Test Bank for Understanding Business Strategy Concepts and Cases, 2nd Edition: Ireland

This is completed downloadable of Test Bank for Understanding Business Strategy Concepts and Cases, 2nd Edition: Ireland

Product Details:

• ISBN-10 ‏ : ‎ 0324595824
• ISBN-13 ‏ : ‎ 978-0324595826
• Author:  R. Duane Ireland (Author), Robert E. Hoskisson (Author), Michael A. Hitt (Author)

Develop the knowledge, tools, and hands-on skills that help today’s most successful firms achieve competitive advantage as you learn how solid management strategy equals decisive, effective action.

 

Table of Content:

1. The Foundations of Strategic Management.

2. Leading Strategically.

3. Analyzing the External Environment.

4. Analyzing the Firm.

5. Business-Level Strategy.

6. Multi-Product Strategies.

7. Acquiring and Integrating Businesses.

8. Competing Across Borders.

9. Creating and Maintaining Alliances.

10. Innovating through Strategic Entrepreneurship. CASE STUDIES:

1. Alaska Coffee Company: From Small to Large, One Bean at Time.

2. Apple Computer Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV.

3. Blockbuster, Inc.: A Giant at the Crossroads.

4. Trouble Carmaker Chrysler: Can Cerberus be its Holy Grail?

5. Dell Computer: Back to the Future.

6. Delta Air Lines: Changing Dynamics of US Airline Industry.

7. eBay’s Strategy in China: Alliance or Acquisition.

8. Gap Inc.: Has the Retailer Lost Its Style?

9. JetBlue Airways: Growing Pains?

10. Lazier Industries.

11. Rebuilding LEGO Group through Creativity and Community.

12. Mattel and the Toy Recalls.

13. Executive Compensation at Nabors Industries: Too Much, Too Little, or Just Right?

14. Bonus Track: Leadership and Vision in Network Rail.

15. The Wii: Nintendo’s Video Game Revolution.

16. Global Wine and Spirits Giant Pernod Ricard’s Growth Strategies.

17. Sk-II: Damage Control in China.

18. The Toyota Production System: “The Scent of the Cornered Ferret.”

19. Valeant Pharmaceuticals International: North America.

20. Wynn Resorts, Ltd.

 

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