
  565. Corporate Sponsorships
  566. Viral Marketing
  567. Think
  568. Environmental Relations
  569. Corporate Philanthropy
  570. Think
  571. Preparing to Work Abroad
  572. Summary
  573. What Role Can Public Relations Play in Rebuilding Public Trust in Business? p. 309
  574. How Do Media Relations, Customer Relations, Employee Relations, and Investor Relations Foster Corporate Health? p. 310
  575. What Is Integrated Marketing Communications? p. 318
  576. How Do Environmental Relations and Corporate Philanthropy Have a Positive Impact on the Public Image of a Corporation? p. 324
  577. Questions for Review and Discussion
  578. 16 Entertainment, Sports, and Tourism
  579. Ask Yourself
  580. Internal and External Expectations Shape Tourism PR in Egypt
  581. Public Relations in Entertainment, Sports, and Tourism
  582. Promoting a Personality
  583. Think
  584. Think
  585. Promoting an Entertainment Event
  586. The “Drip-Drip-Drip” Technique
  587. Think
  588. Movies and Television
  589. Sports Publicity
  590. Think
  591. Travel Promotion
  592. Appeals to Target Audiences
  593. Think
  594. Tourism in Times of Crisis
  595. A Question of Ethics
  596. Summary
  597. Which Elements Are Essential for an Effective Personality Campaign? p. 331
  598. How Can a Publicity Campaign Increase Event Attendance? p. 335
  599. What Role Does Public Relations Play in the Sports Mania Flourishing Around the World? p. 337
  600. What Role Does Public Relations Play in Attracting Visitors to Destinations and Keeping Them Happy Once They Arrive? p. 341
  601. Questions for Review and Discussion
  602. Advertising Age
  603. 17 Government and Politics
  604. Ask Yourself
  605. NuVal and Nutrition Keys vs. the Food and Drug Administration
  606. Government Public Relations
  607. Think
  608. Public Information and Public Affairs
  609. Think
  610. The Federal Government
  611. The White House
  612. Congress
  613. Federal Agencies
  614. Think
  615. Think
  616. State Governments
  617. Think
  618. Local Governments
  619. Think
  620. Government Relations by Corporations
  621. Think
  622. Lobbying
  623. Pitfalls of Lobbying
  624. Think
  625. Grassroots Lobbying
  626. Election Campaigns
  627. Watching the Weather
  628. Summary
  629. What Are the Basic Purposes and Functions of Public Relations in Government Organizations? p. 351
  630. Which Public Relations Activities Do Government Organizations Engage in at the Federal, State, and Local Levels? p. 352
  631. What Are Public Affairs, Governmental Relations, and Lobbying? p. 360
  632. What Role Does Public Relations Play in Election Campaigns? p. 363
  633. Questions for Review and Discussion
  634. 18 Nonprofit, Health, and Education
  635. Ask Yourself
  636. Faith-Based Advocacy Comes of Age
  637. The role of Public Relations in Nonprofit, Health, and Education Organizations
  638. Think
  639. Competition, Conflict, and Cooperation
  640. Think
  641. Fund-raising
  642. Think
  643. Motivations for Giving
  644. Fund-Raising Methods
  645. Think
  646. Membership Organizations
  647. Professional Associations
  648. Think
  649. Trade Associations
  650. Labor Unions
  651. Chambers of Commerce
  652. Advocacy Groups
  653. Think
  654. Activist Groups
  655. Social Issue Organizations
  656. Social service Organizations
  657. Philanthropic Foundations
  658. Cultural Organizations
  659. Think
  660. Religious Organizations
  661. Health Organizations
  662. Hospitals
  663. Think
  664. Health Agencies
  665. Health Campaigns: Strategies and Tactics
  666. Educational Organizations
  667. Colleges and Universities
  668. Elementary and Secondary Schools
  669. Think
  670. School Districts
  671. Find the Fun
  672. Summary
  673. What Are the Basic Purposes and Functions of Public Relations in Nonprofit, Health, and Education Organizations? p. 370
  674. What Role Does Public Relations Play in the Fund-Raising Efforts of Nonprofit Organizations? p. 372
  675. Which Public Relations Goals and Tactics Do Nonprofit Advocacy Groups and Social Service Organizations Pursue? p. 379
  676. Which Public Relations Goals and Tactics Do Health and Education Organizations Employ? p. 383
  677. Questions for Review and Discussion
  678. Credits
  679. Text Credits
  680. Photo Credits
  681. Chapter 1
  682. Chapter 2
  683. Chapter 3
  684. Chapter 4
  685. Chapter 5
  686. Chapter 6
  687. Chapter 7
  688. Chapter 8
  689. Chapter 9
  690. Chapter 10
  691. Chapter 11
  692. Chapter 12
  693. Chapter 13
  694. Chapter 14
  695. Chapter 15
  696. Chapter 16
  697. Chapter 17
  698. Chapter 18
  699. Index
  700. A
  701. B
  702. C
  703. D
  704. E
  705. F
  706. G
  707. H
  708. I
  709. J
  710. K
  711. L
  712. M
  713. N
  714. O
  715. P
  716. Q
  717. R
  718. S
  719. T
  720. U
  721. V
  722. W
  723. X
  724. Y
  725. Z

 

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Business Law Text and Cases Clarkson 13th Edition Test Bank

Original price was: $35.00.Current price is: $26.50.